Critical Mass
Account Director, Contract
Critical Mass, Calgary, AB
This contract role is within the ArtBot department (part of Critical Mass), ending on 12/20/24.
Innovating Digital Marketing Through Creative and Performance Engineering
About ArtBot
What We Do
At ArtBot, we fuse creative automation, engineering, and advanced technologies like Dynamic Creative Optimization (DCO) and Generative AI to deliver high-quality, scalable content for a variety of industries. Our work ensures our clients can move fast, stay efficient, and maintain creative excellence across all their campaigns.
How We Do It
Creative Engineering
Our creative engineering team builds scalable frameworks and universal design systems that allow clients to bring campaigns to market with speed and cost-efficiency. These frameworks are adaptable, ensuring clients can use them across multiple projects and optimize their creative efforts, minimizing the need to start from scratch with each campaign.
Performance Engineering
While creative engineering focuses on building the framework, performance engineering ensures that when creative assets hit the market, they are performing optimally. This involves testing, tracking, and refining content to ensure it reaches target audiences and achieves conversion goals. Performance engineering bridges strategy and execution, helping clients get the most out of their media activations.
Generative AI & Creative Automation
We're pioneers in the generative AI space, using AI-driven tools to ideate and optimize creative assets efficiently. Our automation processes allow us to scale content production seamlessly, producing everything from personalized digital ads to dynamic 3D renderings-at a level of precision and speed that drives success for global brands.
Scalability and Efficiency
Through proprietary tools and systems, we scale creative output while maintaining high standards of quality. Our streamlined processes enable clients to move from concept to execution quickly, without sacrificing the creative integrity of their work.
Our Intellectual Property (IP)
ArtBot's IP is at the heart of our ability to merge automation, AI, and creative workflows. Our exclusive tools give clients the ability to scale content, personalize messaging, and optimize delivery-all while maintaining top-tier creative excellence.
Who We Serve
We work with clients across a wide range of industries, including luxury automotive, pharma, tech, telecom, confectionery, and more. From crafting data-driven digital marketing campaigns to delivering large-scale content solutions, we partner with brands to bring their vision to life in the most innovative and efficient ways possible.
Key Team Roles
Creative Engineering: Our Creative Engineers, led by a Creative Engineering Director, develop the frameworks and systems that allow us to scale content efficiently. They start from design principles and build adaptable, universal systems that ensure client success.
Performance Engineering: This team ensures our creative assets are performing well in-market, continuously optimizing strategies and executions to improve reach, engagement, and conversions.
Activation Engineers: Responsible for activating the creative frameworks, these engineers ensure that the content aligns with media plans and is mapped accurately to audience segments for maximum impact.
Product Engineers: These motion artists and editors create and optimize visuals-whether animated graphics or video-to be placed into the frameworks.
3D Artists: Our 3D team creates models that allow for flexible content, like cars with customizable features or confectionery items with various flavors. Their work enables us to scale assets quickly while maintaining a high standard of visual quality.
Account Management: From Associate Account Managers to Group Account Directors, our account team bridges the client's needs with our creative and engineering efforts, ensuring smooth project management from strategy through execution.
Job Description:
The Account Manager - ARTBOT contributes to the creative solutions at Critical Mass by translating vision into reality. You are central to the success of your team's creative. You've followed your project from ideation to completion and you understand every step in between. You can look at a storyboard and tell within minutes who you are going to need, how long it'll take, and how much it's going to cost. You're on speed dial with your project manager, defining external costs and generating production schedules. When your creative team wanders astray you reign them back in. Why? Because you've earned their respect and they listen to you. Clients love you because you've honed in on your skills long enough to have a voice of authority. Your team loves you because you make vision a reality.
You will:
You have:
What We Offer:
Our new hires & employees are the future of our organization, and we want to set you up for long-term success. In an effort to do so, we expect our team to work from an office a minimum of 4 days a week.
