AbbVie
Lead Director, Eye Care Insights & Analytics
AbbVie, Mettawa, Illinois, United States,
Lead Director, Eye Care Insights & Analytics
Full-time Salary Min: 151500 Salary Max: 288000 AbbVie's mission is to discover and deliver innovative medicines and solutions that solve serious health issues today and address the medical challenges of tomorrow. We strive to have a remarkable impact on people's lives across several key therapeutic areas – immunology, oncology, neuroscience, and eye care – and products and services in our Allergan Aesthetics portfolio. For more information about AbbVie, please visit us at
www.abbvie.com . This role is hybrid in Irvine, CA or Mettawa, IL Tuesday Through Thursday - local candidates only please. As the
Lead Director, Marketing Analytics & Business Insights, Eye Care,
this individual will play an important role in managing a diverse set of on-market assets and upcoming product launches (pending deal close). The primary objectives of this position are to lead and develop the Marketing Insights and Analytics (MABI) function and team for the Eye Care Therapeutic Area, ensuring the successful execution of the strategic and tactical plans against key stakeholders, including patients & physicians, driven by strong and differentiating insights that are clearly communicated to, understood, and acted upon, by the appropriate marketing and cross-functional team(s). This position supports a very diverse portfolio of assets, including: 6 on-market promoted products generating ~>$1Bn spanning OTC (over the counter), procedures and devices, and retail pharmacy, specialty pharmacy, and buy and bill products; Pipeline assets/new launches (pending deal close) will add significantly to total sales and complexity of offerings (i.e. gene therapy). The Lead Director ultimately influences business growth and decisions through fact-based analysis, customer insights and business knowledge. Key Responsibilities: Drive strategic plan development and tactical plan execution by ensuring that motivating insights are identified and executed by the Integrated Franchise teams. Lead the development of a holistic point of view to address ad hoc cross-brand and cross-functional business questions requiring integration of input from marketing, sales, market access, analytics, and primary market research. Provide insights, analytics, and launch readiness requirements for major launches in areas that are new to AbbVie. Lead the market research and analytics team to guide brand strategy and plan with insights and leading analytic techniques. Build, coach, and maintain a high-performing and diverse team of qualitative, analytical, quantitative, and business-minded individuals. Align data capabilities required for advanced analytics needs including the integration of patient and physician level data with existing Omnichannel data. Identify and articulate fact-based spending and pricing principles through detailed analysis of marketplace and consumer dynamics. Inform the brand planning process based on a deep understanding of marketplace performance, competition, and stakeholder influences throughout the patient journey. Actively involved with franchise financial planning process. Collaborate and influence integrated brand team members through all facets of the business process. Significantly increase the productivity of AbbVie and TA&O partner resources through effective use of external suppliers and contractors. Minimum Requirements: Bachelor’s Degree required; Advanced Degree Preferred (Business, Statistics, Economics, Psychology, Sociology or Engineering). 15+ years of experience in insights and analytics; 5+ years of pharmaceutical experience. 5+ years managing teams. Strong influence and leadership skills. Intimate knowledge of marketing, sales, and financial planning processes. Strong visualization and storytelling skills. Demonstrated project management skills. AbbVie is an equal opportunity employer and is committed to diversity and inclusion.
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Full-time Salary Min: 151500 Salary Max: 288000 AbbVie's mission is to discover and deliver innovative medicines and solutions that solve serious health issues today and address the medical challenges of tomorrow. We strive to have a remarkable impact on people's lives across several key therapeutic areas – immunology, oncology, neuroscience, and eye care – and products and services in our Allergan Aesthetics portfolio. For more information about AbbVie, please visit us at
www.abbvie.com . This role is hybrid in Irvine, CA or Mettawa, IL Tuesday Through Thursday - local candidates only please. As the
Lead Director, Marketing Analytics & Business Insights, Eye Care,
this individual will play an important role in managing a diverse set of on-market assets and upcoming product launches (pending deal close). The primary objectives of this position are to lead and develop the Marketing Insights and Analytics (MABI) function and team for the Eye Care Therapeutic Area, ensuring the successful execution of the strategic and tactical plans against key stakeholders, including patients & physicians, driven by strong and differentiating insights that are clearly communicated to, understood, and acted upon, by the appropriate marketing and cross-functional team(s). This position supports a very diverse portfolio of assets, including: 6 on-market promoted products generating ~>$1Bn spanning OTC (over the counter), procedures and devices, and retail pharmacy, specialty pharmacy, and buy and bill products; Pipeline assets/new launches (pending deal close) will add significantly to total sales and complexity of offerings (i.e. gene therapy). The Lead Director ultimately influences business growth and decisions through fact-based analysis, customer insights and business knowledge. Key Responsibilities: Drive strategic plan development and tactical plan execution by ensuring that motivating insights are identified and executed by the Integrated Franchise teams. Lead the development of a holistic point of view to address ad hoc cross-brand and cross-functional business questions requiring integration of input from marketing, sales, market access, analytics, and primary market research. Provide insights, analytics, and launch readiness requirements for major launches in areas that are new to AbbVie. Lead the market research and analytics team to guide brand strategy and plan with insights and leading analytic techniques. Build, coach, and maintain a high-performing and diverse team of qualitative, analytical, quantitative, and business-minded individuals. Align data capabilities required for advanced analytics needs including the integration of patient and physician level data with existing Omnichannel data. Identify and articulate fact-based spending and pricing principles through detailed analysis of marketplace and consumer dynamics. Inform the brand planning process based on a deep understanding of marketplace performance, competition, and stakeholder influences throughout the patient journey. Actively involved with franchise financial planning process. Collaborate and influence integrated brand team members through all facets of the business process. Significantly increase the productivity of AbbVie and TA&O partner resources through effective use of external suppliers and contractors. Minimum Requirements: Bachelor’s Degree required; Advanced Degree Preferred (Business, Statistics, Economics, Psychology, Sociology or Engineering). 15+ years of experience in insights and analytics; 5+ years of pharmaceutical experience. 5+ years managing teams. Strong influence and leadership skills. Intimate knowledge of marketing, sales, and financial planning processes. Strong visualization and storytelling skills. Demonstrated project management skills. AbbVie is an equal opportunity employer and is committed to diversity and inclusion.
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