Pernod Ricard USA
Director, Brand Portfolio
Pernod Ricard USA, Louisville, Kentucky, us, 40201
Pernod Ricard USA Director, Brand Portfolio Louisville, Kentucky Apply Now
Careers that unlock the magic of human connection Pernod Ricard is a global premium spirits and wine company. We're the team behind leading brands such as ABSOLUT Vodka, Jameson Irish Whiskey, Malibu, Kahlua Liqueur, Beefeater Gin, and Avion Tequila, as well as many more superior wines and exquisite champagnes! Working at Pernod Ricard is all about igniting conviviality in all that we do. Derived from the French word, convivialite...it means human connection, authenticity, friendly, and jovial. Conviviality is energy and spirit with a splash of je ne sais quoi and is a core philosophy around how we live and work at Pernod Ricard. The salary range for this role, based in Kentucky is $146,148.00 to $182,685.00. The range will vary if outside of this location. Base salaries are determined during our interview process, by assessing a candidate's experience, skills against internal peers and against the scope and responsibilities of the position. Role Purpose The Brand Portfolio Director will lead and oversee the strategic development and execution of brand strategies for North American Distillers including Jeffersons, Rabbit hole, TX and Smooth Ambler. This high-exposure, growth opportunity role is integral in shaping the brand's and the overall portfolio strategy, driving growth with a core focus on US market plus expanding into new international markets. Key Accountability Define brand long term portfolio strategy: pricing, occasions, purpose, top line objectives, packaging restages, limited editions and collaborating on innovation projects with regional hubs. Ensure creativity and impact of designs, working closely with the creative director and HQ design team. Implement sustainability initiatives within the product portfolio. Required Experience Brand Building: Foster growth & consumer loyalty through brand consistency & a strong brand identity. Architect a Contemporary Strategy: Through contemporary strategies, elevate the brand globally and successfully connect with consumers at all relevant touchpoints. Shape the Consumer Journey: Leverage data analytics to reach the right consumer at the right moment with the right message, spend & channels through precision marketing. Build a Compelling Story: Reflect a close connection to the consumer through effective storytelling & emotion, including cultural nuances & social dynamics. Data & Insights: Leverage consumer behavioural data, pattern analysis, predictive analytics, channel performance data, etc., blended with qualitative research to make higher-value decisions faster. Pioneer & Lead with Idea: Lead with ideas, identify emerging trends, technologies, and consumer behaviours and use them to build a creative and compelling marketing campaign. Lead Transformation & Change: Leverage digital, data, AI and all relevant technology to improve consumer engagement, loyalty and a deeper connection to the brand. Sustainability & Build for Tomorrow: Incorporate economic, environmental, regulatory and social factors into commercial strategy, policies, practices and storytelling. Required Leadership Competencies Courage: Steps up to address difficult challenges, confront tough organizational issues, make unpopular decisions, forge new ventures, and champion change. Strategic mindset: Seeing ahead to future possibilities and translating them into breakthrough strategies. Cultivates innovation & experimentation: Creating new and better ways for the organization to be successful. Drives results: Consistently achieving results, even under tough circumstances. Drives engagement: Creating a climate where people are motivated to do their best to help the organization achieve its objectives. Builds diverse & effective teams: Building & growing strong-identity teams that apply their diverse skills and perspectives to achieve common goals. Collaborates: Building partnerships and working collaboratively with others to meet shared objectives. Required Marketing Capabilities Brand Portfolio Strategy: Ability to define a portfolio and a brand's overall vision, purpose and values and translating these into a clear and concise plan. Storytelling: Ability to connect with your audience, craft a compelling plot, and deliver a story in an engaging manner. Partnership Development & Management: Ability to build relationships with other businesses or agencies. When you join Pernod Ricard, you'll experience a workplace that is rich in heritage, driven by our iconic brands and a long-standing commitment to sustainability, safety, and giving back to the people and communities where we work. We offer a flexible work policy, with most of our positions offering a hybrid or remote option. Pernod Ricard USA is an Equal Opportunity Employer. It employs qualified individuals based solely on ability, training, and experience, and does not discriminate based upon any classification protected by law. Job Posting End Date:
