Director of Product Marketing

Viam is a software platform that makes it easy to turn great ideas into production-ready smart machines & robots at scale. Viam works with any hardware and has modern architecture, easy developer APIs, cloud connectivity and tools, and enterprise-grade security to give even the leanest teams the power to launch and manage their smart machine businesses.

Viam makes building, deploying, and monitoring smart machines a more flexible, affordable, and user-friendly experience, allowing developers to do more with smart machines while getting them to market faster. By making smart machines more accessible, Viam is attracting talent and investment to the industry so that more people start building automated products and services that improve our quality of life.

Director of Product Marketing

We are seeking an experienced Director of Product Marketing to define Viam's differentiated technical positioning and educate the market on its value. As a critical thought partner to Product, Content, Solutions Engineering, and GTM teams, you will lead a team in crafting positioning and activation strategies, laying strong market foundations and executing go-to-market plans.

You must have technical product expertise, early-stage product launch experience, and experience scaling in a high-growth environment. You will thrive at bridging the gap between high-level commercial messaging and deeper product and documentation layers. You will have familiarity tailoring content to different audience stages, especially target prospects, enterprise customers, and the open source developer community-and be excited to grow awareness, consideration, and understanding for a game-changing software platform at the cutting edge of data, the cloud, AI, and robotics.

This role is based in NY and reports to the VP Marketing, and also works closely with the CEO/Founder.

You will:

• Lead, manage, and inspire a growing team of product marketers.
• Define, drive, and iterate differentiated technical messaging through market research, competitive analysis, and customer insights.
• Shape data-driven product marketing strategies that align with business goals, fostering market awareness and growth. Activations may include conferences, webinars, campaigns, and/or education.
• Develop and refine collateral such as technical blogs, demos, case studies, white papers, workshops, and presentations to educate the market, in collaboration with Content & Docs.
• Lead cross-functional teams to create and execute marketing plans for announcements and new features, in collaboration with Product & Engineering.

Ideally you have:

• Proven experience in product marketing, particularly in early-stage and scaling tech environments.
• A technical background with the ability to effectively communicate technical concepts to diverse audiences, guiding written and visual communication strategists.
• Expertise in competitive intelligence and market positioning, with a track record of successful product launches.
• Exceptional cross-functional collaboration skills, especially with product and engineering teams.
• Created technical collateral around complex products.
• Agility in a fast-moving environment, with a clear focus on long-term growth.
• Influential, clear communication and presentation skills.

Benefits:

• 100% covered medical/dental/vision insurance plans, commuter benefits
• Competitive salary & equity packages
• Reproductive Health Benefits including Fertility Benefits and Abortion Access Travel Benefits
• 25 days paid vacation and generous holiday observances
• One Medical Membership
• Citi Bike membership
• Free lunch everyday that you're in the office
• Paid parental leave

The starting salary for this role in the US is between $170,000 - $250,000/year. Your exact offer will vary based on a number of factors including experience level, skillset, market location, and balancing internal equity relative to peers at the company. We recognize that the person we hire may be less experienced, or more senior, than this job description as posted. In these situations, the updated salary range will be communicated with you as a candidate. In addition to cash compensation, Viam offers a comprehensive Total Rewards package that includes equity grants, health benefits, and more.
Values:

Vision Driven

Collaborate Openly

Act Decisively

Succeed Through Diversity

Hold Ourselves Accountable

Lead with Curiosity

Learn more about our values here!