Marketing Manager

Company: [Your Company Name]

Location: [City, State]

Salary: $75,000 - $90,000 per year

Job Type: Full-time

About Us:

[Your Company Name] is a small but dynamic trenching company serving the local community with top-notch trenching services. We pride ourselves on our commitment to quality, customer satisfaction, and community involvement. We are seeking a talented and driven Marketing Manager to join our team and help us expand our reach through effective digital marketing, event coordination, and social media strategies.

Job Description:

The Marketing Manager will be responsible for developing and executing marketing strategies to increase brand awareness, generate leads, and drive business growth. This role requires a creative and analytical thinker with experience in digital marketing, event planning, and social media management.

Key Responsibilities:

• Digital Marketing:
  
  • Develop and implement comprehensive digital marketing strategies, including SEO, SEM, email marketing, and online advertising campaigns.
  • Analyze and report on the performance of digital marketing campaigns, using data to optimize and improve results.
  • Manage the company website, ensuring content is up-to-date, engaging, and optimized for search engines.
• Event Coordination:
  
  • Plan, organize, and execute local events, trade shows, and community engagement activities to promote the company's services.
  • Coordinate with vendors, partners, and internal teams to ensure successful event execution.
  • Monitor event budgets and timelines, ensuring events are delivered within scope and budget.
• Social Media Marketing:
  
  • Develop and manage the company's social media presence across various platforms, including Facebook, Twitter, LinkedIn, and Instagram.
  • Create and curate engaging content that aligns with the company's brand and marketing goals.
  • Monitor social media trends, respond to customer inquiries, and engage with the online community.
• Content Creation:
  
  • Write and design marketing materials such as blog posts, newsletters, brochures, and promotional videos.
  • Collaborate with graphic designers, photographers, and videographers to produce high-quality marketing content.
• Brand Management:
  
  • Ensure consistent branding across all marketing channels and materials.
  • Conduct market research to stay informed about industry trends and competitor activities.
  • Develop and maintain relationships with local media and influencers to enhance brand visibility.

Qualifications:

• Bachelor's degree in Marketing, Business, Communications, or a related field.
• 3+ years of experience in marketing, with a focus on digital marketing, event planning, and social media management.
• Strong understanding of SEO, SEM, email marketing, and online advertising.
• Proficiency in using marketing tools and platforms such as Google Analytics, Google Ads, social media management tools, and email marketing software.
• Excellent written and verbal communication skills.
• Creative thinker with the ability to develop innovative marketing strategies.
• Strong organizational and project management skills, with the ability to manage multiple projects simultaneously.
• Experience in the construction or trenching industry is a plus but not required.

Benefits:

• Competitive salary ranging from $75,000 to $90,000 per year.
• Health, dental, and vision insurance.
• Paid time off and holidays.
• Opportunities for professional development and career growth.
• A supportive and collaborative work environment.

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