Social Media Specialist

Cybex Job Position: Social Media SpecialistReports To: VP of MarketingLocation: On Site Downtown Boston, MAJob Description:Are you a social media guru with a knack for crafting content that truly connects? Do baby giggles, parenting triumphs, and product innovations spark your passion? If you're fluent in engagement metrics (and not just when your besties go official), we need your expertiseWe're a top-tier juvenile products brand, devoted to delivering innovative, safe, and high-quality products that simplify parenting and delight little ones. Join our mission to make life easier for parents and bring more smiles to babies everywhereResponsibilities:Social Media Strategy:Develop and implement a comprehensive social media strategy to increase brand awareness, engagement, and loyalty.Stay up-to-date with the latest social media trends, tools, and best practices.Calendar Management:Create and manage a content calendar to ensure consistent and timely posting across all social media platforms.Coordinate with internal teams to align social media activities with product launches, promotions, and other marketing initiatives.Content Creation and Posting:Develop engaging and visually appealing content, including graphics, videos, and written posts.Schedule and publish posts on various social media platforms (e.g., Instagram, TikTok, Facebook, Pinterest).Analytics and Reporting:Monitor and analyze social media performance using analytics tools.Prepare regular reports on key metrics, including engagement, reach, and conversion rates.Use data insights to optimize social media strategies and campaigns.Influencer Marketing:Identify and build relationships with relevant influencers and brand ambassadors.Manage influencer partnerships, including contract negotiations, content approvals, and performance tracking.Coordinate influencer campaigns to ensure alignment with brand goals and messaging.Agency Management:Collaborate with third-party agencies for content creation, paid social media campaigns, and other marketing activities.Ensure agencies deliver high-quality work that aligns with brand standards and objectives.Community Engagement:Engage with our online community by responding to comments, messages, and reviews in a timely and professional manner.Foster a positive and supportive online environment for parents and caregivers.Qualifications: Bachelor's degree in Marketing, Communications, or a related field.Proven experience in social media management and influencer marketing.Strong understanding of social media platforms and analytics tools.Excellent written and verbal communication skills.Creative mindset with the ability to develop engaging content.Strong organizational and project management skills.Ability to work independently and as part of a team.EEO/M/F/D/V