Field Marketing Manager, Games Industry, AWS Americas

Description Amazon Web Services is looking for a driven and creative Field Marketer to execute impactful marketing strategies that support our Games industry customers. This is your chance to play a pivotal role in a fast-growing business, at the dynamic intersection of cloud innovation and games. The Games Field Marketing Manager will partner with sales leaders at the center of the AWS and customer relationship to not only grow the business but also uncover opportunities to reshape the way companies use and benefit from AWS services and offerings. As part of this job, you will gather market and customer insights and use this data to execute on the marketing strategy for our Games customers. You will prioritize areas of focus and resources to achieve maximum impact, build multi-channel marketing plans, and use a data driven approach to decision making. You will also collaborate with other teams and agencies as needed. The right candidate will have a results-driven approach to marketing and a scrappy, entrepreneurial spirit. Key job responsibilities Identify and set up mechanisms for gathering market and customer data and insights to inform business direction Partner with sales leaders and functional stakeholders to develop and execute a differentiated marketing strategy and plan for AWS Drive implementation of the plan through team and leveraging shared services, supporting teams, and agencies as needed Drive customized, high value customer events and experiences focused on the customer needs and progression through the buyer’s journey Think big to deliver new ideas and creative approaches Identify opportunities to leverage existing materials, campaigns and resources and drive inclusion and participation of customers in programs led by other organizations Work with other marketing team to deliver necessary messaging, assets and campaign deliverables as needed to support marketing programs and address customer challenges Deliver detailed reporting and metrics on activity results, campaign effectiveness, and ROI. Use data to make real-time adjustments and proactively identify trends and opportunities Share plans and campaign tactics with other team members to facilitate, reuse, and replicate best practices Willingness to travel up to 30% About the team Diverse Experiences Amazon values diverse experiences. Even if you do not meet all of the preferred qualifications and skills listed in the job description, we encourage candidates to apply. If your career is just starting, hasn’t followed a traditional path, or includes alternative experiences, don’t let it stop you from applying. Why AWS Amazon Web Services (AWS) is the world’s most comprehensive and broadly adopted cloud platform. We pioneered cloud computing and never stopped innovating — that’s why customers from the most successful startups to Global 500 companies trust our robust suite of products and services to power their businesses. Work/Life Balance We value work-life harmony. Achieving success at work should never come at the expense of sacrifices at home, which is why we strive for flexibility as part of our working culture. When we feel supported in the workplace and at home, there’s nothing we can’t achieve in the cloud. Inclusive Team Culture Here at AWS, it’s in our nature to learn and be curious. Our employee-led affinity groups foster a culture of inclusion that empower us to be proud of our differences. Ongoing events and learning experiences, including our Conversations on Race and Ethnicity (CORE) and AmazeCon (gender diversity) conferences, inspire us to never stop embracing our uniqueness. Mentorship and Career Growth We’re continuously raising our performance bar as we strive to become Earth’s Best Employer. That’s why you’ll find endless knowledge-sharing, mentorship and other career-advancing resources here to help you develop into a better-rounded professional. Basic Qualifications 4+ years of professional non-internship marketing experience Experience using data and metrics to drive improvements Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables) Experience building, executing and scaling cross-functional programs or marketing campaigns from concept to completion Experience managing or working within cross-functional marketing and creative teams Preferred Qualifications Experience utilizing systems and tools involving email, web, analytics, and CRM (Marketo, Tableau, Salesforce, etc.) for targeting, segmentation, reporting for demand generation Experience in multi-territory campaign management Amazon is committed to a diverse and inclusive workplace. Amazon is an equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status. For individuals with disabilities who would like to request an accommodation, please visit https://www.amazon.jobs/en/disability/us. Los Angeles County applicants: Job duties for this position include: work safely and cooperatively with other employees, supervisors, and staff; adhere to standards of excellence despite stressful conditions; communicate effectively and respectfully with employees, supervisors, and staff to ensure exceptional customer service; and follow all federal, state, and local laws and Company policies. Criminal history may have a direct, adverse, and negative relationship with some of the material job duties of this position. These include the duties and responsibilities listed above, as well as the abilities to adhere to company policies, exercise sound judgment, effectively manage stress and work safely and respectfully with others, exhibit trustworthiness and professionalism, and safeguard business operations and the Company’s reputation. Pursuant to the Los Angeles County Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records. Our compensation reflects the cost of labor across several US geographic markets. The base pay for this position ranges from $72,600/year in our lowest geographic market up to $155,200/year in our highest geographic market. Pay is based on a number of factors including market location and may vary depending on job-related knowledge, skills, and experience. Amazon is a total compensation company. Dependent on the position offered, equity, sign-on payments, and other forms of compensation may be provided as part of a total compensation package, in addition to a full range of medical, financial, and/or other benefits. For more information, please visit https://www.aboutamazon.com/workplace/employee-benefits. This position will remain posted until filled. Applicants should apply via our internal or external career site.