Director, Digital Marketing & AI

Responsibilities: Oversee the

planning and execution of digital media strategies, that drive awareness

and engagement,

including SEO/SEM, display advertising, social media

marketing and email marketing to achieve campaign objectives and to

maximize ROI Leverage existing and new digital channels such as paid

media, web, email, webinars, CTV,SEO, retargeting, content syndication,

and third-party partnerships, AI technologies and platforms Drive digital testing strategies Lead reporting and analytics for WSA’s digital

marketing efforts. Deliver campaign performance reports to stakeholders. Track and

monitor campaign performance using AI analytics to refine strategies and

enhance ROI. Develop and

oversee AI-driven marketing strategies aligned with company objectives. Provide

guidance on integrating AI in lead generation, campaign management, and

content strategy. Stay updated

on AI and digital marketing trends to improve campaign effectiveness. Work closely

with cross-functional teams to integrate AI technologies into marketing

initiatives. Formulate,

execute, and oversee comprehensive digital marketing strategies to enhance

brand visibility, foster engagement, and drive lead generation across all

digital platforms, including websites, social media, and paid advertising Leverage AI

tools and technologies to optimize digital campaigns and automate

marketing workflows Partner with

external agencies and in-house creative teams to develop high impact

digital campaigns. Manage and evaluate agency performance to ensure

alignment with business goals and brand standards. Collaborate across brands and business units Partner closely with global to execute and implement global

initiatives Requirements: Bachelor’s degree Comfortable operating in a matrix organization, with global

and local stakeholders. Deep experience in digital B2B and B2C marketing strategies. Experience with lead generation, developing digital

initiatives collaborating across marketing, sales, product management to

deepen relationships with existing customers, attract new customers,

convert prospects. Ability to lead all digital marketing initiatives from

campaign ideation to execution, measurement and optimization and ensuring

all digital efforts are integrated with relevant company functions to

achieve company objectives. Experience using AI to increase performance, use of AI to

create and distribute content

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