Data Analyst (Entry-Mid Level) Job at Bluewater Media in Clearwater

Position Overview:

As a Mid-Level Data Analyst, you will play a key role in analyzing performance data from various media campaigns, creating predictive models, aggregating and manipulating large data sets, and visualizing insights in a way that is easy for clients and stakeholders to understand. You will collaborate closely with the media buying team to ensure data-driven decision-making that enhances our clients' campaign performance.

Key Responsibilities:

• •Analyze Performance Data: Collect, analyze, and interpret data from various media campaigns to identify trends, patterns, and insights that inform campaign strategies.
• •Create Predictive Models: Develop and maintain predictive models that forecast media performance, customer behavior, and other key metrics.
• •Data Aggregation and Manipulation: Aggregate and manipulate large data sets from multiple sources, ensuring data accuracy and consistency.
• •Data Visualization: Create clear, concise, and visually appealing reports, dashboards, and visualizations using tools like Tableau, Power BI, or other data visualization platforms to communicate complex data insights in an easy-to-understand manner to non-technical stakeholders.
• oDesign Interactive Dashboards: Build interactive dashboards in Tableau that provide real-time insights into campaign performance, allowing teams to make data-driven decisions quickly.
• oStorytelling with Data: Use data visualization techniques to tell compelling stories that highlight key findings, insights, and recommendations foroptimization.
• oCustom Visuals and Templates: Develop and maintain custom visual templates, and standards to ensure consistency and clarity in reporting.
• oContinuous Improvement: Regularly update and refine visualizations to reflect changes in data, metrics, and business needs.
• •Statistical Analysis: Conduct statistical analyses to identify correlations, causations, and other relationships within data to provide actionable insights.
• •Collaborate with Teams: Work closely with the media buying, strategy, and creative teams to develop data-driven campaign strategies and optimize ongoing efforts.
• •Data Integrity: Ensure data integrity and quality by implementing processes for data validation, cleansing, and accuracy checks.
• •Continuous Improvement: Continuously evaluate and improve data analytics processes, tools, and methodologies.

Required Skills and Qualifications:

• •Bachelor's Degree in Statistics, Data Science, Mathematics, Computer Science, Marketing Analytics, or a related field.
• •2-4 years of experience in data analysis, preferably within a media buying agency or marketing analytics environment.
• •Proficiency in Data Visualization Tools: Strong experience with data visualization tools such as Tableau, Power BI, or similar platforms. Ability to create interactive, user-friendly dashboards that communicate complex data insights effectively.
• •Strong Analytical Skills: Proficient in using Excel, SQL, Python, R, or other data analysis tools to manipulate and analyze large data sets.
• •Understanding of Statistics: Solid understanding of statistical concepts, including regression analysis, hypothesis testing, and predictive modeling.
• •Experience with Data Aggregation: Ability to aggregate and manipulate large volumes of data from various sources, including digital media platforms, CRM systems, and third-party data providers.
• •Attention to Detail: High attention to detail and accuracy, with a commitment to delivering high-quality work.
• •Strong Communication Skills: Excellent communication skills with the ability to present data insights to both technical and non-technical stakeholders.
• •Problem-Solving Mindset: Proactive problem solver with a continuous improvement mindset.