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LeanData

Senior Product Marketing Manager

LeanData, California, Maryland, United States, 20619


Qualifications

3+ years of experience in product marketing Marketing and/or product management experience with a company that sells B2B solutions for sales and/or marketing Deep understanding of the sales and marketing SaaS technology landscape You have expert research and analysis skills (qualitative and quantitative) You can hold successful customer interviews You are a highly organized planner, detail-oriented, clear communicator, excellent time management, and self-driven to deliver upon commitments You can manage several simultaneous projects and programs You know how to work cross-functionally with product, sales, enablement, customer success, and marketing You have excellent written and oral communication/presentation skills, including the ability to create engaging presentations You can clearly articulate complex ideas, processes, or technical solutions so clearly that they appear simple and are easily understood You have proven experience in content creation-including solution briefs, case studies, pitch decks, and videos You can comfortably present to groups of over 50 people, internally and externally You have experience performing in a fast-paced environment You love and understand the sales technology landscape You have a "get stuff done" attitude You take the initiative, overcome obstacles, and utilize every available resource to be successful and win as a team You are an expert with Microsoft Excel/Google Sheets, Microsoft PowerPoint/Google Slides, and Microsoft Word/Google Docs You have experience working within Salesforce You have hands-on experience with sales and marketing tools, such as Hubspot, Pardot, Marketo, Salesloft, and Outreach Responsibilities

As a strategic member of the team, you'll have a unique opportunity to shape positioning & messaging, launch strategy, and competitive intelligence You will work closely with all GTM teams, and create new content that drives pipeline growth, accelerates buying decisions, and has a lasting impact on the business Research & Analysis: You will become an expert on competitor products, positioning, and trends Conduct win/loss analysis, identify differentiators, and share insights across functions while providing strategic recommendations Project/Program Management: You will collaborate cross-functionally to create cross-functional GTM plans and enable GTM teams Align with and hold a cross-functional team to strict deadlines Work with subject matter experts and department leaders to build solutions, align on strategy and execute GTM activities Lead cross-functional tiger teams and drive strategic success through influence Define and align the team around SMART goals Positioning & Messaging: You will define the market position for new solutions and support it with research Create compelling messaging that articulates the value and impact of new solutions and supports defined positioning Content & Storytelling: You will clearly articulate complex ideas or processes so that they appear simple and are easily understood Build engaging content and collateral for internal enablement and use with prospects, customers, and partners Comfortably present to groups of over 50 people, internally and externally We are looking for an experienced Product Marketer who can spearhead product launches, manage release communications, and enhance sales effectiveness through competitive intelligence and enablement. This role is available remotely only in the states listed. Company information Today’s growth leaders are powering their B2B selling with LeanData, the gold standard in modern revenue orchestration and an essential element of the modern RevTech stack. The LeanData Revenue Orchestration Platform, powered by No-Code Automation, simplifies and accelerates the coordination of all the plays, people, and processes needed to transform buyer signals into buying decisions. With LeanData, revenue teams operate with precision and alignment, taking every change in stride and driving operational excellence that fuels compelling buyer experiences.

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