84.51
Senior Agency Account Executive
84.51, Chicago, IL
84.51° Overview:
84.51° is a retail data science, insights and media company. We help The Kroger Co., consumer packaged goods companies, agencies, publishers and affiliates create more personalized and valuable experiences for shoppers across the path to purchase.
Powered by cutting-edge science, we utilize first-party retail data from more than 62 million U.S. households sourced through the Kroger Plus loyalty card program to fuel a more customer-centric journey using 84.51° Insights, 84.51° Loyalty Marketing and our retail media advertising solution, Kroger Precision Marketing.
Join us at 84.51°!
Join an entrepreneurial, dynamic and fun team as we build businesses across brands you know and love, and the Kroger Company - the largest grocery retailer in the US. 84.51° is a data science, analytics and marketing consulting company. We take shopper data from over 60MM households and turn that into exciting insights and marketing strategies for Kroger and Consumer Package Goods companies such as PepsiCo, Procter & Gamble, Unilever and more. We work hard, and we play just as hard. That's why we engage in a range of official and unofficial activities to get together, serve the community, and have fun. We continually seek people who make us better. In order to continue to grow, we need more great people who want to join us in doing cool, industry-changing, brain-stimulating work.
RESPONSIBILITIES:
At 84.51°, Kroger Precision Marketing enables brands to deliver relevant messages, offers and experiences to their best consumers through direct-to-consumer communications, programmatic digital advertising and in-store activation. As a Senior Account Executive, Agency Partnerships you will be responsible for developing and growing agency partnerships through best-in-class customer service, campaign maintenance/optimization and proactive Kroger Precision Marketing partnership recommendations. Your digital media & e-commerce expertise will foster strong relationships across all Agency partners and serve as a resource to fellow 84.51° CPG team leads.
To be successful in this role, you will be comfortable working in a fast-paced environment and have a high standard for quality. You will collaborate well with internal stakeholders. You will bring a sense of urgency to transacting business, demonstrate confidence working in self-service patforms and responsible for keeping the organization abreast of competitive market intelligence. You will be comfortable owning a hold co. relationship (negotiating endeavors, conducting bi-weekly syncs, presenting new product offerings / beta opportunities, etc.)
This job will focus on several key initiatives:
QUALIFICATIONS, SKILLS & EXPERIENCE:
The right person will thrive in a fast-paced environment and must possess the following:
Preferred qualifications:
#LI-AB1
84.51° is a retail data science, insights and media company. We help The Kroger Co., consumer packaged goods companies, agencies, publishers and affiliates create more personalized and valuable experiences for shoppers across the path to purchase.
Powered by cutting-edge science, we utilize first-party retail data from more than 62 million U.S. households sourced through the Kroger Plus loyalty card program to fuel a more customer-centric journey using 84.51° Insights, 84.51° Loyalty Marketing and our retail media advertising solution, Kroger Precision Marketing.
Join us at 84.51°!
Join an entrepreneurial, dynamic and fun team as we build businesses across brands you know and love, and the Kroger Company - the largest grocery retailer in the US. 84.51° is a data science, analytics and marketing consulting company. We take shopper data from over 60MM households and turn that into exciting insights and marketing strategies for Kroger and Consumer Package Goods companies such as PepsiCo, Procter & Gamble, Unilever and more. We work hard, and we play just as hard. That's why we engage in a range of official and unofficial activities to get together, serve the community, and have fun. We continually seek people who make us better. In order to continue to grow, we need more great people who want to join us in doing cool, industry-changing, brain-stimulating work.
RESPONSIBILITIES:
At 84.51°, Kroger Precision Marketing enables brands to deliver relevant messages, offers and experiences to their best consumers through direct-to-consumer communications, programmatic digital advertising and in-store activation. As a Senior Account Executive, Agency Partnerships you will be responsible for developing and growing agency partnerships through best-in-class customer service, campaign maintenance/optimization and proactive Kroger Precision Marketing partnership recommendations. Your digital media & e-commerce expertise will foster strong relationships across all Agency partners and serve as a resource to fellow 84.51° CPG team leads.
To be successful in this role, you will be comfortable working in a fast-paced environment and have a high standard for quality. You will collaborate well with internal stakeholders. You will bring a sense of urgency to transacting business, demonstrate confidence working in self-service patforms and responsible for keeping the organization abreast of competitive market intelligence. You will be comfortable owning a hold co. relationship (negotiating endeavors, conducting bi-weekly syncs, presenting new product offerings / beta opportunities, etc.)
This job will focus on several key initiatives:
- Collaboration and agency education across 84.51° divisions, specifically Sales, Partnership Management, Product Strategy & Innovation, Data Science and Engineering Teams
- Partner with CPG Account Executive at KPM to create a best-in-class process for working with agencies
- Support CPG Account Executive at KPM and contribute to agency revenue goals
- Develop strong agency relationships to effectively engage on a daily basis
- Agency on-boarding; responsible for working with Kroger Corporate legal team for alignment on Agency T&C's as new products come to market and partnering with CPG team leads to uncover new agency partnership opportunities
- Remaining current on agency and advertiser expectations; digital media table stakes and industry demands
- Organizing and scheduling agency summits throughout the year
- Responsible for working with fellow KPM CPG Account Manager's and KPM CPG Account Executives on developing campaign proposals and optimization recommendations
- Assist in invoice/billing issues with agencies
- Responsible for responding to agency inquiries from Kroger Precision Marketing's e-mail alias
QUALIFICATIONS, SKILLS & EXPERIENCE:
The right person will thrive in a fast-paced environment and must possess the following:
- Minimum Bachelor's degree
- A minimum of 4-6 years of relevant digital media experience (e.g. Publisher, Media Agency, Data Provider)
- Ability to navigate agency teams and identify key influencers and champions
- Experience planning, delivering, and executing media, measurement, and creative strategy
- Advanced Excel, Power Point and managed self-service skills
- Experience managing internal and external relationships
- Experience building new customer relationships
- Experience in business development working with media agencies
- Experience in advertising sales, account management and client services
- A good team player, fast learner and open to changes
Preferred qualifications:
- Basic programmatic knowledge
- Experience successfully engaging and negotiating at C-Level within agencies and agency groups
- Experience working with Fortune 500 advertisers, agencies, and clients
#LI-AB1