Universal Music Group
Manager, Owned & Operated
Universal Music Group, Santa Monica, CA
We are UMG, the Universal Music Group. We are the world's leading music company. In everything we do, we are committed to artistry, innovation and entrepreneurship. We own and operate a broad array of businesses engaged in recorded music, music publishing, merchandising, and audiovisual content in more than 60 countries. We identify and develop recording artists and songwriters, and we produce, distribute and promote the most critically acclaimed and commercially successful music to delight and entertain fans around the world.
The Manager, Owned & Operated will be responsible for building and managing the day to day operations across IGA's portfolio of digital brands. From branding and strategy to growth and monetization, this role will oversee the creation of new platforms, managing their development from concept to execution. The focus will be on growing follower bases, driving engagement, and developing sustainable revenue opportunities. This role works closely with the Director, Owned & Operated, and the digital marketing team to ensure the success of each platform.
How You'll CREATE:
• Brand Creation & Strategy: Develop and launch non-artist-specific digital brands for Interscope, identifying target audiences and crafting platform-specific strategies to engage them.
• Platform Management: Manage daily operations across each owned platform (Instagram, TikTok, Twitter/X), including content scheduling, posting, and optimizing for growth and engagement.
• Content Development: Collaborate with content creators and designers to produce culturally relevant, shareable content that resonates with each brand's target audience.
• Audience Growth: Implement strategies to grow follower bases and increase engagement through organic content, influencer partnerships, and paid campaigns as needed.
• Monetization & Revenue Growth: Identify and develop revenue-generating opportunities, including advertising, sponsorships, affiliate marketing, and branded content.
• Analytics & Optimization: Track key performance metrics (follower growth, engagement rates, monetization) and use data-driven insights to continuously refine strategies and maximize platform success.
• Cross-Platform Coordination: Work with the Director and broader marketing team to ensure all owned platforms align with Interscope's overall digital strategy while maintaining unique brand identities.
• Experimentation & Innovation: Test new content ideas, formats, and strategies to keep each brand fresh and aligned with current social trends and platform updates.
• Competitive Landscape Monitoring: Stay informed on industry trends, competitors, and audience behavior to ensure our brands remain competitive and innovative.
Bring Your VIBE:
• Bachelor's degree in Marketing, Digital Media, Business, or a related field.
• Proven experience in building and managing successful, culturally relevant social
media brands with significant engagement and growth.
• Deep understanding of social media trends, platform algorithms, and best
practices for optimizing performance on platforms like Instagram, TikTok, and
Twitter/X.
• Excellent analytical skills with the ability to use data to drive decisions and
optimize content and strategies.
• Experience with digital monetization models, including ads, sponsorships, affiliate
marketing, and branded content.
• Strong project management and leadership skills, with the ability to juggle
multiple brands and priorities.
• A creative thinker who thrives in fast-paced, innovative environments.
• Passion for digital culture and an understanding of niche audience engagement
within music or related industries.
Perks Playlist:
Check out our full overview of benefits on the Perks Playlist page of the career site.
Disclaimer: This job description only provides an overview of job responsibilities that are subject to change.
Universal Music Group is an Equal Opportunity Employer
We are an E-Verify employer in Alabama, Arizona, Georgia, Mississippi, North Carolina, South Carolina, Tennessee, and Utah.
For more information, please click on the following links.
E-Verify Participation Poster: English / Spanish
E-Verify Right to Work Poster: English | Spanish
Job Category:
Marketing, Streaming & Digital Media
Salary Range:
$66,560 - $121,917
The actual base salary offered depends on a variety of factors, which may include, as applicable, the qualifications of the individual applicant for the position, years of relevant experience, specific and unique skills, level of education attained, certifications or other professional licenses held, and the location in which the applicant lives and/or from which they will be performing the job. All candidates are encouraged to apply.
The Manager, Owned & Operated will be responsible for building and managing the day to day operations across IGA's portfolio of digital brands. From branding and strategy to growth and monetization, this role will oversee the creation of new platforms, managing their development from concept to execution. The focus will be on growing follower bases, driving engagement, and developing sustainable revenue opportunities. This role works closely with the Director, Owned & Operated, and the digital marketing team to ensure the success of each platform.
