Reno Harley-Davidson - Assistant Sales Manager

Job Title: Assistant Sales Manager – Reno Harley-Davidson
Location: Reno, Nevada

Job Summary: The Assistant Sales Manager at Reno Harley-Davidson supports the Sales Manager in executing a sales strategy that drives growth and profitability. This role is integral to motivating and managing the sales team to maximize sales, deliver outstanding customer service, and meet or exceed dealership sales goals. The ideal candidate is passionate about the Harley-Davidson brand, thrives in a fast-paced environment, and is skilled at managing people, processes, and customer relationships.
Key Responsibilities:

1. Sales Management & Leadership:
   • Assist in managing daily operations of the sales department, ensuring goals and KPIs are consistently met.
   • Lead, coach, and develop a team of sales associates to achieve sales targets and improve their sales skills.
   • Act as a role model by demonstrating a high level of salesmanship and a customer-centric approach.
2. Customer Experience:
   • Ensure all customers receive an exceptional Harley-Davidson experience, promoting the dealership as the best place to buy motorcycles, parts, and accessories.
   • Oversee follow-up procedures to maintain a high level of customer engagement and satisfaction, fostering repeat business and referrals.
3. Sales Process Optimization:
   • Implement and uphold dealership sales processes and ensure team adherence to these processes.
   • Support the General Sales Manager in refining sales scripts, word tracks, and negotiation tactics to maximize closing rates.
   • Ensure that every lead is thoroughly worked, and every customer interaction is effectively managed for optimal conversion.
4. Inventory & Promotions:
   • Monitor inventory levels and collaborate with the inventory manager to ensure adequate stock for customer demand.
   • Assist in planning and executing sales promotions and events, contributing creative ideas to drive foot traffic and sales.
5. Sales Reporting & Analysis:
   • Compile daily, weekly, and monthly sales reports to track team performance, identify trends, and provide actionable insights.
   • Assist in setting sales goals and strategies based on data analysis and industry benchmarks.
6. Team Development & Training:
   • Conduct regular training sessions to enhance team product knowledge, sales techniques, and customer service skills.
   • Foster a team-oriented environment, encouraging collaboration, and ensuring open communication.
7. Operational Support:
   • Work alongside the Sales Manager to handle administrative tasks, such as scheduling, inventory checks, and report generation.
   • Step in to manage customer escalations and resolve issues promptly to maintain a positive dealership reputation.

Qualifications:

• Experience: At least 3-5 years in a sales leadership role, preferably within the automotive or motorcycle industry.
• Skills: Strong leadership, communication, and interpersonal skills. Proven ability to motivate a team and drive sales.
• Knowledge: In-depth knowledge of Harley-Davidson motorcycles, parts, and the lifestyle is highly preferred.
• Education: Bachelor’s degree in Business, Marketing, or a related field preferred; equivalent work experience considered.
• Licenses: Ability to acquire or possess a sales license as required by the state.

Key Competencies:

• Results-driven and focused on achieving sales targets.
• Strong customer service orientation with the ability to build lasting relationships.
• Excellent organizational skills and attention to detail.
• Ability to handle multiple tasks simultaneously and prioritize effectively.

Why Join Us? Be part of the Harley-Davidson legacy at Reno Harley-Davidson. We offer a competitive salary, commission-based incentives, and opportunities for growth within our dealership. This is your chance to turn your passion for motorcycles into a fulfilling career with a premier dealership.