Senior Vice President of Retail Media Analytics

Senior Vice President of Retail Media Analytics About the Company Join a thriving marketing and advertising agency dedicated to innovation and growth. Industry Marketing and Advertising Type Public Company Founded 2012 Employees 5001-10,000 Categories Marketing & Advertising Public Relations Communications B2B Advertising Full Service Consulting & Professional Services About the Role The Company is seeking a Senior Vice President of Retail Media Analytics, an essential leadership role within the Insights & Analytics practice. This remote-friendly position offers you the chance to drive growth and thought leadership in retail media, leveraging your expertise in data and analytics. You will serve as a vital strategic partner to our clients, aiding them in maximizing their program ROI. Your focus will be on retail media, marketing measurement, and data monetization. Collaboration is key, as you will work closely with teams in strategy, audience science, media tools, ad tech, data, digital, and operations. Ideal candidates should possess a robust background in retail media, advertising media measurement, and ad/mar technology, along with familiarity with addressable identity solutions. You must be knowledgeable in people-based marketing, brand research, and cross-media measurement, supplemented by experience in effective testing methods. If you have a strong quantitative background, expertise in identifying and integrating new data sets, and the ability to lead and inspire an innovative team, we want to hear from you Key responsibilities will encompass leading analytics engagements, developing measurement strategies, and collaborating with executive leadership to transform data into actionable insights. This role also includes involvement in business development and providing thought leadership, all while enhancing our product offerings with leading retail media technologies. A B.S. or MBA in a relevant field and a minimum of 10 years of experience in a quantitative business environment, with deep knowledge of various advertising technologies, are essential qualifications for this position. Hiring Manager Title Americas Lead, Analytics Travel Percent Less than 10% Functions Data Management/Analytics Strategy