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Accenture

Workday Market Development Director - Communications, Media, and Tech

Accenture, Hartford, Connecticut, us, 06112


The Accenture Workday practice is seeking a Workday Market Development team member to develop and grow our Workday business.The Workday Market Development team member will be responsible for establishing and nurturing relationships with both Workday field sales executives and Accenture stakeholders to identify, build and execute go-to-market (GTM) strategies and sales opportunities. The role will focus on growing the pipeline of Accenture’s Workday business through demand generation, origination and co-selling opportunities with Workday, and enablement of Accenture’s strategy to the field and account teams.Key characteristics for applicants include team-oriented and self-starting individuals with the ability to form strong relationships. Applicants should have knowledge of Workday or similar software products and solutions as well as Accenture Workday offerings. Additional key skills include strategic thinking, concept synthesis, and strong executive presence.Responsibilities:

Relationship Management:

Develop Workday and Accenture executive and field level relationships to align teams and grow market share of Accenture-Workday collaborative business (co-sell), as well as to bring Accenture’s Workday strategy effectively to the field.Sales Origination:

Conduct sales origination activities, including the execution of joint account planning sessions between Accenture and Workday to identify new opportunity areas. Execute on these opportunities alongside sales origination and sales capture teams.Demand Generation:

Facilitate and execute demand generation activities – internal and joint enablement sessions, briefings and events to develop early-stage opportunities.Education & Evangelism:

Master Accenture’s Workday growth strategy. Align this strategy with regional business opportunities and evangelize key messages to the field. Educate both Accenture and Workday on new go-to-market (GTM) offerings, assets, and differentiators to increase win rates and grow sales.Client Alignment & Field Engagement:

Work across Accenture’s different entities and the Workday organization to connect the right SMEs with the right opportunities, developing stronger strategies and the ability to execute successful sales cycles.Pipeline Tracking & Reporting:

Maintain ownership of the book of business (co-sell) between Accenture and Workday. Integrate this into timely and accurate reporting for Accenture leaders.Travel may be required for this role. The amount of travel will vary from 25% to 100% depending on business need and client requirements.Here's What You Need:

Minimum of 5 years’ experience in sales execution, sales enablement, alliance management, offering & program development or Workday client & market delivery.Minimum of 5 years’ experience with Workday or similar software and solutions and Accenture Workday offerings.Minimum of 2 years' experience in CMT Industry (Communications, Media, or High Tech).Bachelor's degree or equivalent (minimum 12 years) work experience. (If Associate’s Degree, must have minimum 6 years work experience).Bonus points if you have:Experience working alongside Workday or other similar software partners with focused experience in partner strategy and sales.Experience in go-to-market strategy and sales execution.Experience working with partners and cross-functional teams to develop business opportunities.

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