Sr Director Market Access Strategy, Access Optimization - Anti-Infective, Vaccin

Site Name:

USA - Pennsylvania - Philadelphia, USA - North Carolina - Durham Posted Date:

Sep 12 2024 Sr Director Market Access Strategy, Access Optimization - Anti-Infective, Vaccine, & Launch Excellence (LE) Location: Philadelphia (preferred) or Durham, NC The Sr Director of GSK Market Access Strategy, Anti-Infective (AI) Vaccine (Vx) & Launch Excellence (LE) is a highly visible position within GSK US Market Access as well as the AI & Vx Business Units, reporting to the head of the US Market Access Strategy team. This individual will be responsible for leading a best-in-class Access Optimization - AI, Vx & LE Strategy team that drives access strategy and execution for the GSK AI & Vaccine Portfolios within Market Access and across multiple cross functional departments. The Sr Director of Access Optimization - AI, Vx & LE will be a key member of the Market Access Strategy leadership team and will serve as a principal contributor to shaping AI & Vx Access and commercialization strategy within the US market and to drive best practices in Launch Excellence for Market Access across brands in all therapeutic areas. Key Responsibilities: Act as the overall lead for market access strategy for the AI & Vaccine portfolios, bringing key learnings across the team and representing the franchise as part of the market access and AI & Vaccine brand leadership teams to ensure consistency of approach in securing access for GSK AI & Vaccine products. Collaborate across Market Access on the development of strategic access plans for all in-line brands, new assets, pipeline products inclusive of access landscape development, access customer segmentation, payer strategy, organized customer contracting and channel strategy, pricing, distribution, and value proposition development. Lead the development of Launch MA strategy and launch excellence plan for all assets, bridging the gap between pipeline support and dedicated headcount launch/in-line support. Communicate access-specific strategies to internal business partners for incorporation into brand planning and field tool development. Develop brand specific access resources and act as a liaison with all cross-functional teams to ensure pull-through activities are aligned with brand objectives and priorities. Shape the AI & Vaccine access strategy to the evolving healthcare landscape inclusive of policy changes, payment reform, and evolving provider dynamics. Lead development of access strategy and execution plans across payers, organized customers, ACIP, and other access-influencing organizations for the ongoing support of AI & Vaccine product and portfolio strategic imperatives in collaboration with MA colleagues. Champion priority access initiatives with meaningful impact to the business to commercial leadership. Collaborate with Market Access Strategy counterparts to share learnings across business units that will drive franchise success. Accountable for seeking cross-functional and field team input into access strategy and serve as business unit primary point person for the account management and brand teams. Develop internal working partnerships with global market access, Value Evidence & Outcomes (VEO), Pricing, Contract strategy, Patient Services, Advocacy / Policy, Finance and Legal to drive critical decision making and ensure proper execution. Lead the market access portion of brand and functional planning for AI & Vaccine assets. Manage team budget across products. Lead the development of the payer value story, supported by credible clinical, health economics and quality of life messages to justify brand value; interfaces with VEO team to guide evidence generation efforts that support payer value story development. Leverage understanding of the competitive landscape to anticipate and pre-empt future competitor moves by developing innovative strategies and tactics across Market Access. Provide input into above brand access initiatives and pull through learnings in branded access strategy. Develop, recruit, and retain the best people and be accountable for development plans and employee engagement. Normal and customary supervisory responsibilities including budget management, performance evaluation, coaching, discipline etc. Basic Qualifications: Bachelor's degree (Marketing, Finance, Pharmacy or Public Health) 7+ years US Commercial Market Access experience 5+ years with Pharmacy and Medical product experience. Vaccine experience preferred. 3+ years of People Management Experience Preferred Qualifications: Bachelors, MBA, MPH, or PharmD Substantial US-based experience with market access strategies, account management applications, product launch, pricing, contracting, reimbursement, and distribution concepts Supervising, coaching, and evaluating those who develop and recommend market access strategies and purvey services related resolution of coverage, coding and payment issues for payers, providers, and patients. Problem Solving & Innovation - Unstructured strategy development problems that can be logically linked to revenue and profit specific business cases. Examples include LOE strategies, launch strategies, pricing strategies and clinical development strategies. Experience with budget management, agency management, consumer insight development, segmentation, and creative development Ideal candidate has Product launch experience Financial acumen and P&L mindset Demonstrated sense of ownership for the shared success of the team and asset Thrives in a fast-paced, dynamic, competitive environment Competitive mindset; feels driven to conquer uncharted territory

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