2024-08-15
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Careers that unlock the magic of human connection Pernod Ricard is a global premium spirits and wine company. We're the team behind leading brands such as ABSOLUT Vodka, Jameson Irish Whiskey, Malibu, Kahlua Liqueur, Beefeater Gin, and Avion Tequila, as well as many more superior wines and exquisite champagnes! Working at Pernod Ricard is all about igniting conviviality in all that we do. Derived from the French word, convivialite...it means human connection, authenticity, friendly, and jovial. Conviviality is energy and spirit with a splash of je ne sais quoi and is a core philosophy around how we live and work at Pernod Ricard. The salary range for this role, based in Kentucky is $146,148.00 to $182,685.00. The range will vary if outside of this location. Base salaries are determined during our interview process, by assessing a candidate's experience, skills against internal peers and against the scope and responsibilities of the position. Role Purpose The Brand Portfolio Director will lead and oversee the strategic development and execution of brand strategies for North American Distillers including Jeffersons, Rabbit hole, TX and Smooth Ambler. This high-exposure, growth opportunity role is integral in shaping the brand's and the overall portfolio strategy, driving growth with a core focus on US market plus expanding into new international markets. Key Accountability Define brand long term portfolio strategy: pricing, occasions, purpose, top line objectives, packaging restages, limited editions and collaborating on innovation projects with regional hubs. Ensure creativity and impact of designs, working closely with the creative director and HQ design team. Implement sustainability initiatives within the product portfolio. Required Experience Brand Building: Foster growth & consumer loyalty through brand consistency & a strong brand identity. Architect a Contemporary Strategy: Through contemporary strategies, elevate the brand globally and successfully connect with consumers at all relevant touchpoints. Shape the Consumer Journey: Leverage data analytics to reach the right consumer at the right moment with the right message, spend & channels through precision marketing. Build a Compelling Story: Reflect a close connection to the consumer through effective storytelling & emotion, including cultural nuances & social dynamics. Data & Insights: Leverage consumer behavioural data, pattern analysis, predictive analytics, channel performance data, etc., blended with qualitative research to make higher-value decisions faster. Pioneer & Lead with Idea: Lead with ideas, identify emerging trends, technologies, and consumer behaviours and use them to build a creative and compelling marketing campaign. Lead Transformation & Change: Leverage digital, data, AI and all relevant technology to improve consumer engagement, loyalty and a deeper connection to the brand. Sustainability & Build for Tomorrow: Incorporate economic, environmental, regulatory and social factors into commercial strategy, policies, practices and storytelling. Required Leadership Competencies Courage: Steps up to address difficult challenges, confront tough organizational issues, make unpopular decisions, forge new ventures, and champion change. Strategic mindset: Seeing ahead to future possibilities and translating them into breakthrough strategies. Cultivates innovation & experimentation: Creating new and better ways for the organization to be successful. Drives results: Consistently achieving results, even under tough circumstances. Drives engagement: Creating a climate where people are motivated to do their best to help the organization achieve its objectives. Builds diverse & effective teams: Building & growing strong-identity teams that apply their diverse skills and perspectives to achieve common goals. Collaborates: Building partnerships and working collaboratively with others to meet shared objectives. Required Marketing Capabilities Brand Portfolio Strategy: Ability to define a portfolio and a brand's overall vision, purpose and values and translating these into a clear and concise plan. Storytelling: Ability to connect with your audience, craft a compelling plot, and deliver a story in an engaging manner. Partnership Development & Management: Ability to build relationships with other businesses or agencies. When you join Pernod Ricard, you'll experience a workplace that is rich in heritage, driven by our iconic brands and a long-standing commitment to sustainability, safety, and giving back to the people and communities where we work. We offer a flexible work policy, with most of our positions offering a hybrid or remote option. Pernod Ricard USA is an Equal Opportunity Employer. It employs qualified individuals based solely on ability, training, and experience, and does not discriminate based upon any classification protected by law. Job Posting End Date:
2024-08-15
#J-18808-Ljbffr