How You'll CREATE:
• Brand Creation & Strategy: Develop and launch non-artist-specific digital brands for Interscope, identifying target audiences and crafting platform-specific strategies to engage them.
• Platform Management: Manage daily operations across each owned platform (Instagram, TikTok, Twitter/X), including content scheduling, posting, and optimizing for growth and engagement.
• Content Development: Collaborate with content creators and designers to produce culturally relevant, shareable content that resonates with each brand's target audience.
• Audience Growth: Implement strategies to grow follower bases and increase engagement through organic content, influencer partnerships, and paid campaigns as needed.
• Monetization & Revenue Growth: Identify and develop revenue-generating opportunities, including advertising, sponsorships, affiliate marketing, and branded content.
• Analytics & Optimization: Track key performance metrics (follower growth, engagement rates, monetization) and use data-driven insights to continuously refine strategies and maximize platform success.
• Cross-Platform Coordination: Work with the Director and broader marketing team to ensure all owned platforms align with Interscope's overall digital strategy while maintaining unique brand identities.
• Experimentation & Innovation: Test new content ideas, formats, and strategies to keep each brand fresh and aligned with current social trends and platform updates.
• Competitive Landscape Monitoring: Stay informed on industry trends, competitors, and audience behavior to ensure our brands remain competitive and innovative.
Bring Your VIBE:
• Bachelor's degree in Marketing, Digital Media, Business, or a related field.
• Proven experience in building and managing successful, culturally relevant social
media brands with significant engagement and growth.
• Deep understanding of social media trends, platform algorithms, and best
practices for optimizing performance on platforms like Instagram, TikTok, and
Twitter/X.
• Excellent analytical skills with the ability to use data to drive decisions and
optimize content and strategies.
• Experience with digital monetization models, including ads, sponsorships, affiliate
marketing, and branded content.
• Strong project management and leadership skills, with the ability to juggle
multiple brands and priorities.
• A creative thinker who thrives in fast-paced, innovative environments.
• Passion for digital culture and an understanding of niche audience engagement
within music or related industries.
Perks Playlist:
- Be part of an entrepreneurial, global organization that values authenticity, drive, creativity, relationships, and a competitive spirit
- Comprehensive medical, dental, vision, and FSA options, as well as:
- 100% coverage for out-patient mental health services
- Wellbeing reimbursements for fitness classes, spa treatments, meal services, travel, and so much more (up to $720/year)
- A lifetime fertility support allowance of $30,000 to plan participants
- Student Loan Repayment Assistance and Tuition Reimbursement
- 100% immediately vested 401(k) match on the first 5% of your contribution on eligible compensation
- Variety of ways to prioritize much-needed time away from work including:
- Flexible Paid Time Off (PTO) for exempt employees
- 3-weeks PTO for non-exempt employees
- 2-weeks paid Winter Break
- 10 Company Holidays (including Juneteenth and Wellbeing Day)
- Summer Fridays (between Memorial Day and Labor Day)
- Generous paid parental leave for every type of parent
Check out our full overview of benefits on the Perks Playlist page of the career site.
Disclaimer: This job description only provides an overview of job responsibilities that are subject to change.
Universal Music Group is an Equal Opportunity Employer
We are an E-Verify employer in Alabama, Arizona, Georgia, Mississippi, North Carolina, South Carolina, Tennessee, and Utah.
For more information, please click on the following links.
E-Verify Participation Poster: English / Spanish
E-Verify Right to Work Poster: English | Spanish
Job Category:
Marketing, Streaming & Digital Media
Salary Range:
$66,560 - $121,917
The actual base salary offered depends on a variety of factors, which may include, as applicable, the qualifications of the individual applicant for the position, years of relevant experience, specific and unique skills, level of education attained, certifications or other professional licenses held, and the location in which the applicant lives and/or from which they will be performing the job. All candidates are encouraged to apply.