Snyk
Associate Digital Lifecycle Marketing Manager
Snyk, Boston, Massachusetts, us, 02298
Our Opportunity
As an Associate Digital Lifecycle Marketing Manager at Snyk, you will be responsible for driving user engagement and conversions through optimized digital journeys. You will play a pivotal role in creating, implementing, and iterating on core touchpoints that guide site visitors and nurture them towards business goals.
You’ll Spend Your Time:
Digital Experience Management:
Analyze on-site engagement, identify optimal user paths, and optimize digital marketing technologies. Journey Mapping:
Develop, customize, and integrate experience flows across digital platforms, including follow-up email nurture campaigns. Conversion Rate Optimization : Explore, define, and document on-site digital marketing tool implementations, integrations, and business processes. Campaign Execution:
Drive ideation, strategy, and execution of scaled lifecycle campaigns to generate and accelerate sales pipeline and revenue. Customer Insights:
Identify customer pain points, ideate solutions to improve user experience, and generate ongoing insights to inform campaign strategy and optimization. Personalization:
Leverage marketing automation, behavioral data, and ML-based techniques to create personalized experiences at scale. Optimization:
Design iterative experimentation plans to continuously optimize and improve campaign effectiveness. Metrics:
Drive growth across key metrics (MQLs, Opps, pipeline, revenue) and report on performance regularly. Analysis:
Analyze trends, develop actionable insights, and share learnings across the organization. What You’ll Need: 2+ years of experience in B2B digital marketing 1+ years of email marketing/CRM experience Strong understanding of digital marketing concepts (attribution, incrementality) and email marketing best practices (deliverability, privacy laws) Experience with digital technologies and user journeys (e.g., Chatbots, Interactive content, CRMs like Marketo) Marketo experience is required. Creative problem-solving skills and ability to tailor campaigns/messaging to different audience personas Agile and adaptable to a fast-paced startup environment Hands-on, curious, and eager to explore new domains and technologies
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Analyze on-site engagement, identify optimal user paths, and optimize digital marketing technologies. Journey Mapping:
Develop, customize, and integrate experience flows across digital platforms, including follow-up email nurture campaigns. Conversion Rate Optimization : Explore, define, and document on-site digital marketing tool implementations, integrations, and business processes. Campaign Execution:
Drive ideation, strategy, and execution of scaled lifecycle campaigns to generate and accelerate sales pipeline and revenue. Customer Insights:
Identify customer pain points, ideate solutions to improve user experience, and generate ongoing insights to inform campaign strategy and optimization. Personalization:
Leverage marketing automation, behavioral data, and ML-based techniques to create personalized experiences at scale. Optimization:
Design iterative experimentation plans to continuously optimize and improve campaign effectiveness. Metrics:
Drive growth across key metrics (MQLs, Opps, pipeline, revenue) and report on performance regularly. Analysis:
Analyze trends, develop actionable insights, and share learnings across the organization. What You’ll Need: 2+ years of experience in B2B digital marketing 1+ years of email marketing/CRM experience Strong understanding of digital marketing concepts (attribution, incrementality) and email marketing best practices (deliverability, privacy laws) Experience with digital technologies and user journeys (e.g., Chatbots, Interactive content, CRMs like Marketo) Marketo experience is required. Creative problem-solving skills and ability to tailor campaigns/messaging to different audience personas Agile and adaptable to a fast-paced startup environment Hands-on, curious, and eager to explore new domains and technologies
#J-18808-Ljbffr