Email Marketing Specialist

Job Title: Senior Email Deliverability Specialist Location: Coral Springs, FL- 3X a week Pay: $90K-121K 3% Bonus Summary: The Senior Email Deliverability Specialist is responsible for ensuring our email marketing campaigns reach our subscribers' inboxes successfully. This role involves a deep understanding of email deliverability best practices, email authentication protocols, and the ability to analyze data and troubleshoot issues that affect email delivery rates. Main responsibilities: Monitor and Optimize Deliverability: · Track and analyze email delivery, open, and bounce rates across various email service providers (ESPs) and internet service providers (ISPs). · Identify and troubleshoot issues that impact email deliverability, such as spam filters, blacklists, and authentication problems. · Implement strategies to improve sender reputation and increase inbox placement rates. · Stay up to date on industry trends and best practices related to email deliverability. Email Authentication and Infrastructure: · Manage and configure email authentication protocols (SPF, DKIM, DMARC) to ensure proper sender identification and prevent email spoofing. · Collaborate with IT and development teams to optimize email infrastructure and sending practices. · Monitor and address any issues related to IP reputation and domain health. Data Analysis and Reporting: · Utilize email marketing analytics tools to generate reports on email deliverability performance. · Provide insights and recommendations to the marketing team based on data analysis. · Work with the marketing team to develop and implement A/B testing strategies to optimize email campaigns. Collaboration and Communication: · Work closely with the email marketing team to ensure campaigns are designed and executed with deliverability in mind. · Collaborate with ESPs and other vendors to resolve any deliverability issues and maintain positive relationships. · Communicate deliverability best practices and findings to the marketing team and other stakeholders. Required Experience: · 5 years of experience in email marketing or a related field. · Proven track record of improving email deliverability and inbox placement rates. · Strong understanding of email authentication protocols and deliverability best practices. · Experience with email deployment platforms such as Ongage, Sendgrid, Sparkpost, etc. · Experience with email marketing analytics tools and data analysis. Skills: · Excellent analytical and problem-solving skills. · Strong communication and collaboration skills. · Ability to work independently and as part of a team. · Proficient in Microsoft Excel or Google Sheets. · Familiarity with HTML and CSS is a plus. Bonus Experience: · A bachelor’s degree in computer science, digital marketing or equivalent · Scripting programming languages such as Bash or Python · Google Cloud Platform (GCP) or Amazon Web Services (AWS) experience Benefits: · Medical, Dental & Vision Insurance · Voluntary Life Insurance and AD&D · Voluntary Long-Term Disability Insurance · Domestic Partner Benefits · Flexible Spending Account (Medical & Dependent Care) · Unlimited Paid Time Off · Paid Holidays · 401k Plan Option plus match · Monthly Employee Awards & Recognition · Company Sponsored Team Events · Business Casual Dress