Senior Director Product

Senior Director Product

Bloom Nutrition

IG @Bloomsupps @Marillewellyn

TikTok @Bloomnu

Bloomnu.com

About Bloom:

Founded by wellness influencer and entrepreneur Mari Llewellyn, Bloom Nutrition is one of the fastest growing wellness brands in the US. Our mission is to help people bloom into their best selves through nutritious and delicious wellness solutions.

Recognized for our innovation and growth, we're proud recipients of several awards:

🏆 Forbes 30 under 30 (2023)

🏆 Target Partner of the Year (2023)

🏆 LinkedIn's Top Start-Ups (2023 & 2024)

🏆 EY Entrepreneurs of the Year (2024)

🏆 Inc. 5000 Company (2024)

🏆 NewBeauty 100 Wellness Awards (2024)

Job Overview:

The Senior Director Product will be responsible for spearheading product innovation and overseeing the new product development (NPD) process at Bloom Nutrition. This role will focus on driving the product innovation pipeline, collaborating with R&D and the NPD teams to ensure timely and successful product launches. The Senior Director Product will ensure that all new products complement the overall portfolio and align with Bloom’s brand and marketing strategy without overlapping responsibilities owned by the existing marketing and brand teams. This position will play a critical role in growing Bloom’s product offerings while maintaining synergy with marketing and brand objectives.

Key Responsibilities:

• Innovation Leadership: Lead the strategy for product innovation and oversee the creation of new products, ensuring they fit seamlessly into the existing portfolio while driving growth.
• New Product Development (NPD): Manage the end-to-end NPD process, working closely with the NPD manager and R&D team to deliver new products that meet consumer needs and market opportunities.
• Product Marketing Collaboration: Partner with the product marketing team to ensure alignment on go-to-market strategies, ensuring product launches complement brand campaigns without duplication of efforts from the marketing and brand teams.
• Portfolio Alignment: Ensure all new products complement and enhance the overall portfolio, providing a balance between innovation and brand consistency.
• Cross-functional Collaboration: Collaborate closely with the growth, sales, marketing, and brand teams to ensure product launches are integrated smoothly into marketing strategies while maintaining distinct ownership of the product development process.
• R&D and Formulation: Oversee R&D efforts to ensure the creation of innovative, high-quality product formulations that resonate with target consumers.
• Commercial Accountability: Collaborate with the marketing and finance teams to ensure that product development aligns with commercial targets and supports company growth objectives.

Key Deliverables:

• Develop a robust product innovation pipeline that drives category growth and complements the brand and marketing strategy.
• Launch new products on time and within budget, ensuring cross-functional alignment across teams without overlapping brand and marketing ownership.
• Lead the successful introduction of new products that resonate with target consumers and enhance Bloom’s market positioning.
• Ensure all product initiatives align with market trends, consumer preferences, and financial performance goals.

Skills & Qualifications:

• 8+ years of experience in product management, with a focus on new product development and innovation, preferably in wellness, nutrition, or consumer packaged goods (CPG).
• Strong ability to lead product innovation efforts while ensuring alignment with marketing and brand teams.
• Proven experience managing the entire NPD process, from ideation through to commercialization.
• Expertise in R&D collaboration to create innovative and effective product formulations.
• Strong leadership and cross-functional collaboration skills to ensure synergy between product, marketing, and brand teams.
• Financial acumen with experience managing product P&Ls and driving profitability.
• Passion for wellness, nutrition, and creating products that inspire healthier living.

Benefits:

• Fun and inclusive work environment with a super collaborative team
• Access to Company Insurance (Health, Dental, Vision)
• Company-wide events
• 401(k) plan that the company matches because your future should bloom as well
• Generous PTO because work-life balance is important
• A brand new company laptop
• Access to all the Bloom supplements and swag so you can bloom into your best self!