Cisco
Sr. Manager, Thought Leadership & Content
Cisco, San Jose, California, United States, 95199
Remote United States
What You’ll Do
As the senior manager of thought leadership content, you will be at the forefront of shaping Cisco’s narrative, creating impactful stories, and delivering cross-portfolio content. You will collaborate closely with our campaigns teams to create and activate cornerstone assets that fuel awareness, engagement, and demand. You will also collaborate closely with the global Communications community to ensure alignment and consistency of Cisco’s thought leadership strategy.
Key Responsibilities
Execute content strategy to help bring One Cisco, AI, and other executive-focused cross-portfolio messages to life.
Develop, maintain and internally promote core asset library.
Serve as a key resource to ensure message consistency across assets and channels.
Collaborate with product, marketing, and comms leadership to develop a comprehensive thought leadership program that drives key narratives.
Provide editorial guidance and quality control for thought leadership content to ensure it meets high standards of accuracy, relevance, and engagement.
Champion creativity, message consistency, and executional excellence.
Who We Are
The Cisco Messaging & Content team accelerates Cisco’s growth by creating and championing unified, cross-company messages and content that bring our differentiated value to life. We empower stakeholders to tell consistent and impactful stories to improve company alignment, cross-portfolio adoption, competitive position, and market perception.
Who You Are
You are a skilled storyteller with an in-depth understanding of the market landscape and trends. You bring a strong understanding of the go-to-market engine at B2B tech companies and your ability to distill complex technical details into compelling narratives sets you apart. You are passionate about crafting and delivering engaging stories that highlight Cisco's strengths in the market. Your content captures the attention of business decision-makers, making ideas accessible and impactful.
Additionally, you take a player-coach mentality and a "make it happen" attitude, always willing to jump in to execute new projects against aggressive timelines. You have a consistent record of collaborating cross-functionally—including with product management, engineering, marketing, and field teams—to achieve outsized impact.
Minimum Qualifications
Bachelor's degree in Marketing, Communications, Journalism, or a related field.
10+ years in marketing or communications, with significant experience in B2B technology marketing.
Strong writing and editing skills, with the ability to distill complex concepts into clear and engaging content.
Proven experience creating content for a multi-channel strategy; developing and executing a thought leadership strategy, with direct experience writing and editing major research reports required for consideration.
Strong project management skills, with the ability to prioritize tasks and meet deadlines.
Ability to collaborate effectively with cross-functional teams and stakeholders at all levels.
Exceptional analytical and problem-solving abilities.
Excellent communication and presentation skills.
Why Cisco?
#WeAreCisco. We are all unique, but collectively we bring our talents to work as a team, to develop innovative technology and power a more inclusive, digital future for everyone. How do we do it? Well, for starters - with people like you!
Nearly every internet connection around the world touches Cisco. We’re the Internet’s optimists. Our technology makes sure the data traveling at light speed across connections does so securely, yet it’s not what we make but what we make happen which marks us out. We’re helping those who work in the health service to connect with patients and each other; schools, colleges, and universities to teach in even the most challenging of times. We’re helping businesses of all shapes and sizes to connect with their employees and customers in new ways, providing people with access to the digital skills they need and connecting the most remote parts of the world - whether through 5G, or otherwise.
We tackle whatever challenges come our way. We have each other’s backs, we recognize our accomplishments, and we grow together. We celebrate and support one another - from big and small things in life to big career moments. And giving back is in our DNA (we get 10 days off each year to do just that).
We know that powering an inclusive future starts with us. Because without diversity and a dedication to equality, there is no moving forward. Our 30 Inclusive Communities, that bring people together around commonalities or passions, are leading the way. Together we’re committed to learning, listening, caring for our communities, whilst supporting the most vulnerable with a collective effort to make this world a better place either with technology, or through our actions.
So, you have colorful hair? Don’t care. Tattoos? Show off your ink. Like polka dots? That’s cool. Pop culture geek? Many of us are. Passion for technology and world changing? Be you, with us! #WeAreCisco
*
Cisco is an Affirmative Action and Equal Opportunity Employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, gender, sexual orientation, national origin, genetic information, age, disability, veteran status, or any other legally protected basis.
Cisco will consider for employment, on a case by case basis, qualified applicants with arrest and conviction records.
