Demand Generation Specialist

Dovetail is the world's leading customer insights hub, helping thousands of teams build better products. From user feedback and customer interviews to support tickets and sales calls, Dovetail helps you uncover insights fast-no matter the method. Driven by ambition and innovation, the Dovetail team is customer-obsessed and on a mission to help the world improve the quality of every thing. Join the ranks of Atlassian, The New York Times, Spotify, Universal, Porsche, Starbucks, and thousands more as they put their customer first with Dovetail and improve the quality of their thing.

Founded in 2017 by Benjamin Humphrey and Bradley Ayers, Dovetail has 100+ employees across offices in Sydney and San Francisco. We've created a unique environment to help us achieve our challenging mission. A culture that aspires to excellence, where nothing is too small to be improved.
What you'll do

• Execute demand generation campaigns. You will collaborate with the Head of Demand Generation, Marketing and Sales teams to implement high-impact marketing campaigns on varying execution levels, across multiple channels, including email, paid media, social, and events, focused on driving quality leads and customer acquisition.
• Manage and optimize marketing channels. You will take ownership of specific marketing channels, ensuring they are optimized for lead generation and conversion. You'll work closely with the content and creative teams to develop compelling messaging and creative that resonates with our target audience.
• Track and analyze campaign performance. You will monitor and report on the performance of your campaigns, using data to measure effectiveness, identify areas for improvement, and make data-driven decisions to optimize results. You'll focus on metrics such as lead quality, conversion rates, CAC, and overall funnel performance.
• Support the marketing tool stack. You will work with the Head of Demand Generation and Marketing Operations to evaluate and implement marketing tools and platforms that enhance campaign execution and reporting. You'll ensure our tech stack is being utilized effectively to drive demand.
• Collaborate across teams. You will work closely with the sales, content, and product teams to ensure alignment on campaign objectives, messaging, and execution. You'll help bridge the gap between marketing and sales to drive revenue growth.
• Assist in budget management. You will support the Head of Demand Generation in budget allocation and management, ensuring that spend is optimized for the highest return on investment. You'll contribute to testing new channels and strategies to identify opportunities for growth.

What you'll bring

• Experience in demand generation. You have a strong background in executing demand generation campaigns in a B2B environment. You're familiar with various acquisition channels and have hands-on experience driving leads and customer acquisition.
• Data-driven mindset. You are analytical and detail-oriented, with a passion for using data to inform decisions. You have experience tracking campaign performance and making adjustments based on data insights.
• Strong communication skills. You can effectively communicate with internal stakeholders and collaborate across teams. You have the ability to convey complex information in a clear and concise manner.
• Adaptable and proactive. You thrive in a fast-paced environment and are comfortable with ambiguity. You're proactive in identifying opportunities and solving problems, and you're always looking for ways to improve campaign performance.
• Technical proficiency. You have experience with marketing automation tools, CRM systems, and other relevant technology platforms. You're comfortable learning new tools and technologies to enhance your work.

At Dovetail, we're passionate about building and fostering an environment where every team member feels supported and valued. We celebrate individualism, welcoming everyone to show up as their authentic selves every day. It's no secret that diversity builds the best teams, large or small, so we highly encourage applications from people who identify as part of an under-represented group. Please take a peek at Dovetail's commitment to Program 50/50 and hear why we're officially a Great Place to Work on our careers page for more info!

Compensation Range: $140,000-$170,000 base salary. Compensation offered will be determined by factors such as location, level, job-related knowledge, skills, and experience. This role is eligible for equity and benefits.
Benefits

• Equity for everyone. We put our money where our mouth is. No matter your role, we provide equity for all along with competitive salaries. See your investment grow as Dovetail grows.
• Equal parental leave. We offer an inclusive framework of 20 weeks equal paid leave to support new parents. Every family is unique, so you make the call how you'd like to take care of what matters most.
• Work from Anywhere. Although we're in-office, you can work from anywhere for up to 4 weeks per year to accommodate life.
• Extra paid days off. Enjoy ad-hoc KitKat days to take a step back and spend it however you like. Hit the beach, spend time with your family, pick up that hobby you've been meaning to try, or anything in between!
• Develop and grow. Take a course, attend a lunch and learn, or head to a conference. We love to support you any way we can, so expect Dovetail to be your #1 fan when it comes to achieving your career goals.
• Health is wealth. We've got you covered for 100% of the premium plans across medical, dental and vision. We also believe that everyone has the right to mental wellness and support. So every Dovetailer has access to Uprise (Employee Assistance Program) for themselves as well as their families.