Director II (226 Days)

Job Description - Director II (226 Days) (RTP20240918-017) Description Responsibilities

The Chief spokesperson responds to inquiries from various print and broadcast news outlets. In addition, the office promotes events through the use of news releases, media advisories, and weekly notices to the media. Work closely with central staff and principals to deliver timely messages to the general public, staff, and parents through various forms of media. Chief spokesperson, writer, and editor of news releases, all school letters, public service announcements, opinion pieces, scripts, fact sheets, communication plans, district statements, and special pieces for the superintendent including remarks, community and employee letters, and editorials. Respond to media requests (local and national); arrange media interviews and coverage of district programs, events, and activities. Direct a team of media relations practitioners and members of the media at districtwide events, crises, and school emergencies. Lead and manage the district’s media relations and publicity (English and Spanish) through various forms of media: news conferences, community forums, public and town hall meetings, communication plans, public information, promotional campaigns, interview requests, distribution of district information and messages, response to crises, board meetings, briefings, social media, etc. Develop team goals, mission, metrics, and evaluate team members' performance. Manage in-house/department-specific programs designed to increase culture among the team. Provide media training to C-Suite team, administrators/school leadership, and department heads. Manage the distribution of projects, writing assignments, and committee assignments. Offer support to departments in the promotion of events and awareness campaigns such as districtwide programs and initiatives like teacher recruitment in Texas and abroad, back-to-school safety, etc. Serve as Communication Services representative on the district's Crisis and Emergency Response Team. Work with senior leadership to address staff/student issues that might trigger media attention; collaborate to provide information to staff/community in a timely manner. Develop and maintain a tracking system to monitor news coverage. Provide 24/7 media response and fact-gathering. Qualifications

Bachelor’s Degree from an accredited university required in Mass Communications, Journalism, Public Relations, or Marketing. 5+ years of experience required; Seven to ten years of directly related experience in communications, media, television, and radio required. Must have experience working with a diverse media. Must have experience as a writer or communications coordinator, with an emphasis in media relations and crisis. Demonstrated ability to communicate to the community and the public at large. Documented experience in working with executive leadership and handling information of a confidential or sensitive nature. Must have an extensive list of media connections. Demonstrated ability to work well with others in deadline situations and handle stressful situations. Demonstrated problem-solving/investigative skills as required to research inquiries. Must represent the school district with a high degree of integrity and reflect the district's core values of trustworthiness, responsibility, respect, fairness, caring, and citizenship. Experience/understanding of issues facing public education.

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