Petro Papa
Brand & Strategy Manager
Petro Papa, Salt Lake City, Utah, United States, 84193
It’s an exciting time to join the HF Sinclair Marketing Team in our Retail Fuels Division. Over the last 100+ years we have grown to over 1,500 Sinclair sites and have an ambitious growth plan to continue growing significantly over the coming years.
HF Sinclair in Salt Lake City, UT are currently looking for a passionate and creative Brand & Strategy Manager brand builder with big ideas. This is a highly
Strategic
role that will focus on growing the value of the Sinclair brand through new creative ways and programs. This person will own and lead our relationships with our agency of record and insights agencies to
Create new and exciting brand campaigns
that will attract new consumers and retain existing ones, in addition to enhancing our Distributor Value Proposition. Job Duties
Develop an Actionable Insights Strategy & Program Develop a new Brand Strategy & Positioning Lead the organization through annual brand planning Develop Brand Campaigns and ATL & BTL advertising & marketing creative assets Assess, recommend and manage Corporate Brand Sponsorships Transition Branded Merchandise Program from an in-house program to a 3rd-party managed program Assess, recommend, manage and create a new strategy for Brand Licensing Agreements Manage External & Internal Brand Communications Special assignments or tasks assigned to the employee by their supervisor, as determined from time to time in their sole and complete discretion. Experience
7+ years of professional marketing experience Managing and growing a Fortune 500 brand or a new innovative brand Performing consumer and customer segmentation and persona building Creating clear, effective and detailed agency briefs to ensure efficient execution End-to-end experience managing creative production execution with agencies Delivering sophisticated projects by collaborating with and delivering through others Managing medium to large marketing agency relationships Creating new strategies and implementing them to deliver results Managing sponsorships and extracting maximum value from them Engaging and collaborating with franchisees/distributors Creating effective and engaging brand communications to consumers, customers and internal stakeholders Bachelor’s Degree in Marketing or a similar business related field Required Skills
Presentation to groups of all sizes Strong organizational skills & project management Creative Copywriting Collaborating with team, cross-functional team and customers Preferred Skills: Experience working with Agile methodology and ways of working Potentially 1 direct report Associate Brand Manager or a dotted line Marketing Implementer to support with certain job duties and responsibilities. Work Conditions
Hybrid – In general, work from home on Mondays and Fridays, work from Salt Lake City office Tuesdays, Wednesdays and Thursdays. On occasion there will be a business need to come to the office on a Monday or a Friday. Certain events, sponsorships and trade shows may require to work on a weekend. Travel – 10-25% by land and air required. Subject to all weather and varying road conditions. At HF Sinclair, we are united through our One HF Sinclair Culture, which is underpinned by our five core values of Safety, Integrity, Teamwork, Ownership and Inclusion. About HF Sinclair Corporation
HF Sinclair Corporation, headquartered in Dallas, Texas, is an independent energy company that produces and markets high-value light products such as gasoline, diesel fuel, jet fuel, renewable diesel and other specialty products. Equal Opportunity Employer
HF Sinclair Corporation is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, veteran status or any other prohibited ground of discrimination.
#J-18808-Ljbffr
Strategic
role that will focus on growing the value of the Sinclair brand through new creative ways and programs. This person will own and lead our relationships with our agency of record and insights agencies to
Create new and exciting brand campaigns
that will attract new consumers and retain existing ones, in addition to enhancing our Distributor Value Proposition. Job Duties
Develop an Actionable Insights Strategy & Program Develop a new Brand Strategy & Positioning Lead the organization through annual brand planning Develop Brand Campaigns and ATL & BTL advertising & marketing creative assets Assess, recommend and manage Corporate Brand Sponsorships Transition Branded Merchandise Program from an in-house program to a 3rd-party managed program Assess, recommend, manage and create a new strategy for Brand Licensing Agreements Manage External & Internal Brand Communications Special assignments or tasks assigned to the employee by their supervisor, as determined from time to time in their sole and complete discretion. Experience
7+ years of professional marketing experience Managing and growing a Fortune 500 brand or a new innovative brand Performing consumer and customer segmentation and persona building Creating clear, effective and detailed agency briefs to ensure efficient execution End-to-end experience managing creative production execution with agencies Delivering sophisticated projects by collaborating with and delivering through others Managing medium to large marketing agency relationships Creating new strategies and implementing them to deliver results Managing sponsorships and extracting maximum value from them Engaging and collaborating with franchisees/distributors Creating effective and engaging brand communications to consumers, customers and internal stakeholders Bachelor’s Degree in Marketing or a similar business related field Required Skills
Presentation to groups of all sizes Strong organizational skills & project management Creative Copywriting Collaborating with team, cross-functional team and customers Preferred Skills: Experience working with Agile methodology and ways of working Potentially 1 direct report Associate Brand Manager or a dotted line Marketing Implementer to support with certain job duties and responsibilities. Work Conditions
Hybrid – In general, work from home on Mondays and Fridays, work from Salt Lake City office Tuesdays, Wednesdays and Thursdays. On occasion there will be a business need to come to the office on a Monday or a Friday. Certain events, sponsorships and trade shows may require to work on a weekend. Travel – 10-25% by land and air required. Subject to all weather and varying road conditions. At HF Sinclair, we are united through our One HF Sinclair Culture, which is underpinned by our five core values of Safety, Integrity, Teamwork, Ownership and Inclusion. About HF Sinclair Corporation
HF Sinclair Corporation, headquartered in Dallas, Texas, is an independent energy company that produces and markets high-value light products such as gasoline, diesel fuel, jet fuel, renewable diesel and other specialty products. Equal Opportunity Employer
HF Sinclair Corporation is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, veteran status or any other prohibited ground of discrimination.
#J-18808-Ljbffr