Product Manager Job at Genera in Vonore

Product Manager

Summary Description

The Product Manager is responsible for developing Genera’s product marketing efforts including defining product lines, defining product offering, managing new product introductions, setting new product base pricing, support product marketing programs, organizing effective go to market strategies, benchmarking competitive offering and positioning, and organizing internal functions to ensure timely capacity and fulfillment via product management. The Product Manager leads Genera’s efforts to create Genera’s industry leading product portfolio.

The role requires a curiosity toward identifying and delivering on customer needs while helping steward the business toward desirable outcomes for growth and profitability.

Key tasks include:

• Owning the product portfolio including development, prioritization, target setting and product performance metrics
• Setting finished product specifications in collaboration with customers and internal stakeholders
• Setting initial base pricing for new products
• Creating go to market plans to ensure successful market entry and market capture
• Developing capacity allocation plans to ensure timely support of customer needs
• Lead team to establish consistent competitive bench marking for performance and pricing to ensure Genera stays ahead of competitive pressures
• Set priorities for the new product development efforts collaborating with R&D, sales, supply chain and operations

Success in the role will require a passion for sustainability, decarbonization and the role of packaging in helping customers to reduce their carbon footprint while delighting consumers.

Responsibilities and Duties

Product Management Activities:

• Manages Genera’s product roadmap including new product targets, introductions, and key metrics
• Setting base pricing for new products
• Managing workflow for new product development design, prototyping and commercialization
• Setting and managing finished good specifications in close collaboration with customers and internal stakeholders
• Assess market demand to identify product opportunities to pursue
• Understand customer requirements and how to translate that to deliverable product attributes with engineering/operations
• Represent the voice of the customer to internal stakeholders
• Be the recognized expert in the business on the product, market, relevant technology and the competition
• Deliver regular volume, revenue, profit forecasts and product level P&Ls
• Promote the product to the sales teams through sales training sessions and materials
• Monitor current products, report and improve product performance as new information and technologies are discovered
• Develop product positioning and messaging in respect to company’s core mission statement
• Keep ahead of industry’s developments and apply best practices to areas of improvement

Skills

• Great listening skills, with the ability to discover and understand customer needs and how to best position Genera’s packaging solutions
• Flexibility operating in an evolving environment and the ability to navigate through ambiguity
• Strong technical skills and knowledge of molded fiber product technologies and key price and cost drivers
• Strong communication skills with the ability to form collaborative relationships with customers and stakeholders
• Strong presentation skills in-person and virtually
• Strong written communication skills including MS office products with ability to create and adapt spreadsheets, word documents, PowerPoint presentations
• Familiarity with using ERP’s, CRM and various business tools

Qualifications

The minimum requirements for education and experience are listed below. Consideration will be given to individuals with an equivalent combination of education and experience.

• College degree: Engineering, Business, Marketing, other science-based or business-based degree
• Strong track record creating and delivering value for customers
• Product management experience in a B2B environment
• Experience managing complex & technical customer challenges
• Formal training in product management and related systems and metrics
• Ideally experience in packaging industry from a manufacturing company

Location

Travel Requirements

Physical Requirements

• Prolonged periods of sitting at a desk and working on a computer.
• Must be able to lift up to 15 pounds at times.
• Must be able to access all areas of the facility and customer locations with or without reasonable accommodation.
• Travel is required.

Salary

Disclaimer

The above statements are intended to describe the general nature and level of work being performed by people assigned to this classification. They are not to be construed as an exhaustive list of all responsibilities, duties, and skills required of personnel so classified. All personnel may be required to perform duties outside of their normal responsibilities from time to time, as needed.