ObservePoint
Head of Marketing
ObservePoint, Salem, Oregon, United States,
Head of Marketing
Position Title: Head of Marketing
Status: Full Time
Location: ObservePoint Home Office – Pleasant Grove, UT
Department Name: Marketing
About ObservePoint
At ObservePoint we have core values that guide us:
INNOVATIVE:
We continually explore & exploit new ideas.
HUMBLE:
We acknowledge our need to grow individually and collectively.
SCRAPPY:
We deliver great solutions with less.
FRIENDS:
We value our relationships and the time we spend together.
As a company we have identified six cultural beliefs each of us need to believe in order to reach our key results:
CUSTOMER OBSESSED:
I strive to understand and solve our customer’s problems.
DELIVER PRODUCT:
I ensure we deliver world-class product.
TAKE ACCOUNTABILITY:
I continually ask “what else can I do to achieve results?” and I refuse to blame others.
CREATE ALIGNMENT:
I align my daily work with company priorities in order to move fast.
CHOOSE OPTIMISM:
I choose optimism and celebrate meaningful achievement wherever I see it.
WIN TOGETHER:
I deliver results with agility and grit, so WE WIN TOGETHER!
What we do
Our mission is to help users govern their websites. We provide an automated platform that scans millions of web pages every day to perform deep analysis and validation of the world’s highest traffic websites.
Have you ever browsed a website only to find broken links, unexpected trackers, questionable privacy behavior, or slow pages? At ObservePoint, we make it our business to find these problems and report them to our customers, so they can deliver an excellent web experience for their users.
Who are our customers? Hundreds of the biggest brands in the world: Adobe, Asics, HP Enterprise, Pepsico, Texas Instruments, and US Bank (just to name a few).
Role Overview
We are seeking a dynamic and strategic Marketing Leader to assist the executive team in developing, then leading and managing our Go-To-Market (GTM) strategy. This senior leadership role will oversee all marketing efforts across functional teams, including product marketing, digital advertising, event marketing, lead generation, social media, and our user conference. As the marketing leader, you will report directly to the CRO, ensuring that all marketing initiatives align with our growth goals and contribute to the company’s overall success.
Key Responsibilities
Go-To-Market Strategy: Work with CRO and rest of Executive Team to develop, implement, and evolve a comprehensive GTM strategy to drive growth and market leadership.
Website: Drive an effective website strategy towards the end of the website being a powerful tool to deliver world-class product.
Cross-Functional Leadership: Coordinate efforts across product marketing, event marketing, digital channels, and other marketing functions to deliver remarkable customer experiences that will drive growth.
Revenue Growth: Partner with sales leadership to build integrated campaigns and initiatives that generate consistent inflow of demand, increase pipeline velocity, and improve conversion rates.
Product Marketing: Collaborate closely with Product teams to ensure accurate positioning, messaging, and product access resulting in Product Led Growth.
Event & Conference Management: Oversee planning and execution of all events including the annual user conference, including agenda development, speaker selection, and engagement activities.
Paid Digital & Social Media: Drive multi-channel campaigns across paid digital, social, and earned media channels to increase brand awareness and engagement.
Lead Generation & Performance Marketing: Build and monitor lead generation programs that measure true product engagement and contribute to revenue growth.
Budget & Vendor Management: Develop and manage the marketing budget, ensuring efficient use of resources across all campaigns and programs.
Analytics & Reporting: Monitor performance metrics and provide actionable insights to refine strategies and achieve marketing objectives.
Qualifications
8+ years of experience in senior marketing leadership roles, with a proven track record of developing and executing successful GTM strategies.
Experience with Web Governance industry landscape and technologies.
Demonstrated ability to lead cross-functional marketing teams across digital, event, product, and brand marketing.
Strong understanding of marketing technology stacks, CRM systems (e.g., Salesforce), and data-driven decision-making.
Experience managing large-scale events and user conferences.
Exceptional leadership, communication, and organizational skills.
Proven ability to collaborate effectively with sales, product, and executive leadership teams.
Background in B2B SaaS, enterprise software, or related industries is highly preferred.
For more information visit
www.observepoint.com . Follow ObservePoint on Twitter, LinkedIn, Instagram, and Facebook.
