Deploy Alloy
Communications Specialist
Deploy Alloy, Birmingham, Alabama, United States, 35275
About the job Communications Specialist
Position Overview & Responsibilities
Our partner company, the Intermark Group, the nation's top psychology-driven marketing agency, has an immediate opening for a leader in our Communications and Content Amplification area, specifically focused on developing strategies, content, and data-driven marketing campaigns.
We are seeking a skilled and highly motivated individual to break new ground in how we develop + amplify client and agency messages using Social Media, PR and Influencer Marketing disciplines. The ideal candidate is passionate about social media trends, platforms, and strategies, and must demonstrate a strong, proactive consultative approach to help lead and counsel clients and prospects.
Develop and/or oversee campaign development and execution, including strategy, creative ideation, and influencer marketing tactics with a focus on increasing brand awareness and traffic across various platforms, including Instagram, Facebook, X (Twitter), and others Foster and maintain professional, productive client relationships Identify solutions and work with teams and independently to drive client success and grow relationships Serve as an expert in fully integrated PR, Media Relations, and Social Media amplification programs while helping to develop communications plans Manage social media accounts, including monitoring trends and conversations Analyze program performance data to make informed decisions about future strategies Serve as a lead in social listening efforts/monitoring of online conversations Monitor news coverage and social media sentiments and provide reports + guidance to clients as needed Conduct industry research as needed to develop campaigns that reach client goals. Stay informed on trends, platform updates, and best practices in communications disciplines to drive innovation and growth Cultivate a culture of support, growth, and partnership among team members (in PR and Social Media disciplines) Serve as an ambassador of Intermark Group's capabilities as it relates to organic and new business opportunities Help to develop and recommend strategies for the Intermark Group brand and sub-brands Qualifications
Bachelor's degree in marketing, communications, or related field with 4+ years of proven experience driving and executing innovative communications strategies and tactics (Social media, PR, owned media) Passion for client service and an ability to juggle multiple projects and changing priorities Ability to execute and measure multifaceted campaigns and day-to-day communications initiatives Experience leading and/or project-managing digital campaigns across social channels such as Facebook, Twitter, Instagram, and LinkedIn Ability to interpret and advise on data and metrics Creative thinker with the ability to generate innovative ideas and content Experience with social media management tools and publishing platforms, including a strong understanding of social media platforms, algorithms, and trends Excellent verbal, written, presentation, and problem-solving skills Ability to be flexible and precise under aggressive deadlines. Must be both a big-picture strategist and have a "do-er" mentality Critical thinker who is constantly looking for ways to evolve the capabilities of the agency
Position Overview & Responsibilities
Our partner company, the Intermark Group, the nation's top psychology-driven marketing agency, has an immediate opening for a leader in our Communications and Content Amplification area, specifically focused on developing strategies, content, and data-driven marketing campaigns.
We are seeking a skilled and highly motivated individual to break new ground in how we develop + amplify client and agency messages using Social Media, PR and Influencer Marketing disciplines. The ideal candidate is passionate about social media trends, platforms, and strategies, and must demonstrate a strong, proactive consultative approach to help lead and counsel clients and prospects.
Develop and/or oversee campaign development and execution, including strategy, creative ideation, and influencer marketing tactics with a focus on increasing brand awareness and traffic across various platforms, including Instagram, Facebook, X (Twitter), and others Foster and maintain professional, productive client relationships Identify solutions and work with teams and independently to drive client success and grow relationships Serve as an expert in fully integrated PR, Media Relations, and Social Media amplification programs while helping to develop communications plans Manage social media accounts, including monitoring trends and conversations Analyze program performance data to make informed decisions about future strategies Serve as a lead in social listening efforts/monitoring of online conversations Monitor news coverage and social media sentiments and provide reports + guidance to clients as needed Conduct industry research as needed to develop campaigns that reach client goals. Stay informed on trends, platform updates, and best practices in communications disciplines to drive innovation and growth Cultivate a culture of support, growth, and partnership among team members (in PR and Social Media disciplines) Serve as an ambassador of Intermark Group's capabilities as it relates to organic and new business opportunities Help to develop and recommend strategies for the Intermark Group brand and sub-brands Qualifications
Bachelor's degree in marketing, communications, or related field with 4+ years of proven experience driving and executing innovative communications strategies and tactics (Social media, PR, owned media) Passion for client service and an ability to juggle multiple projects and changing priorities Ability to execute and measure multifaceted campaigns and day-to-day communications initiatives Experience leading and/or project-managing digital campaigns across social channels such as Facebook, Twitter, Instagram, and LinkedIn Ability to interpret and advise on data and metrics Creative thinker with the ability to generate innovative ideas and content Experience with social media management tools and publishing platforms, including a strong understanding of social media platforms, algorithms, and trends Excellent verbal, written, presentation, and problem-solving skills Ability to be flexible and precise under aggressive deadlines. Must be both a big-picture strategist and have a "do-er" mentality Critical thinker who is constantly looking for ways to evolve the capabilities of the agency