Prudential Annuities Distributors (PAD)
Vice President, Group Insurance Thought Leadership and Content Marketing
Prudential Annuities Distributors (PAD), Newark, New Jersey, us, 07175
Vice President, Group Insurance Thought Leadership and Content Marketing
Apply Locations: Newark, NJ, USA; PA-Virtual Office; ME-Virtual Office; AZ-Virtual Office; NJ-Virtual Office Time Type: Full time Posted on: Posted Yesterday Time Left to Apply: End Date: December 13, 2024 (27 days left to apply) Job Requisition ID: R-119086 Job Classification:
Marketing & Communications - Marketing About Prudential Financial: Prudential Financial (NYSE: PRU), a leader in financial services for over 140 years, is committed to expanding access to investing, insurance, and retirement security in the United States. With over $1.6 trillion in assets under management, Prudential helps customers—including brokers, employers, and employees—develop strategies for growing and protecting wealth. Role Overview: The Vice President, Group Insurance Thought Leadership and Content Marketing will lead the development and execution of a comprehensive, brand-focused thought leadership marketing strategy that fortifies Prudential Group Insurance’s (GI) brand trust and consideration while raising expert profiles and helping to drive business outcomes. This role will empower all customers to take positive financial actions with Prudential by delivering insightful, engaging, and actionable content that resonates with our audiences and sets our brand apart. The ideal candidate is a strategic thought leader and experienced storyteller, preferably in the group benefits space, with a passion for delivering high-impact programs and a track record of achieving key performance metrics and driving business growth. Location for this role is flexible, but travel to Newark as needed is required. Responsibilities: Thought Leadership Strategy:
Lead the planning, development, and implementation of thought leadership marketing strategies for Prudential's Group Insurance business, creating content that positions Prudential as an industry leader and aligns with GI brand and business objectives. Content Development:
Develop high-impact thought leadership and content that showcases Prudential’s expertise, and enhances brand perception. Research and Insights:
Oversee the commissioning and analysis of research and manage research partnerships to generate insights that optimize strategic plans, content delivery, and enhance Prudential's external positioning. Content Distribution:
Strategically repurpose content and leverage earned, paid, and social partnerships to maximize distribution and engagement across multiple channels. Collaboration:
Collaborate with USB brand, analytics, digital marketing, and media teams to optimize content performance, including SEO and search results. Partnerships:
Build and maintain strategic partnerships with media outlets, event organizers, and social influencers to amplify content reach and impact. Messaging and Narratives:
Work closely with senior business leaders to translate complex cross-business messaging into simplified and compelling narratives. Qualifications: Education:
Bachelor's degree in Marketing or related field; advanced degree preferred. Experience:
Minimum of 15 years in Marketing, with 5+ years in a strategy or senior content marketing role. Communication Skills:
Exceptional communication skills, able to convey complex ideas to diverse audiences. Media Acumen:
Strong acumen in analyzing and leveraging the media environment to advance organizational goals. Collaboration and Influence:
Effective collaboration and negotiation skills. Brand Passion:
Passionate about brand purpose and employee engagement. Business Acumen:
Exceptional business, analytical, and financial acumen. B2B and B2B2C Experience:
Demonstrated experience with B2B and B2B2C. Research and Partnerships:
Proven ability to manage research partnerships and leverage insights to inform content strategy. Project Management:
Demonstrated project management skills, very organized with high attention to detail. What we offer you: Market competitive base salaries, with a yearly bonus potential at every level. Medical, dental, vision, life insurance, disability insurance, Paid Time Off (PTO), and leave of absences. Retirement plans: 401(k) plan with company match (up to 4%), Company-funded pension plan. Wellness Programs to help you achieve your wellbeing goals. Work/Life Resources to help support various topics. Tuition Assistance to help finance traditional college enrollment. Employee Stock Purchase Plan. To find out more about our Total Reward package, visit Work Life Balance | Prudential Careers. Prudential is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to any characteristic protected by law. PEOPLE WITH DISABILITIES: If you need an accommodation to complete the application process, please email accommodations.hw@prudential.com.
