oilandgas.org.uk
Director, Lead Generation & Product Communication - Advisor Growth
oilandgas.org.uk, Indiana, Pennsylvania, us, 15705
Director, Lead Generation & Product Communication - Advisor Growth
At BNY, our culture empowers you to grow and succeed. As a leading global financial services company at the center of the world's financial system we touch nearly 20% of the world's investible assets. Every day around the globe, our 50,000+ employees bring the power of their perspective to the table to create solutions with our clients that benefit businesses, communities and people everywhere.
We're seeking a future team member for the role of Director, Lead Generation & Product Communications to join our Advisor Growth team in our Pershing line of business. This role is located in Jersey City, NJ or New York, NY offices (HYBRID).
In this role, you'll make an impact in the following ways:
Market Analysis and Strategy Development Identify and evaluate opportunities to market financial advice and wealth management solutions to consumers. Develop the product positioning for individual target audiences. Create a compelling end-to-end product communications strategy across the journey, touching multiple target groups including partners, consumers, and RIAs.
Content and Partnerships Craft engaging content to support the product communications strategy, including branding and messaging. Drive consumers through the purchase funnel using personalization techniques to increase conversion. Execute on strategic partnerships, including contractual requirements for marketing impressions, content placement, and top-of-the-funnel optimization.
Execution and Measurement Drive execution leveraging third parties and a network of internal subject-matter experts. Implement a robust plan to measure success and optimize performance.
To be successful in this role, we're seeking the following: Proven experience in B2B, B2B2B, and DTC environments. Strong analytical skills to quickly assess market dynamics. Strategic thinking combined with a hands-on approach to execution. Exceptional communications and content development abilities. Expertise in partnership management and establishing commitments. A self-starter with the ability to operate independently as well as lead and coordinate diverse teams, including external agencies and internal experts.
BNY is an Equal Employment Opportunity/Affirmative Action Employer - Underrepresented racial and ethnic groups/Females/Individuals with Disabilities/Protected Veterans. #J-18808-Ljbffr
At BNY, our culture empowers you to grow and succeed. As a leading global financial services company at the center of the world's financial system we touch nearly 20% of the world's investible assets. Every day around the globe, our 50,000+ employees bring the power of their perspective to the table to create solutions with our clients that benefit businesses, communities and people everywhere.
We're seeking a future team member for the role of Director, Lead Generation & Product Communications to join our Advisor Growth team in our Pershing line of business. This role is located in Jersey City, NJ or New York, NY offices (HYBRID).
In this role, you'll make an impact in the following ways:
Market Analysis and Strategy Development Identify and evaluate opportunities to market financial advice and wealth management solutions to consumers. Develop the product positioning for individual target audiences. Create a compelling end-to-end product communications strategy across the journey, touching multiple target groups including partners, consumers, and RIAs.
Content and Partnerships Craft engaging content to support the product communications strategy, including branding and messaging. Drive consumers through the purchase funnel using personalization techniques to increase conversion. Execute on strategic partnerships, including contractual requirements for marketing impressions, content placement, and top-of-the-funnel optimization.
Execution and Measurement Drive execution leveraging third parties and a network of internal subject-matter experts. Implement a robust plan to measure success and optimize performance.
To be successful in this role, we're seeking the following: Proven experience in B2B, B2B2B, and DTC environments. Strong analytical skills to quickly assess market dynamics. Strategic thinking combined with a hands-on approach to execution. Exceptional communications and content development abilities. Expertise in partnership management and establishing commitments. A self-starter with the ability to operate independently as well as lead and coordinate diverse teams, including external agencies and internal experts.
BNY is an Equal Employment Opportunity/Affirmative Action Employer - Underrepresented racial and ethnic groups/Females/Individuals with Disabilities/Protected Veterans. #J-18808-Ljbffr