Digital Strategy Manager

Job Description

ESSENTIAL DUTIES AND RESPONSIBILITIES:

The requirements listed below are representative of the knowledge, skill, and/or ability required to perform this job successfully. Upon request, reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

• Provide outstanding customer service to guests and all other employees by exceeding our mission statement.
• Lead by example and carry out our Five Star Experience to Guests and all Team Members by fulfilling our Mission Statement, Service Promise and following department service standards. This entails consistency performing our service expectations of: Welcoming, Proactive, Seamless, Personalized and Valued.
• Continually coach and support Team Members to ensure they have the skills, tools and resources to successfully complete their jobs, including the delivering of the Five Star Experience expectations.
• Develop and manage digital advertising plans to meet the organization's objectives across all digital channels and enterprises.
• Work with clients to understand their business and translate into a results-oriented advertising plan that is optimized and analyzed for maximum effectiveness.
• Maximize all digital channels across enterprises to create a competitive advantage, drive revenue and brand awareness.
• Define, develop and manage digital driven advertising for all Tribal enterprises to meet specific business objectives.
• Establish digital forward strategy and oversee implementation with internal and external partners.
• Analyze defined KPIs for optimization, report business results, and develop digital strategy recommendations.
• Define new business opportunities and supporting capabilities needed to create a competitive advantage.
• Leverage the Tribe's multi-channel digital universe to gain competitive advantage.
• Conduct website optimization tasks and oversee keyword optimization.
• Deep interest in digital and emerging technology to solve digital problems and drive outcomes via best-in-class tools (eCommerce, AI, automation, process improvements, etc.).
• Manage ambiguity by being flexible and providing clarity for internal and external partners and clients.
• Maintain in-depth knowledge of products, solutions, competition, customer, industry trends and digital trends.
• Conduct research and report on new markets, trends and opportunities to fit business objectives.
• Excellent written and verbal communication skills, including being able to synthesize data, develop recommendations and communicate them in layman terms for stakeholders.
• Responsible for creating landing pages and implementing keyword optimization plans.
• Ability to define areas of potential value through user, market, and industry research
• Effective relationship builder with the ability to partner cross-functionally and work effectively with various levels of the organization
• Comfort with ambiguity and an ability to learn quickly and thrive in a dynamic environment.
• Maintain excellent communications with all Directors and Supervisors.
• Implements approved departmental policies and procedures.
• Ensure the budget for the department is monitored and adhered to by implementing effective processes and procedures.
• Prepare necessary data for the budget in area of responsibility.
• Keep abreast of competitive changes including industry trends and local competitive set.
• Develop, maintain and nurture a positive work environment.
• Responsible for maintaining a disciplined environment and implement practices that promote safety, quality and productivity.
• Help coordinate and supervise training, assignments and development of subordinates.
• Ensure compliance with all Minimum Internal Control Standards (MICS) as well as all Tribal Internal Control Standards (TICS).
• Present a positive image of the Tribal organization to its guests and vendors and to assist them as required.
• Must follow all safety policies and procedures and attend all scheduled safety meetings and training as a condition of employment.
• Able to make difficult decision in a fair and honest manner.
• Strong verbal and written communication skills.
• Perform any other duties that may be assigned from time to time.

SUPERVISORY RESPONSIBILITIES:

Manage directly and indirectly all employees of the digital team in the Advertising Department. Adhere to the Tribal organization's policies, procedures and applicable laws.

Responsible for the overall direction, coordination, and evaluation of this unit.

Carry out supervisory responsibilities which include but are not limited to: interviewing and training employees; planning, assigning, and directing work; appraising performance; rewarding and disciplining employees; addressing complaints and resolving problems.

EDUCATION AND EXPERIENCE (MUST BE DOCUMENTED):

• Bachelor's degree with five (5) years' experience in Digital Strategy and Implementation.
• Experience with Google Suite Products.
• Experience with Social Media and Digital Advertising Analytics.
• Five (5) years (or equivalent) Supervisory/Management experience.
• Experience in building compelling, and analytical stories using tools like PowerPoint, Excel, Word.

CERTIFICATION, LICENSES AND ANY ADDITIONAL REQUIREMENTS:

• Must pass periodic random drug screens.
• Must be able to pass background suitability investigation.
• Must obtain a Tribal Gaming License.
• Must obtain all other applicable certifications and licenses.
• Must provide proof of eligibility to work in the United States within 72 hours of employment.

PHYSICAL DEMANDS:

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Upon request, reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

While performing the duties of this Job, the employee is regularly required to talk and hear. The employee is frequently required to stand; walk and sit. The employee is occasionally required to use upper extremities, including but not limited to, hands and fingers to handle, or feel; reach with hands and arms. They may be occasionally required to climb or balance, stoop, bend, push, pull, twist, kneel, crouch, or crawl. The employee must occasionally lift up to 25 pounds and/or push, pull up to 50 pounds. The employee is occasionally required use repetitive movements to complete tasks. Specific vision abilities required by this job include close vision, distance vision, color vision, peripheral vision, depth perception and ability to adjust focus. Employee may be occasionally required to work in low light conditions, and may be exposed to loud noise for extended periods.

WORK ENVIRONMENT:

The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job.

• Multiple locations.
• Some enterprises are open 24 hours per day, 7 days per week; therefore, you must be flexible to work any and all hours.
• Must be available for emergency calls 24/7.
• Must be available to work weekend and holidays.
• Some enterprises are gaming facilities.
• Some enterprises are not a smoke-free environment.
• Surveillance cameras and audio equipment monitor the premises recording activity throughout most of the facilities on 24 hours per day, 7 days per week basis.

INDIAN PREFERENCE ACT:

The Twenty-Nine Palms Band of Mission Indians has a resolution on file with Human Resources to ensure that Indian Preference will be adhered to in the following order in accordance with IPA:

1. Tribal Members

2. Other Native Americans

3. All other ethnic groups

About Us

Spotlight 29 Casino

Since 1995, Spotlight 29 Casino has been the place where the Coachella Valley comes to play. In fact, we were all about Coachella before Coachella Fest was even a thing.

Located just south of Interstate 10 at Dillon Road, Spotlight 29 boasts 1,600 of the hottest, most in-demand slots, world-class table games and blackjack, plus a variety of delicious dining options sure to satisfy any palate. And we're always finding innovative ways to enhance our guest's experience.

Spotlight 29 is also home to the spectacular, 2,200 seat Spotlight Showroom, which has featured such headliners as Bruno Mars, Mark Anthony, Pitbull, Dave Chapelle, Joe Walsh, Marlon Wayans, Montgomery Gentry, Paquita la del Barrio and more.

Spotlight 29 Casino is a venture of the Twenty-Nine Palms Band of Mission Indians. We are committed to providing a positive guest experiences with unrivaled amenities and unparalleled customer service.

Tribal History Information
The origins of the 29 Palms Band of Mission Indians can be traced back to the Chemeheuvi, a peaceful and nomadic tribe whose territory once covered large expanses of Utah, Arizona and Southern Nevada. In 1867, a group of Chemeheuvi migrated west to the Oasis of modern day Twentynine Palms. The Twenty-Nine Palms Band of Mission Indians are their descendants.

As children of the Wolf, the Band has always drawn upon his strength and intelligence, as well as the wit and survival skills of the coyote, to endure and sustain themselves.

Today the Band's reservation lands are located near the town of Twentynine Palms, at the intersection of 1-10 and Highway 86, and includes sites of the Spotlight 29 Casino and Tortoise Rock Casino whose proceeds help provide housing, education, and financial security for future generations.