This work model balances the need for individual flexibility while maintaining the relentless customer focus we provide at CM. We understand that not everyone may feel comfortable with this expectation, so we ask that you please let us know immediately if there are any concerns so we can help navigate accordingly.
Critical Mass is an equal opportunity employer that is committed to diversity and inclusion in the workplace. We do not tolerate discrimination on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status. If you are an individual with disabilities who would like to request an accommodation, please reach out to [redacted].
We are committed to fostering diversity, equity, and inclusion within our pool of candidates, with a target of achieving at least 50% representation from underrepresented communities.
The Critical Mass Talent Acquisition team will only communicate from email addresses that use the URLs criticalmass.com and us.greenhouse-mail.io. We will not use apps such as Facebook Messenger, WhatsApp, or Google Hangouts for communicating with you. We will never ask you to send us money, technology, or anything else to work for our company. If you believe you are the victim of a scam, please review your local government consumer protections guidance and reach out to them directly.
If U.S. based: https://www.consumer.ftc.gov/articles/job-scams#avoid
If Canada based: https://www.canada.ca/en/services/finance/consumer-affairs.html
If U.K. based: https://www.gov.uk/consumer-protection-rights
If Costa Rica based: https://www.consumo.go.cr/educacion_consumidor/consejos_practicos.aspx
Innovating Digital Marketing Through Creative and Performance Engineering
About ArtBot
What We Do
At ArtBot, we fuse creative automation, engineering, and advanced technologies like Dynamic Creative Optimization (DCO) and Generative AI to deliver high-quality, scalable content for a variety of industries. Our work ensures our clients can move fast, stay efficient, and maintain creative excellence across all their campaigns.
How We Do It
Creative Engineering
Our creative engineering team builds scalable frameworks and universal design systems that allow clients to bring campaigns to market with speed and cost-efficiency. These frameworks are adaptable, ensuring clients can use them across multiple projects and optimize their creative efforts, minimizing the need to start from scratch with each campaign.
Performance Engineering
While creative engineering focuses on building the framework, performance engineering ensures that when creative assets hit the market, they are performing optimally. This involves testing, tracking, and refining content to ensure it reaches target audiences and achieves conversion goals. Performance engineering bridges strategy and execution, helping clients get the most out of their media activations.
Generative AI & Creative Automation
We're pioneers in the generative AI space, using AI-driven tools to ideate and optimize creative assets efficiently. Our automation processes allow us to scale content production seamlessly, producing everything from personalized digital ads to dynamic 3D renderings-at a level of precision and speed that drives success for global brands.
Scalability and Efficiency
Through proprietary tools and systems, we scale creative output while maintaining high standards of quality. Our streamlined processes enable clients to move from concept to execution quickly, without sacrificing the creative integrity of their work.
Our Intellectual Property (IP)
ArtBot's IP is at the heart of our ability to merge automation, AI, and creative workflows. Our exclusive tools give clients the ability to scale content, personalize messaging, and optimize delivery-all while maintaining top-tier creative excellence.
Who We Serve
We work with clients across a wide range of industries, including luxury automotive, pharma, tech, telecom, confectionery, and more. From crafting data-driven digital marketing campaigns to delivering large-scale content solutions, we partner with brands to bring their vision to life in the most innovative and efficient ways possible.
Key Team Roles
Creative Engineering: Our Creative Engineers, led by a Creative Engineering Director, develop the frameworks and systems that allow us to scale content efficiently. They start from design principles and build adaptable, universal systems that ensure client success.
Performance Engineering: This team ensures our creative assets are performing well in-market, continuously optimizing strategies and executions to improve reach, engagement, and conversions.
Activation Engineers: Responsible for activating the creative frameworks, these engineers ensure that the content aligns with media plans and is mapped accurately to audience segments for maximum impact.
Product Engineers: These motion artists and editors create and optimize visuals-whether animated graphics or video-to be placed into the frameworks.
