Senior Marketing Activation Lead

Location - NYC preferred. Open to fully virtual.

The Global Brand and Marketing organization is going through an unprecedented transformation. At the core of this transformation is a focus on delivering value to our businesses and customers. To do so, we must embrace agile methodologies and have a truly holistic view of how we engage our customers across their lifecycle.

This agenda requires marketing experts who can seamlessly blend strategy and execution. The Marketing Activation Lead, Retention & Engagement, will be the key person responsible for orchestrating and optimizing cross-channel journeys to drive customer actions. They bridge customer insights, audience needs, channel and messaging preferences to deliver timely, relevant information that enables in-market activation.

Key Responsibilities

• Understands the most effective ways to leverage digital channels to connect in a meaningful and measurable way with our target audiences and deliver meaningful business outcomes.

• Key liaison between product marketing, channel teams, marketing functions and agile marketing pods. Needs to be able to translate marketing objectives into tangible go-to-market plans.

• Builds the framework that anchors all members of the agile growth team to a shared understanding of the consumer journey.

• Guides the team to apply digital strategies and marketing approaches within the consumer journey to achieve business objectives.

• Develops basic channel requirements and partners with channel SMEs to ensure the right resources are deployed

• Oversees measurement of detailed behavior and performance across purchase, adoption and/or nurture journeys.

• Helps translate data and research into engagement opportunities and experimentation plans for optimization.

• Defines channel strategy and experiments to enhance ‘campaign’ effectiveness. Partners with Channel leads to inform and prioritize backlog.

• Oversees end-to-end implementation of engagement plan - from strategy through execution.

Key Skills

• 10+ years of experience building retention and/or customer engagement programs that drive business outcomes.

• 7+ years of experience leveraging digital channels (social, web, email, etc.) to drive outcomes.

• Knowledgeable of customer journey and marketing automation tools.

• Experience creating marketing plans that are tied to measurable results.

• Ability to translate customer data and analytics and turn them into measurable hypothesizes and actionable plans.

• Thrives in a test and learn environment and has an experimentation mindset.

• Comfortable in—and embraces - an agile mindset. Previous experience working in an agile operating model a plus.

• Ability to drive consensus across marketing teams, with a focus on delivering customer-led solutions.

• Able to understand and translate business problems and craft optimal omni-channel strategies.

• Naturally curious and always looking for ways to optimize and improve customer experiences.

• Outstanding interpersonal and communications skills, with an ability to influence associates and change behavior.

• Familiar with retention or churn models, particularly relevant with subscription services.

• Familiar with service design thinking principles.

• HS Diploma or equivalent required, Bachelors preferred.

Equal Employment Opportunity/Disability/Veterans

If you need an accommodation due to a disability, please email us at accommodations@metlife.com. This information will be held in confidence and used only to determine an appropriate accommodation for the application process.

MetLife maintains a drug-free workplace.