McKinley Marketing Partners, Inc.
Senior Graphic Designer
McKinley Marketing Partners, Inc., Mc Lean, Virginia, us, 22107
Our large hospitality client is seeking a senior graphic designer to join their in-house studio team for a long-term W2 contract!
Responsibilities
Develop creative ideas and concepts, often in partnership with the internal creative team Liaise with internal stakeholders to interpret a creative brief Develop compelling creative solutions across omnichannel touchpoints with a customer-first lens Responsible for graphic design and direction, seeing all projects through from concept, design, production, completion, and delivery Present and provide business rationale for creative ideas to our internal stakeholders for approval and development Assist the team with day-to-day production requests, including image selection and reformatting creative for various channels Adhere to brand identity standards and guidelines, while helping to inform the evolution and extension of the visual identity Use campaign performance data to understand the effectiveness of campaigns and apply key learnings to future campaigns Qualifications
Bachelor's degree in a creative field Minimum of 5 years relative design experience, preferably in a design firm, advertising, or in-house creative department Strong well-rounded portfolio that demonstrates work across a wide variety of brands and campaign applications (traditional print, social, email, signage, etc.) Must be able to apply style guides creatively while upholding brand identity Ability to process and produce multiple projects simultaneously Strong knowledge of Adobe Creative Suite (Photoshop, Illustrator, After Effects) Solid background in visual communications, print, digital, social, branding, and typography
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Develop creative ideas and concepts, often in partnership with the internal creative team Liaise with internal stakeholders to interpret a creative brief Develop compelling creative solutions across omnichannel touchpoints with a customer-first lens Responsible for graphic design and direction, seeing all projects through from concept, design, production, completion, and delivery Present and provide business rationale for creative ideas to our internal stakeholders for approval and development Assist the team with day-to-day production requests, including image selection and reformatting creative for various channels Adhere to brand identity standards and guidelines, while helping to inform the evolution and extension of the visual identity Use campaign performance data to understand the effectiveness of campaigns and apply key learnings to future campaigns Qualifications
Bachelor's degree in a creative field Minimum of 5 years relative design experience, preferably in a design firm, advertising, or in-house creative department Strong well-rounded portfolio that demonstrates work across a wide variety of brands and campaign applications (traditional print, social, email, signage, etc.) Must be able to apply style guides creatively while upholding brand identity Ability to process and produce multiple projects simultaneously Strong knowledge of Adobe Creative Suite (Photoshop, Illustrator, After Effects) Solid background in visual communications, print, digital, social, branding, and typography
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