3D Artists: Our 3D team creates models that allow for flexible content, like cars with customizable features or confectionery items with various flavors. Their work enables us to scale assets quickly while maintaining a high standard of visual quality.
Account Management: From Associate Account Managers to Group Account Directors, our account team bridges the client's needs with our creative and engineering efforts, ensuring smooth project management from strategy through execution.
Job Description:
The Account Manager - ARTBOT contributes to the creative solutions at Critical Mass by translating vision into reality. You are central to the success of your team's creative. You've followed your project from ideation to completion and you understand every step in between. You can look at a storyboard and tell within minutes who you are going to need, how long it'll take, and how much it's going to cost. You're on speed dial with your project manager, defining external costs and generating production schedules. When your creative team wanders astray you reign them back in. Why? Because you've earned their respect and they listen to you. Clients love you because you've honed in on your skills long enough to have a voice of authority. Your team loves you because you make vision a reality.
You will:
- Defines project scope, recommends talent, hires contract crew/vendors
- Generates 3rd party vendor estimates
- Defines project schedules, sets milestones, tracks deliverables
- Provide and promote high standards of professionalism and leadership throughout the life of projects, both within and outside the organization, appropriately representing Critical Mass' business philosophies, protocols and standards.
- Negotiates with 3rd parties
- Moderates the internal and client review process
- Coordinates all moving teams - technology, planning, creative, management, and 3rd parties.
- Mentors internal teams through the various intricacies of content creation.
- Cultivates strong relationships within creative teams.
- Maintains strong working relationships with external partners.
You have:
- 2+ years experience with interactive design, preferably in an agency environment.
- Experience in a leadership role that requires both client-facing and team-management aspects
- Project management knowledge and is highly skilled in preparing budgets, statements of work and production schedules
- A strong knowledge of the interactive space
- Flawless communication skills.
- Basic knowledge of software/internet development lifecycle
- Ability to handle multiple planned and unplanned project tasks, roles and responsibilities
- Skills in mediation, negotiation, diplomacy
What We Offer:
- Global maternity and parental leave
- Competitive benefits packages
- Vacation, compassionate leave, sick days, and flex days
- Access to online services for families and new parents
- Extensive winter holiday office closures
- Summer Fridays (off at 3:00 PM local time every Friday)
- Diversity and Inclusion Board with 12 affinity groups
- Internal learning and development programs
- Enterprise-wide employee discounts
Our new hires & employees are the future of our organization, and we want to set you up for long-term success. In an effort to do so, we expect our team to work from an office a minimum of 4 days a week.
This work model balances the need for individual flexibility while maintaining the relentless customer focus we provide at CM. We understand that not everyone may feel comfortable with this expectation, so we ask that you please let us know immediately if there are any concerns so we can help navigate accordingly.
Critical Mass is an equal opportunity employer that is committed to diversity and inclusion in the workplace. We do not tolerate discrimination on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status. If you are an individual with disabilities who would like to request an accommodation, please reach out to [redacted].
We are committed to fostering diversity, equity, and inclusion within our pool of candidates, with a target of achieving at least 50% representation from underrepresented communities.
The Critical Mass Talent Acquisition team will only communicate from email addresses that use the URLs criticalmass.com and us.greenhouse-mail.io. We will not use apps such as Facebook Messenger, WhatsApp, or Google Hangouts for communicating with you. We will never ask you to send us money, technology, or anything else to work for our company. If you believe you are the victim of a scam, please review your local government consumer protections guidance and reach out to them directly.
If U.S. based: https://www.consumer.ftc.gov/articles/job-scams#avoid
If Canada based: https://www.canada.ca/en/services/finance/consumer-affairs.html
If U.K. based: https://www.gov.uk/consumer-protection-rights
If Costa Rica based: https://www.consumo.go.cr/educacion_consumidor/consejos_practicos.aspx