The Upside Travel Company Llc
Senior Marketing Operations Manager
The Upside Travel Company Llc, Denver, Colorado, United States,
Upside is looking for a Senior Marketing Operations Manager to oversee our email marketing campaigns and ensure they are designed and implemented to maximize engagement and conversion rates. You will conduct A/B testing to improve our marketing strategies and analyze data to inform decision-making and enhance overall performance. Additionally, you will manage and refine B2B marketing operations, coordinating efforts to support our growth and efficiency. You will report to our Head of Digital.
The Impact You’ll Make:
Work with the analytics team to manage the lead lifecycle, improve funnel tracking and multi-touch attribution, and understand risks and dependencies for large strategic changes. Measure the success of campaigns in collaboration with the Analytics team. Work with marketing partners on program conceptualization, program execution, and success measurement. Uncover opportunities to increase conversion across the lead generation and sales funnel using methods such as website A/B testing and optimizing lead routing. Establish and improve scalable marketing processes for campaign and lead generation and management. Contribute to the ongoing improvement of and enhancements to our processes and MarTech stack. Oversee lifecycle marketing strategy and execution. Budget ownership and management to ensure we are on budget and delivering a healthy ROI. What You Should Have:
8+ years of experience in marketing operations, with a focus on technology companies. Experience building and implementing marketing and go-to-market strategies for B2B SaaS technology companies. Knowledge of marketing automation platforms (e.g., Marketo, HubSpot) and CRM systems (e.g., Salesforce). Proficiency in data analysis tools (e.g., Google Analytics, Google Search Console). Proficiency in web and A/B testing tools (e.g. A/B Tasty, VWO). Location:
This hybrid role is required to work onsite at our DC, NYC, or Chicago office 2 days/week. Compensation:
The US base salary range for this full-time position is $127,000 - $136,000 + bonus (for certain roles) + equity + benefits. The final starting pay will be determined based on job-related skills, experience, qualifications, work location, and market conditions. Your recruiter can share more about the specific salary range during the hiring process. Why Join Upside?
Our mission, values, and dedication to inclusivity guide our team of more than 300 people worldwide, and the quality of our culture is reflected in the impact we’ve had on the people and businesses we work with. At Upside, we believe that diversity drives innovation. Our differences are what make us stronger. We‘re passionate about building a workplace that represents a variety of backgrounds, skills, and perspectives and we do not discriminate based on race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status. Everyone is welcome here!
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Work with the analytics team to manage the lead lifecycle, improve funnel tracking and multi-touch attribution, and understand risks and dependencies for large strategic changes. Measure the success of campaigns in collaboration with the Analytics team. Work with marketing partners on program conceptualization, program execution, and success measurement. Uncover opportunities to increase conversion across the lead generation and sales funnel using methods such as website A/B testing and optimizing lead routing. Establish and improve scalable marketing processes for campaign and lead generation and management. Contribute to the ongoing improvement of and enhancements to our processes and MarTech stack. Oversee lifecycle marketing strategy and execution. Budget ownership and management to ensure we are on budget and delivering a healthy ROI. What You Should Have:
8+ years of experience in marketing operations, with a focus on technology companies. Experience building and implementing marketing and go-to-market strategies for B2B SaaS technology companies. Knowledge of marketing automation platforms (e.g., Marketo, HubSpot) and CRM systems (e.g., Salesforce). Proficiency in data analysis tools (e.g., Google Analytics, Google Search Console). Proficiency in web and A/B testing tools (e.g. A/B Tasty, VWO). Location:
This hybrid role is required to work onsite at our DC, NYC, or Chicago office 2 days/week. Compensation:
The US base salary range for this full-time position is $127,000 - $136,000 + bonus (for certain roles) + equity + benefits. The final starting pay will be determined based on job-related skills, experience, qualifications, work location, and market conditions. Your recruiter can share more about the specific salary range during the hiring process. Why Join Upside?
Our mission, values, and dedication to inclusivity guide our team of more than 300 people worldwide, and the quality of our culture is reflected in the impact we’ve had on the people and businesses we work with. At Upside, we believe that diversity drives innovation. Our differences are what make us stronger. We‘re passionate about building a workplace that represents a variety of backgrounds, skills, and perspectives and we do not discriminate based on race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status. Everyone is welcome here!
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