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Apply Locations: Newark, NJ, USA; PA-Virtual Office; ME-Virtual Office; AZ-Virtual Office; NJ-Virtual Office Time Type: Full time Posted on: Posted Yesterday Time Left to Apply: End Date: December 13, 2024 (27 days left to apply) Job Requisition ID: R-119086 Job Classification:
Marketing & Communications - Marketing About Prudential Financial: Prudential Financial (NYSE: PRU), a leader in financial services for over 140 years, is committed to expanding access to investing, insurance, and retirement security in the United States. With over $1.6 trillion in assets under management, Prudential helps customers—including brokers, employers, and employees—develop strategies for growing and protecting wealth. Role Overview: The Vice President, Group Insurance Thought Leadership and Content Marketing will lead the development and execution of a comprehensive, brand-focused thought leadership marketing strategy that fortifies Prudential Group Insurance’s (GI) brand trust and consideration while raising expert profiles and helping to drive business outcomes. This role will empower all customers to take positive financial actions with Prudential by delivering insightful, engaging, and actionable content that resonates with our audiences and sets our brand apart. The ideal candidate is a strategic thought leader and experienced storyteller, preferably in the group benefits space, with a passion for delivering high-impact programs and a track record of achieving key performance metrics and driving business growth. Location for this role is flexible, but travel to Newark as needed is required. Responsibilities: Thought Leadership Strategy:
Lead the planning, development, and implementation of thought leadership marketing strategies for Prudential's Group Insurance business, creating content that positions Prudential as an industry leader and aligns with GI brand and business objectives. Content Development:
Develop high-impact thought leadership and content that showcases Prudential’s expertise, and enhances brand perception. Research and Insights:
Oversee the commissioning and analysis of research and manage research partnerships to generate insights that optimize strategic plans, content delivery, and enhance Prudential's external positioning. Content Distribution:
Strategically repurpose content and leverage earned, paid, and social partnerships to maximize distribution and engagement across multiple channels. Collaboration:
Collaborate with USB brand, analytics, digital marketing, and media teams to optimize content performance, including SEO and search results. Partnerships:
Build and maintain strategic partnerships with media outlets, event organizers, and social influencers to amplify content reach and impact. Messaging and Narratives:
Work closely with senior business leaders to translate complex cross-business messaging into simplified and compelling narratives. Qualifications: Education:
Bachelor's degree in Marketing or related field; advanced degree preferred. Experience:
Minimum of 15 years in Marketing, with 5+ years in a strategy or senior content marketing role. Communication Skills:
Exceptional communication skills, able to convey complex ideas to diverse audiences. Media Acumen:
Strong acumen in analyzing and leveraging the media environment to advance organizational goals. Collaboration and Influence:
Effective collaboration and negotiation skills. Brand Passion:
Passionate about brand purpose and employee engagement. Business Acumen:
Exceptional business, analytical, and financial acumen. B2B and B2B2C Experience:
Demonstrated experience with B2B and B2B2C. Research and Partnerships:
Proven ability to manage research partnerships and leverage insights to inform content strategy. Project Management:
Demonstrated project management skills, very organized with high attention to detail. What we offer you: Market competitive base salaries, with a yearly bonus potential at every level. Medical, dental, vision, life insurance, disability insurance, Paid Time Off (PTO), and leave of absences. Retirement plans: 401(k) plan with company match (up to 4%), Company-funded pension plan. Wellness Programs to help you achieve your wellbeing goals. Work/Life Resources to help support various topics. Tuition Assistance to help finance traditional college enrollment. Employee Stock Purchase Plan. To find out more about our Total Reward package, visit Work Life Balance | Prudential Careers. Prudential is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to any characteristic protected by law. PEOPLE WITH DISABILITIES: If you need an accommodation to complete the application process, please email accommodations.hw@prudential.com.
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