dynaTrace software GmbH
Senior Partner Marketing Manager - GSIs (Remote East Coast)
dynaTrace software GmbH, Boston, Massachusetts, us, 02298
As a Senior Partner Marketing Manager at Dynatrace, you will work with our largest global systems integrator (GSI) partners, including DXC, Deloitte, and Eviden, to name a few. This is a global role, and you will be instrumental in creating and executing marketing plans at the global level while working with Field and Regional Partner Marketers to support local execution.
Marketing activities will focus on marketing to our GSI Partners, as well as marketing with them, creating demand and awareness of our joint offerings in the market. Identifying scalable and repeatable initiatives will be key to success. This is a demand-focused role, and metrics for success will focus on key persona engagement and pipeline contribution.
As we focus on building and maturing relationships with GSI partners, this role presents an opportunity to shape the future of strategic alliance marketing at Dynatrace.
Responsibilities:
You’re responsible for building plans and executing marketing activities that directly support our strategy and the appropriate business plans. Serve as a primary point of contact for internal and external Strategic Alliance marketing requests while collaborating with key stakeholders to develop and own the marketing plan. Drive development of joint value propositions, along with a standard bill-of-materials (BOM) for Strategic Alliances, including foundational assets such as sales cheat sheets, solutions briefs, and sales decks. Identify and develop joint communications, demand generation, and thought leadership opportunities and integrated programs to be activated by regional teams. Build and maintain relationships with external stakeholders, including key Strategic Alliance partners, and internal stakeholders, including the Dynatrace Strategic Alliance team. Work closely with the global and regional marketing teams to amplify Strategic Alliance Partner presence in campaigns, programs, and events where appropriate. Manage the partner marketing budget to align with strategic priorities and drive results.
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You’re responsible for building plans and executing marketing activities that directly support our strategy and the appropriate business plans. Serve as a primary point of contact for internal and external Strategic Alliance marketing requests while collaborating with key stakeholders to develop and own the marketing plan. Drive development of joint value propositions, along with a standard bill-of-materials (BOM) for Strategic Alliances, including foundational assets such as sales cheat sheets, solutions briefs, and sales decks. Identify and develop joint communications, demand generation, and thought leadership opportunities and integrated programs to be activated by regional teams. Build and maintain relationships with external stakeholders, including key Strategic Alliance partners, and internal stakeholders, including the Dynatrace Strategic Alliance team. Work closely with the global and regional marketing teams to amplify Strategic Alliance Partner presence in campaigns, programs, and events where appropriate. Manage the partner marketing budget to align with strategic priorities and drive results.
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