Director of Marketing and Digital Strategy

Department:

Intercollegiate Athletics

Classification:

Professional Faculty

Job Category:

Administrative or Professional Faculty

Job Type:

Full-Time

Work Schedule:

Full-time (1.0 FTE, 40 hrs/wk)

Location:

Fairfax, VA

Workplace Type:

On Site Required

Salary:

Salary commensurate with education and experience

Criminal Background Check:

Yes

About the Department:

Intercollegiate Athletics serves 500 student-athletes in 22 NCAA Division I sports. We are a proud member of the Atlantic 10 Conference with 17 Conference Championships, NCAA Championships in Women’s Soccer and Men’s Indoor Track, an NCAA Final Four appearance with Men’s Basketball, and over 30 individual National Champions. We are student-focused and committed to providing transformational experiences for our student-athletes and staff.

About the Position:

The Director of Marketing and Digital Strategy's responsibilities include managing day-to-day operations of marketing & digital content offices; creating revenue opportunities and generating ticket sales for basketball and Olympic sports; executing game-day marketing and production; overseeing promotional activities; and improving the game day atmosphere at events.

Responsibilities:

Managerial Oversight

Oversees day-to-day functions and operations of the marketing and digital content departments;

Serves as supervisor for Assistant Director of Fan Engagement;

Coordinates with the Assistant Director of Fan Engagement and Associate Athletic Director, Digital Media & Marketing to create strategic marketing initiatives and campaigns;

Oversees marketing and content staff (30+ individuals);

Works alongside Associate Athletic Director of Digital Media & Marketing to manage budgets;

Works with vendors to create promotional items for basketball and Olympic sports.

Game Production/In-Game Promotions

Handles execution of gameday marketing, including on-court activities;

Focuses on improving and managing game day experience;

Manages marketing game day operations/staff at home athletic events;

Loads all content for games onto Show Control Computer;

Assists with creation of social media content for videoboard;

Collaborates with Playfly MMR partner to ensure sponsored elements are included in game presentation.

Digital Strategy

Serves as administrator and content strategist for Mason Athletics main social media accounts;

Assists with content creation for marketing event awareness;

Creates weekly content calendars for social media outreach;

Works with individual sport coaches/SIDs to coordinate social media branding;

Assists Communications department with storytelling through campaigns;

Monitors and reports social analytics for key department accounts.

Student Engagement

Maintains relationships with key campus offices to enrich campus life;

Meets regularly with Assistant Director of Fan Engagement to create marketing and digital/social media plans;

Crafts engagement strategy for Mason Maniaks student section.

Event Marketing

Manages grassroots promotions for all sports, focusing on basketball;

Plans promotional schedules and coordinates ordering of giveaways;

Drives strategies to increase attendance and ticket sales.

Spirit Coordinator

Instructs cheer and dance squads in rules & regulations;

Collaborates with cheer and dance coaching staff for game day strategy;

Coordinates all equipment orders for cheer/dance teams;

Works with Assistant Director of Fan Engagement to coordinate mascot appearances;

Coordinates all travel plans and distribution of meal money.

Other Duties

Performs other related duties as requested by senior leaders.

Required Qualifications:

Master’s degree or equivalent experience;

Demonstrated experience in marketing and game day promotions;

Experience in social media management & digital strategy;

Knowledge of NCAA, conference, and commonwealth rules and regulations;

Ability to manage relationships with diverse populations;

Ability to work in a deadline-driven environment;

High emotional intelligence and ability to manage key relationships;

Ability to oversee direct reports and student staff;

Proficiency in Adobe Creative Suite;

Excellent communication skills;

High level of attention to detail;

Ability to work flexible hours – evenings and weekends.

Preferred Qualifications:

Previous experience running in-game basketball production;

Demonstrated ability to drive revenue and increase attendance;

Ability to run an in-game basketball show.

Instructions to Applicants:

For full consideration, applicants must apply for

Director of Marketing and Digital Strategy

at https://jobs.gmu.edu/. Complete and submit the online application to include three professional references and provide a Resume for review.

Posting Open Date:

November 13, 2024

For Full Consideration, Apply by:

November 27, 2024

Open Until Filled:

Yes

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