#J-18808-Ljbffr
Position Title: Head of Marketing
Status: Full Time
Location: ObservePoint Home Office – Pleasant Grove, UT
Department Name: Marketing
About ObservePoint
At ObservePoint we have core values that guide us:
INNOVATIVE:
We continually explore & exploit new ideas.
HUMBLE:
We acknowledge our need to grow individually and collectively.
SCRAPPY:
We deliver great solutions with less.
FRIENDS:
We value our relationships and the time we spend together.
As a company we have identified six cultural beliefs each of us need to believe in order to reach our key results:
CUSTOMER OBSESSED:
I strive to understand and solve our customer’s problems.
DELIVER PRODUCT:
I ensure we deliver world-class product.
TAKE ACCOUNTABILITY:
I continually ask “what else can I do to achieve results?” and I refuse to blame others.
CREATE ALIGNMENT:
I align my daily work with company priorities in order to move fast.
CHOOSE OPTIMISM:
I choose optimism and celebrate meaningful achievement wherever I see it.
WIN TOGETHER:
I deliver results with agility and grit, so WE WIN TOGETHER!
What we do
Our mission is to help users govern their websites. We provide an automated platform that scans millions of web pages every day to perform deep analysis and validation of the world’s highest traffic websites.
Have you ever browsed a website only to find broken links, unexpected trackers, questionable privacy behavior, or slow pages? At ObservePoint, we make it our business to find these problems and report them to our customers, so they can deliver an excellent web experience for their users.
Who are our customers? Hundreds of the biggest brands in the world: Adobe, Asics, HP Enterprise, Pepsico, Texas Instruments, and US Bank (just to name a few).
Role Overview
We are seeking a dynamic and strategic Marketing Leader to assist the executive team in developing, then leading and managing our Go-To-Market (GTM) strategy. This senior leadership role will oversee all marketing efforts across functional teams, including product marketing, digital advertising, event marketing, lead generation, social media, and our user conference. As the marketing leader, you will report directly to the CRO, ensuring that all marketing initiatives align with our growth goals and contribute to the company’s overall success.
Key Responsibilities
Go-To-Market Strategy: Work with CRO and rest of Executive Team to develop, implement, and evolve a comprehensive GTM strategy to drive growth and market leadership.
Website: Drive an effective website strategy towards the end of the website being a powerful tool to deliver world-class product.
Cross-Functional Leadership: Coordinate efforts across product marketing, event marketing, digital channels, and other marketing functions to deliver remarkable customer experiences that will drive growth.
Revenue Growth: Partner with sales leadership to build integrated campaigns and initiatives that generate consistent inflow of demand, increase pipeline velocity, and improve conversion rates.
Product Marketing: Collaborate closely with Product teams to ensure accurate positioning, messaging, and product access resulting in Product Led Growth.
Event & Conference Management: Oversee planning and execution of all events including the annual user conference, including agenda development, speaker selection, and engagement activities.
Paid Digital & Social Media: Drive multi-channel campaigns across paid digital, social, and earned media channels to increase brand awareness and engagement.
Lead Generation & Performance Marketing: Build and monitor lead generation programs that measure true product engagement and contribute to revenue growth.
Budget & Vendor Management: Develop and manage the marketing budget, ensuring efficient use of resources across all campaigns and programs.
Analytics & Reporting: Monitor performance metrics and provide actionable insights to refine strategies and achieve marketing objectives.
Qualifications
8+ years of experience in senior marketing leadership roles, with a proven track record of developing and executing successful GTM strategies.
Experience with Web Governance industry landscape and technologies.
Demonstrated ability to lead cross-functional marketing teams across digital, event, product, and brand marketing.
Strong understanding of marketing technology stacks, CRM systems (e.g., Salesforce), and data-driven decision-making.
Experience managing large-scale events and user conferences.
Exceptional leadership, communication, and organizational skills.
Proven ability to collaborate effectively with sales, product, and executive leadership teams.
Background in B2B SaaS, enterprise software, or related industries is highly preferred.
For more information visit
www.observepoint.com . Follow ObservePoint on Twitter, LinkedIn, Instagram, and Facebook.
#J-18808-Ljbffr