#J-18808-Ljbffr
What You’ll Do
As the senior manager of thought leadership content, you will be at the forefront of shaping Cisco’s narrative, creating impactful stories, and delivering cross-portfolio content. You will collaborate closely with our campaigns teams to create and activate cornerstone assets that fuel awareness, engagement, and demand. You will also collaborate closely with the global Communications community to ensure alignment and consistency of Cisco’s thought leadership strategy.
Key Responsibilities
Execute content strategy to help bring One Cisco, AI, and other executive-focused cross-portfolio messages to life.
Develop, maintain and internally promote core asset library.
Serve as a key resource to ensure message consistency across assets and channels.
Collaborate with product, marketing, and comms leadership to develop a comprehensive thought leadership program that drives key narratives.
Provide editorial guidance and quality control for thought leadership content to ensure it meets high standards of accuracy, relevance, and engagement.
Champion creativity, message consistency, and executional excellence.
Who We Are
The Cisco Messaging & Content team accelerates Cisco’s growth by creating and championing unified, cross-company messages and content that bring our differentiated value to life. We empower stakeholders to tell consistent and impactful stories to improve company alignment, cross-portfolio adoption, competitive position, and market perception.
Who You Are
You are a skilled storyteller with an in-depth understanding of the market landscape and trends. You bring a strong understanding of the go-to-market engine at B2B tech companies and your ability to distill complex technical details into compelling narratives sets you apart. You are passionate about crafting and delivering engaging stories that highlight Cisco's strengths in the market. Your content captures the attention of business decision-makers, making ideas accessible and impactful.
Additionally, you take a player-coach mentality and a "make it happen" attitude, always willing to jump in to execute new projects against aggressive timelines. You have a consistent record of collaborating cross-functionally—including with product management, engineering, marketing, and field teams—to achieve outsized impact.
Minimum Qualifications
Bachelor's degree in Marketing, Communications, Journalism, or a related field.
10+ years in marketing or communications, with significant experience in B2B technology marketing.
Strong writing and editing skills, with the ability to distill complex concepts into clear and engaging content.
Proven experience creating content for a multi-channel strategy; developing and executing a thought leadership strategy, with direct experience writing and editing major research reports required for consideration.
Strong project management skills, with the ability to prioritize tasks and meet deadlines.
Ability to collaborate effectively with cross-functional teams and stakeholders at all levels.
Exceptional analytical and problem-solving abilities.
Excellent communication and presentation skills.
Why Cisco?
#WeAreCisco. We are all unique, but collectively we bring our talents to work as a team, to develop innovative technology and power a more inclusive, digital future for everyone. How do we do it? Well, for starters - with people like you!
Nearly every internet connection around the world touches Cisco. We’re the Internet’s optimists. Our technology makes sure the data traveling at light speed across connections does so securely, yet it’s not what we make but what we make happen which marks us out. We’re helping those who work in the health service to connect with patients and each other; schools, colleges, and universities to teach in even the most challenging of times. We’re helping businesses of all shapes and sizes to connect with their employees and customers in new ways, providing people with access to the digital skills they need and connecting the most remote parts of the world - whether through 5G, or otherwise.
We tackle whatever challenges come our way. We have each other’s backs, we recognize our accomplishments, and we grow together. We celebrate and support one another - from big and small things in life to big career moments. And giving back is in our DNA (we get 10 days off each year to do just that).
We know that powering an inclusive future starts with us. Because without diversity and a dedication to equality, there is no moving forward. Our 30 Inclusive Communities, that bring people together around commonalities or passions, are leading the way. Together we’re committed to learning, listening, caring for our communities, whilst supporting the most vulnerable with a collective effort to make this world a better place either with technology, or through our actions.
So, you have colorful hair? Don’t care. Tattoos? Show off your ink. Like polka dots? That’s cool. Pop culture geek? Many of us are. Passion for technology and world changing? Be you, with us! #WeAreCisco
*
Cisco is an Affirmative Action and Equal Opportunity Employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, gender, sexual orientation, national origin, genetic information, age, disability, veteran status, or any other legally protected basis.
Cisco will consider for employment, on a case by case basis, qualified applicants with arrest and conviction records.
#J-18808-Ljbffr