Circa - IPG DXTRA
Account Director, Earned Media Strategy
Circa - IPG DXTRA, Detroit, MI
About the Opportunity
The Weber Shandwick team is seeking an Account Director, Earned Media Strategy with exceptional earned strategy and media relations prowess to support an automotive client in the fleet and commercial space. The ideal candidate will have experience working across automotive sectors, including B2C and B2B. Brand building, executive visibility, earned media strategy, writing, pitching, and media monitoring are part of this job.
About you: Are you someone who knows the modern media landscape and has a unique experience telling stories for B2B and B2C? Do you love the thrill of the pitch and building relationships with media? We are looking for a highly collaborative, original thinker who is endlessly curious about the intersections of the fleet and commercial business, our client's business priorities, vehicles, in-vehicle technologies, people, culture, brands, and media. We want someone who can frame a problem, develop succinct insights, and explain what it all means in a compelling story. Come grow your career as part of our leading community of earned media strategists.
Responsibilities
Competencies
Basic Qualifications
The Weber Shandwick Collective recognizes that your health and wellbeing are a priority. This is why we offer a full suite of benefits including:
Weber Shandwick is proud to be an Equal Opportunity/Affirmative Action employer. Weber Shandwick recruits qualified applicants without regard to race, color, religion, gender, age, ethnic or national origin, protected veteran status, physical or mental disability, sexual orientation, gender identity, marital status or citizenship status.
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We make our careers website accessible to any and all users. If you need an accommodation to participate in the application process, please contact us at JobAppA[redacted]. This email address is not for general employment inquiries or vendors; rather it is strictly for applicants who require special assistance accessing our employment website. Due to volume, messages sent to this email address that are not related to an accommodation cannot be answered.
The Weber Shandwick team is seeking an Account Director, Earned Media Strategy with exceptional earned strategy and media relations prowess to support an automotive client in the fleet and commercial space. The ideal candidate will have experience working across automotive sectors, including B2C and B2B. Brand building, executive visibility, earned media strategy, writing, pitching, and media monitoring are part of this job.
About you: Are you someone who knows the modern media landscape and has a unique experience telling stories for B2B and B2C? Do you love the thrill of the pitch and building relationships with media? We are looking for a highly collaborative, original thinker who is endlessly curious about the intersections of the fleet and commercial business, our client's business priorities, vehicles, in-vehicle technologies, people, culture, brands, and media. We want someone who can frame a problem, develop succinct insights, and explain what it all means in a compelling story. Come grow your career as part of our leading community of earned media strategists.
Responsibilities
- Possesses superlative AP Style writing skills
- Builds and maintains excellent relationships with media
- Understands industry landscape/issues that may directly and indirectly impact a client
- Endlessly curious about our client's business and their competitors
- Vehicle and technology knowledge and curiosity
- Proactively and reactively crafts and tells compelling stories on behalf of clients
- Leads the development of and is responsible for the execution of earned and integrated media programs
- Develops strategies/plans and writes media materials
- Brings a client-focused attitude that results in work being performed to the highest quality standards
- Counsels and interacts effectively with clients and leaders at client organizations
- Serves as key team member on client and inter-agency teams
- Mentors, coaches and develops direct reports and more junior team members
- Cultivates and participates in new business opportunities and pitches
Competencies
- Business Acumen- align talent strategies to drive business goals
- Client Service- client focus and ability to build trust and rapport across all levels
- Proactivity - exhibit relentless pursuit for new and innovative talent strategies
- Collaboration- build strong relationships at all levels across the organization
- Critical Thinking- ask probing questions; anticipate and address critical talent gaps and needs
- Conflict Resolution- possess sound judgment and savvy in navigating and resolving complex talent and organizational issues
Basic Qualifications
- 4-8 years of experience.
- Experience leading projects from start to finish, working with integrated teams across various disciplines.
- Earned strategy and media relations experience
- Bachelor's degree
The Weber Shandwick Collective recognizes that your health and wellbeing are a priority. This is why we offer a full suite of benefits including:
- Medical
- Dental
- Vision
- 401k (with employer match)
- Tuition Reimbursement
- Juice Money - $60 monthly reimbursement to be used towards purchases that nourish your health, mind, body, and soul
- MyDays - Flexible holiday schedules
- Short-Term Disability
- Paid Employee Family Leave
- Family Building Benefit
Weber Shandwick is proud to be an Equal Opportunity/Affirmative Action employer. Weber Shandwick recruits qualified applicants without regard to race, color, religion, gender, age, ethnic or national origin, protected veteran status, physical or mental disability, sexual orientation, gender identity, marital status or citizenship status.
#LI-RJ1
We make our careers website accessible to any and all users. If you need an accommodation to participate in the application process, please contact us at JobAppA[redacted]. This email address is not for general employment inquiries or vendors; rather it is strictly for applicants who require special assistance accessing our employment website. Due to volume, messages sent to this email address that are not related to an accommodation cannot be answered.