Marketing & Social Media Specialist

A well-established residential HVAC, Plumbing, & Electrical organization who has been in business for 40 years, is immediately looking to hire a creative and dynamic Marketing & Social Media Specialist to join their team at the office in Peabody, MA. WHY SHOULD YOU APPLY? Exceptional Track Record Supportive Team Environment Competitive Compensation Package Benefits PTO Paid Weekly through Direct Deposit As the Marketing & Social Media Specialist you will be responsible for developing, creating, producing, and implementing print and digital communication; outreach & social media strategies; content planning, development and creation; social listening and community management. Your duties include, but are not limited to: Social Media: • Develop, create, and implement social media strategies and plans for all social media accounts to increase followers, grow engagement, and build awareness • Manage multiple social media accounts (i.e. Facebook, LinkedIn, Instagram, TikTok, Pinterest, YouTube, etc.) • Drive the creation and management of a content calendar for the company website, social media channels, newsletters, etc. Content Planning, Creation, Implementation: • Work collaboratively with Sales & Service Management teams to develop and post engaging and effective social media, website content(including webpages, blog posts, social media posts, etc.), and email campaigns to drive awareness and excitement around new and existing services, holiday messages, etc. • Design and revise as necessary print material such as: Posters, Brochures, Flyers, Banners, Billboards, Print Ads • Web designs: web posters, flyers, website, & email elements • Ensure quality control of all social media and website content • Create, curate and manage published content (images, video, written) consistent with brand voice, style and tone. Performance Monitoring: • Closely monitor and provide reports to the team on website and social media performance and providing actionable insights and recommendations for improvement. • Work closely with 3rd party SEO vendors to monitor SEO initiatives, performance, and campaign budgets • Stay up-to-date with the latest social media trends, tools, and best practices. Social Listening and Monitoring: • Monitor social media platforms, forums, and other online communities for mentions of our company, brand, services, and industry keywords. • Engage with customers and prospects on social media platforms and website inquiries responding to comments, questions, and concerns in a timely and professional manner • Develop and implement social media and community engagement strategies that align with business goals and objectives. • Other related duties Job Qualifications: • At least four (4) years experience o f relevant social media marketing experience, preferably in the Skilled Trades industry (i.e. Mechanical, Plumbing, HVAC, Electrical, etc.) • Proven track record of managing successful social media campaigns and accounts. • Strong verbal and written communication skills • Experience as a content/customer marketer, with hands-on content production, distribution and management experience, and a writing and design portfolio and samples • General knowledge of Search Engine Optimization and internet ranking for web content • Proven ability to write creative, precise, and grammatically correct communications • Proficient computer skills with a solid understanding of social media platforms and engagement software, web design and tools software (i.e. MS Office, HootSuite, Sprout Social, Hub Spot, Google Analytics, Photoshop, Illustrator, Acrobat etc.) Shifts : Days, 8:00am - 5:00pm (Monday - Friday). Compensation : $100,000.00 - $120,000.00/year 100% Company Paid Medical Health Insurance with Multiple Packages to Choose PTO (Holidays, 2 Week Vacation, Sick Days) Company Sponsored Events and Team Outings CONTACT : Send your resume in confidence to Jacquie at jtamayarockstarrecruitinggroup.com. Have a question? Call/text Jacquie 1.833.482.2562