Vice President, Retail Existing Customer Marketing

We are seeking a highly motivated and experienced professional to join our team as a Retail ECM Marketing Group Lead. In this role, you will support engagement campaigns, including collaboration of initiatives and strategy, creative oversight, and providing oversight to campaign execution. To be successful as a Retail ECM Marketing Group Lead, you should have experience with: Bachelor’s degree in a relevant field 10+ years’ experience in a marketing-related role 10+ years’ experience in credit card, finance, or a similar field You may be assessed on the key critical skills relevant for success in the role, such as risk and controls, change and transformation, business acumen, strategic thinking, and digital and technology, as well as job-specific technical skills. This role is located in Wilmington, Delaware. Purpose of the role To define customer objectives, analyze customer data, develop a testing plan, customer triggers, and next best action communications to drive revenue growth through customer engagement, growth, and retention. Accountabilities Development of a comprehensive CRM strategy aligned with overall business objectives. Implementation of marketing automation processes to streamline and personalize customer communications. Customer needs assessment through research and data analytics to derive insights into customer behavior and develop segmentation to tailor marketing activity to different target audiences, as needed. Development of plans and strategies for each customer segment, including setting of goals, communications, setup of triggers, and measurement approaches, and regular review of progress. Selection, implementation, and optimization of CRM technology to meet business needs, where relevant. Collation of client feedback and insights to understand their evolving needs and preferences, leveraging data and analytics for the identification of trends and opportunities for improvement, if required. Maintenance of client records, including account information, interactions, and documentation, where appropriate. Vice President Expectations To contribute or set strategy, drive requirements, and make recommendations for change. Plan resources, budgets, and policies; manage and maintain policies/processes; deliver continuous improvements and escalate breaches of policies/procedures. If managing a team, define jobs and responsibilities, plan for the department’s future needs and operations, counsel employees on performance, and contribute to employee pay decisions/changes. If the position has leadership responsibilities, demonstrate a clear set of leadership behaviors to create an environment for colleagues to thrive and deliver to a consistently excellent standard. Advise key stakeholders, including functional leadership teams and senior management on functional and cross-functional areas of impact and alignment. Manage and mitigate risks through assessment, in support of the control and governance agenda. Demonstrate leadership and accountability for managing risk and strengthening controls in relation to the work your team does. Collaborate with other areas of work for business-aligned support areas to keep up to speed with business activity and strategies. Create solutions based on sophisticated analytical thought comparing and selecting complex alternatives. In-depth analysis with interpretative thinking will be required to define problems and develop innovative solutions. Seek out, build, and maintain trusting relationships and partnerships with internal and external stakeholders to accomplish key business objectives. All colleagues will be expected to demonstrate the Barclays Values of Respect, Integrity, Service, Excellence, and Stewardship. They will also be expected to demonstrate the Barclays Mindset – to Empower, Challenge, and Drive.

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