Flashpoint
Senior Product Marketing Manager
Flashpoint, Austin, Texas, us, 78716
Qualifications
You are an experienced product marketing manager with cybersecurity, threat intelligence and/or vulnerability management expertise.You have strong cross-functional skills and comfort driving results for high-visibility initiatives.You have a proven ability to create clear and compelling messages as well as the willingness and acumen to create externally-facing assets and internal deliverables and enablement.You have coordinated and cross-functional product launch and marketing initiatives aligned to critical business initiatives from concept to execution.5+ years of cybersecurity product marketing experience.MBA from a top tier program is recommended, but not required.Very strong written communication and presentation skills.Excellent people skills to interact with colleagues, cross-functional teams, customers and third parties.Self-motivation, initiative and resourcefulness to effectively manage multiple projects simultaneously.Responsibilities
Messaging & Positioning: Create compelling, differentiated messaging and positioning, with a clear understanding of the target customer and the core capabilities of Flashpoint offerings.Business Growth: Drive awareness, adoption, and growth of Flashpoint’s Vulnerability Intelligence and Intelligence Services businesses.PMM Strategy: Plan, implement, and manage our overall product marketing strategy for Vulnerability Intelligence and Intelligence Services offerings.GTM Leadership: Engage with cross-functional teams to help design, plan and execute the go-to-market strategy that drives measurable results.Content Creation: Develop fresh content including collateral, thought leadership assets and solution presentations, website content, videos, blogs, and more to execute communication strategies and accelerate the buyer's journey.Sales Enablement: Work closely with sales and partner teams to ensure the value proposition, assets, training, support structures, and incentive plans are all in place for a strong sales motion in line with our product and ecosystem capabilities.Market and Competitive Intelligence: Be the expert on target buyers, market trends, and competitive offerings across the cybersecurity landscape and how this intersects with our offerings.Use this to drive differentiation and influence overall planning.Trusted Evangelist: Serve as an evangelist for our products through thought leadership and blogging, social media, and public speaking.What you will achieve
Within 30 days: You will have learned about Flashpoint’s vision, mission, strategy and culture; meet with key stakeholders across leadership, marketing, product management, Flashpoint’s intelligence team, sales and customer success; learn about Flashpoint’s product and service offering and competitive alternatives; interview customers and understand the critical business outcomes that Flashpoint enables for them.Within 60 days: You will contribute to a product GTM initiative to drive new business and existing customer upsell opportunities; understand the buyer’s journey and complete a content audit and provide a recommended strategy to map content to buyer touchpoints to drive conversion; develop a 2024 go-to-market plan aligned to Flashpoint corporate and marketing team goals and objectives; create a product demo aligned to positioning and messaging and train sales teams on how to effectively deliver the product pitch and demo to prospects and customers; align the product and services roadmap into an integrated launch plan tied to business and marketing objectives.Benefits
Base Pay Range: $126,300-$160,000 base, plus bonus.Health and wellness perks like gym reimbursements, expensed lunches, cool cultural initiatives and inclusive employee events.
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You are an experienced product marketing manager with cybersecurity, threat intelligence and/or vulnerability management expertise.You have strong cross-functional skills and comfort driving results for high-visibility initiatives.You have a proven ability to create clear and compelling messages as well as the willingness and acumen to create externally-facing assets and internal deliverables and enablement.You have coordinated and cross-functional product launch and marketing initiatives aligned to critical business initiatives from concept to execution.5+ years of cybersecurity product marketing experience.MBA from a top tier program is recommended, but not required.Very strong written communication and presentation skills.Excellent people skills to interact with colleagues, cross-functional teams, customers and third parties.Self-motivation, initiative and resourcefulness to effectively manage multiple projects simultaneously.Responsibilities
Messaging & Positioning: Create compelling, differentiated messaging and positioning, with a clear understanding of the target customer and the core capabilities of Flashpoint offerings.Business Growth: Drive awareness, adoption, and growth of Flashpoint’s Vulnerability Intelligence and Intelligence Services businesses.PMM Strategy: Plan, implement, and manage our overall product marketing strategy for Vulnerability Intelligence and Intelligence Services offerings.GTM Leadership: Engage with cross-functional teams to help design, plan and execute the go-to-market strategy that drives measurable results.Content Creation: Develop fresh content including collateral, thought leadership assets and solution presentations, website content, videos, blogs, and more to execute communication strategies and accelerate the buyer's journey.Sales Enablement: Work closely with sales and partner teams to ensure the value proposition, assets, training, support structures, and incentive plans are all in place for a strong sales motion in line with our product and ecosystem capabilities.Market and Competitive Intelligence: Be the expert on target buyers, market trends, and competitive offerings across the cybersecurity landscape and how this intersects with our offerings.Use this to drive differentiation and influence overall planning.Trusted Evangelist: Serve as an evangelist for our products through thought leadership and blogging, social media, and public speaking.What you will achieve
Within 30 days: You will have learned about Flashpoint’s vision, mission, strategy and culture; meet with key stakeholders across leadership, marketing, product management, Flashpoint’s intelligence team, sales and customer success; learn about Flashpoint’s product and service offering and competitive alternatives; interview customers and understand the critical business outcomes that Flashpoint enables for them.Within 60 days: You will contribute to a product GTM initiative to drive new business and existing customer upsell opportunities; understand the buyer’s journey and complete a content audit and provide a recommended strategy to map content to buyer touchpoints to drive conversion; develop a 2024 go-to-market plan aligned to Flashpoint corporate and marketing team goals and objectives; create a product demo aligned to positioning and messaging and train sales teams on how to effectively deliver the product pitch and demo to prospects and customers; align the product and services roadmap into an integrated launch plan tied to business and marketing objectives.Benefits
Base Pay Range: $126,300-$160,000 base, plus bonus.Health and wellness perks like gym reimbursements, expensed lunches, cool cultural initiatives and inclusive employee events.
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