Ecommerce Data Analyst

Overview: Revision Skincare is seeking a detail-oriented and analytical eCommerce Data Analyst to join our team. As an integral member of our eCommerce department, you will be responsible for analyzing data from our direct-to-consumer website and Amazon platform to provide valuable insights and drive strategic decision-making. The ideal candidate will have a strong background in data analysis, a deep understanding of eCommerce metrics, and experience working with analytics platforms such as Shopify, Amazon Vendor Central, Polar Analytics and Jungle Scout. This position is hybrid, with an onsite requirement a few days per week.

Key Responsibilities:

1. Data Analysis:

• Analyze eCommerce data from multiple sources, including website traffic, sales performance, customer behavior, and product trends.
• Utilize data analysis tools and techniques to identify patterns, trends, and opportunities for optimization.
• Develop dashboards and reports to visualize key eCommerce metrics and provide actionable insights to stakeholders.
• Conduct ad-hoc analysis to address specific business questions or challenges related to eCommerce performance.

1. Performance Monitoring:

• Monitor the performance of our direct-to-consumer website and Amazon platform, tracking key metrics such as traffic, conversion rates, new customer acquisition, average order value, promotional activity impact, and customer acquisition cost.
• Identify areas of improvement and potential bottlenecks in the eCommerce funnel, such as checkout abandonment or product page bounce rates.
• Work closely with cross-functional teams, including marketing, sales, and product development, to understand business objectives and align data analysis efforts accordingly.

1. Strategic Planning:

• Collaborate with the eCommerce team to develop data-driven strategies and initiatives to drive sales, increase customer engagement, and improve overall eCommerce performance.
• Conduct competitive analysis to benchmark Revision Skincare's performance against industry peers and identify areas of competitive advantage.
• Provide recommendations for pricing strategies, promotional campaigns, product assortment, and merchandising based on data insights and market trends.
• Analyze sales and performance metrics on Amazon Vendor Central, including sales velocity, conversion rate, and customer reviews.
• Identify opportunities to optimize product listings, pricing strategies, and advertising campaigns to improve visibility and sales performance on the Amazon marketplace.
• Monitor competitor activity on Amazon and leverage data insights to enhance Revision Skincare's positioning and competitiveness.

Qualifications:

• Bachelor's degree in Business, Economics, Statistics, or related field.
• Minimum of 3 years of analytics experience with at least 1 year focused on eCommerce data analysis, preferably within the beauty or skincare industry.
• Proficiency in data analysis tools and software, such as Excel, Google Analytics, Polar Analytics, Jungle Scout, or similar platforms.
• Experience working with eCommerce platforms, including Shopify and Amazon Vendor Central.
• Strong analytical skills, with the ability to translate complex data into actionable insights and recommendations.
• Excellent attention to detail and the ability to manage multiple projects simultaneously.
• Effective communication and collaboration skills, with the ability to present findings and recommendations to stakeholders at all levels.