Dow Jones & Company, Inc.
Associate Director, Web Campaign Operations
Dow Jones & Company, Inc., Princeton, New Jersey, us, 08543
Associate Director, Web Campaign Operations in PRINCETON, New Jersey
Job Description: About Our Organization: Dow Jones is a global provider of news and business information, delivering content to consumers and organizations around the world across multiple formats, including print, digital, mobile and live events. About the Role: The Associate Director position is responsible for executing comprehensive campaign strategies for Dow Jones. You will lead a team in designing and implementing effective website and e-commerce programs across Dow Jones flagship sites to enhance the customer experience and drive business growth. You Will: Implementation and QC of marketing promotions on Dow Jones flagship sites, including publishing personalized offers and content on the website. Execute the end-to-end customer journey, identifying opportunities to enhance touchpoints, drive engagement, and improve conversion rates. Management of the website campaign execution process from beginning to end, including gathering requirements, meeting with stakeholders and tech partners, communicating technical specifications, quality assurance of the campaign, and launch of the final campaign. Utilize customer data and segmentation techniques to personalize marketing campaigns, ensuring relevance and effectiveness. Drive continuous A/B testing to enhance acquisition and retention rates, refining messaging based on data insights. Implement campaign metadata tagging to track and analyze website traffic and work with the data science team to provide data insights via reports/dashboards. Manage digital asset library and data dictionary. Perform continuous quality assurance of web placements as well as user acceptance testing. Work closely with the offer management team to execute a comprehensive e-commerce strategy, ensuring that onsite acquisition campaign experiences and checkout process are seamless for all site visitors. Work with engineering teams to set standards, drive platform improvements, and ensure execution excellence. Act as the subject matter expert, facilitating knowledge transfer of website capabilities among stakeholders. Serve as primary point of contact for web vendors to leverage and enhance website campaign capabilities. Collaborate with cross-functional teams, including marketing, product, data analytics, and engineering to ensure a seamless and consistent customer experience across all touchpoints. Lead and mentor the team, fostering a collaborative work environment. You Have: Leadership and website experience, including strategy, user experience design, A/B testing, user journey development, conversion optimization, personalization, and web analytics. 10+ years experience in marketing operations, marketing automation or similar position preferred. 5+ years of experience in website operations management preferred. Experience with enterprise software (SaaS) with understanding of technologies in the marketing technology stack. Advanced knowledge of paywall platforms such as Piano Composer. Knowledge of Wordpress. Knowledge of the e-commerce space. Experience in the use of third-party data sources for data mining and audience segmentation. Strong leadership and team management experience. Project management skills a must, with experience in project management software such as JIRA. Attention to detail and proficient quality assurance abilities. Time management and prioritization skills a must. Quick problem solving skills to address roadblocks and production issues. Strong written and oral communication skills needed. Experience in the development and use of business analytics, KPIs, and dashboards. Proven technical, analytical, and quantitative skills. Business Area:
Dow Jones - CMO - Marketing Job Category:
Marketing & Product Management Union Status:
Non-Union role Pay Range:
$125,000 - $155,000 Dow Jones is committed to providing reasonable accommodation for qualified individuals with disabilities, in our job application and/or interview process. If you need assistance or accommodation in completing your application, due to a disability, please reach out to us at TalentResourceTeam@dowjones.com .
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Job Description: About Our Organization: Dow Jones is a global provider of news and business information, delivering content to consumers and organizations around the world across multiple formats, including print, digital, mobile and live events. About the Role: The Associate Director position is responsible for executing comprehensive campaign strategies for Dow Jones. You will lead a team in designing and implementing effective website and e-commerce programs across Dow Jones flagship sites to enhance the customer experience and drive business growth. You Will: Implementation and QC of marketing promotions on Dow Jones flagship sites, including publishing personalized offers and content on the website. Execute the end-to-end customer journey, identifying opportunities to enhance touchpoints, drive engagement, and improve conversion rates. Management of the website campaign execution process from beginning to end, including gathering requirements, meeting with stakeholders and tech partners, communicating technical specifications, quality assurance of the campaign, and launch of the final campaign. Utilize customer data and segmentation techniques to personalize marketing campaigns, ensuring relevance and effectiveness. Drive continuous A/B testing to enhance acquisition and retention rates, refining messaging based on data insights. Implement campaign metadata tagging to track and analyze website traffic and work with the data science team to provide data insights via reports/dashboards. Manage digital asset library and data dictionary. Perform continuous quality assurance of web placements as well as user acceptance testing. Work closely with the offer management team to execute a comprehensive e-commerce strategy, ensuring that onsite acquisition campaign experiences and checkout process are seamless for all site visitors. Work with engineering teams to set standards, drive platform improvements, and ensure execution excellence. Act as the subject matter expert, facilitating knowledge transfer of website capabilities among stakeholders. Serve as primary point of contact for web vendors to leverage and enhance website campaign capabilities. Collaborate with cross-functional teams, including marketing, product, data analytics, and engineering to ensure a seamless and consistent customer experience across all touchpoints. Lead and mentor the team, fostering a collaborative work environment. You Have: Leadership and website experience, including strategy, user experience design, A/B testing, user journey development, conversion optimization, personalization, and web analytics. 10+ years experience in marketing operations, marketing automation or similar position preferred. 5+ years of experience in website operations management preferred. Experience with enterprise software (SaaS) with understanding of technologies in the marketing technology stack. Advanced knowledge of paywall platforms such as Piano Composer. Knowledge of Wordpress. Knowledge of the e-commerce space. Experience in the use of third-party data sources for data mining and audience segmentation. Strong leadership and team management experience. Project management skills a must, with experience in project management software such as JIRA. Attention to detail and proficient quality assurance abilities. Time management and prioritization skills a must. Quick problem solving skills to address roadblocks and production issues. Strong written and oral communication skills needed. Experience in the development and use of business analytics, KPIs, and dashboards. Proven technical, analytical, and quantitative skills. Business Area:
Dow Jones - CMO - Marketing Job Category:
Marketing & Product Management Union Status:
Non-Union role Pay Range:
$125,000 - $155,000 Dow Jones is committed to providing reasonable accommodation for qualified individuals with disabilities, in our job application and/or interview process. If you need assistance or accommodation in completing your application, due to a disability, please reach out to us at TalentResourceTeam@dowjones.com .
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