Digital Marketing Manager

Job Title: Digital Marketing Manager

Department: Marketing Operations

Reports to: Director of Web and Content

FLSA Classification: Exempt (Salary)

Job Summary:

The Digital Marketing Manager, reporting to the Director of Web and Content in the Marketing department, is primarily responsible for executing comprehensive digital strategies to enhance VISIT DENVER's brand presence, drive engagement, and generate leads. This role focuses on maximizing performance across digital platforms, including VISIT DENVER's websites, email, and content marketing channels. Key responsibilities include implementing website updates, managing email marketing campaigns, supporting SEO and SEM efforts, and guiding copy development, user experience, and content design to create cohesive, engaging digital experiences. The Digital Marketing Manager will evaluate and integrate emerging technologies and optimizations across VISIT DENVER's digital ecosystem-including VISITDENVER.com and specialized program sites (e.g., Denver Arts Week, Denver Restaurant Week, and Mile High Holidays), AI chatbots, and other digital channels-to enhance engagement and streamline user interactions while supporting integrated brand experiences.

Supervisory Responsibilities:

• This position has no supervisory responsibilities.

Duties/Responsibilities:

• Support VISIT DENVER'S vision, mission, and values by exhibiting the following behaviors: excellence and competence, collaboration, innovation, respect, personalization, commitment to community, accountability, and ownership.
• Support VISIT DENVER's efforts related to Diversity, Equity, and Inclusion (DEI).
• Plan and implement web-based marketing strategies and campaigns through VISIT DENVER's websites for both leisure and trade audiences.
• Develop and execute email marketing strategies and campaigns targeted at both leisure and trade audiences.
• Coordinate with marketing team members to ensure active promotions and campaigns are accurately represented on the websites and in email communications.
• Manage day-to-day website updates and respond to ticketing system requests, utilizing VISIT DENVER's Content Management System (CMS) and Customer Relationship Management (CRM) software.
• Inform and execute the strategy, design, scheduling, and optimization of email as a primary marketing channel for communication, education, and lead generation.
• Act as a primary point of contact for digital technology partners to ensure the ongoing operations of the website and email programs, collaborating with the IT department as needed.
• Contribute to the development and execution of digital marketing initiatives, including developing functional specifications, consulting on schedules and budgets, vetting new technology platforms, and coordinating with various departments and vendors.
• Collaborate with the Director of Web and Content and Content Manager to assist in the strategy and execution of VISIT DENVER's search engine optimization (SEO) and search engine marketing (SEM) efforts aimed at increasing traffic from key search engines to our websites.
• Analyze and interpret data analytics to report on website performance and the success of specific initiatives, including advertising campaigns, email efforts, and social media posts.
• Drive the VISIT DENVER brand through its online presence, serving as the final design check for visual and written content across all websites and email campaigns.
• Stay informed about digital marketing trends and news to identify future growth strategies and opportunities.
• Deliver presentations on digital marketing topics to industry audiences as needed.

Other duties:

This job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change or be assigned at any time with or without notice.

Required Skills/Abilities:

• Strong understanding of creating effective user experiences and developing content funnels to drive engagement and conversions.
• Proficiency in using generative AI tools for content development to complement and enhance human-driven content creation, including content generation, optimization, and personalization for improved digital engagement and efficiency.
• Familiarity with web technologies, including HTML5 and CSS, is beneficial but not essential.
• Proficiency using content management systems (CMS) such as Simpleview, WordPress, Joomla!, and Drupal.
• Proficiency using analytics tools like Google Analytics, Google Tag Manager, and SEMRush to track performance and inform strategies. Clear understanding of data analysis and proven ability to analyze results and find solutions to complex problems.
• Solid grasp of content marketing principles and storytelling techniques to effectively engage audiences.
• Proficient technology application skills; Advanced MS Office (or Google Suite equivalent), email and web browsers.
• Demonstration of the following accountabilities: proactivity, reliability, communication, innovation, empowerment, independence, collaboration, problem-solving, resource & time management, and integrity in a fast-paced work environment.
• Strategic planning, financial and resource management, and administration. Ability to develop and accomplish short- and long-term goals, objectives, and plans.
• Must have strong interpersonal skills, professionalism, and good judgment, and be capable of communicating in a professional manner with a diverse range of individuals.
• Excellent command of the English language, oral and written.
• Demonstrated creative thinker who can see the "big picture" and how all departments within the company are connected and work together.

Education and Experience:

• A Bachelor's degree in Digital Marketing, Integrated Marketing and Communications, Tourism, Business Administration, Communications, or a related field is required. Relevant work experience in digital marketing, content management, or related areas is also essential for this role. Certifications in digital marketing tools and platforms will be considered a plus.
• Minimum of five (5) to seven (7) years of relevant work experience in digital marketing, content management, or related areas is required for this role. Certifications in digital marketing tools and platforms will be considered a plus; tourism, travel, and/or related industry experience a plus.

Physical Requirements:

• Must be able to remain in a stationary position, such as sitting or standing, for an extended period.
• Must be able to bend, stoop, and reach.
• Must be able to lift a minimum of 40 pounds on an occasional basis.

For information on VISIT DENVER, including more information on employee benefits and our company culture, visit our website at https://www.denver.org/.

All applicants will receive an acknowledgement that their application has been received immediately prior to the closing date. Those candidates selected for further consideration will be contacted by the Human Resources Department.

VISIT DENVER is an equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.