Product Marketing Specialist - Low Voltage (LV)

Product Marketing Specialist - Low Voltage (LV)At ABB, we are dedicated to addressing global challenges. Our core values: care, courage, curiosity, and collaboration - combined with a focus on diversity, inclusion, and equal opportunities - are key drivers in our aim to empower everyone to create sustainable solutions.
Write the next chapter of your ABB story.
This is a position with grade

12

This position reports to

Product Marketing Manager

Your role and responsibilities

In this role, you will have the opportunity to implement product marketing strategies in line with global product strategy in assigned area to meet business objectives. Each day, you will implement marketing activities and support Sales organization in driving sales and services for respective products. You will also showcase your expertise by driving sales efficiency by providing appropriate product knowledge information and training.
The work model for the role is HYBRID
You will be mainly accountable for:
* Lead and manage commercialization efforts of planned product launches and segment marketing for LV Switchgear, LV Motor Control Centers & Busway.
* Implementing the product marketing strategy in the assigned area/segment, including defining and communicating product value propositions and product positioning in accordance with the global product marketing strategy.
* Achieving product marketing targets and budgets by overseeing progress regularly and defining and implementing improvement plans as needed
* Executing annual marketing plan in collaboration with relevant division and/or product groups and developing business plans focused on driving business development for a defined market; develop plan per product to document, Launch and maintain Product Value Prop and Positioning Documentation - Internal and external
Our team dynamics
You will join a dynamic, talented, high performing team, where you will be able to thrive.

Qualifications for the role

• Bachelor degree in Electrical Engineering or relevant technical degree PLUS minimum 10+ years of technical or application experience in LV switchgear, MCC & Busway.
• Follow and perform duties in accordance with the ABB safety and business ethics policies.
• Strong communication skills to influence and negotiate with customers.
• Able to travel 20-30% (domestic)
• Relocation assistance provided
• Candidates must already have a work authorization that would permit them to work for ABB in the US.

More about us

ABB's Distribution Solutions Division facilitates the efficient and reliable distribution, protection and control of power by improving electric power quality while strengthening the resilience of the grid. The Division offers segment-specific products and solutions that largely serve utilities, industry and infrastructure segments, often providing the requisite medium voltage link between high-voltage transmission systems and low-voltage users. With ABB Ability enabled connected solutions at its core, the offering includes medium-voltage air- and gas-insulated switchgear (1 to 66 kilovolts), indoor and outdoor circuit breakers, reclosers, fuses, contactors, relays, instrument transformers, sensors, motor control centers, as well as low-voltage switchgear for the ANSI standard markets.
We value people from different backgrounds. Apply today for your next career step within ABB and visit www.abb.com to learn about the impact of our solutions across the globe. #MyABBStory
We look forward to receiving your application. If you want to discover more about ABB, take another look at our website www.abb.com.
Equal Employment Opportunity and Affirmative Action at ABB
ABB is an Equal Employment Opportunity (EEO) and Affirmative Action Employer encouraging diversity in the workplace.
All qualified applicants will receive consideration for employment without regard to their race, creed, color, ancestry, religion, sex, national origin, citizen status, age, sexual orientation, gender identity, disability, marital status, family medical leave status, or protected veterans status. For more information regarding your (EEO) rights as an applicant, please visit the following websites:
https://www.eeoc.gov/sites/default/files/2022-10/EEOC_KnowYourRights_screen_reader_10_20.pdf
https://www.dol.gov/sites/dolgov/files/OFCCP/pdf/pay-transp_%20English_formattedESQA508c.pdf
As an Equal Employment Opportunity and Affirmative Action Employer, applicants may request to review the Affirmative Action Plan of a particular ABB facility between the hours of 9:00 A.M. - 5:00 P.M. EST Monday through Friday by contacting an ABB HR Representative at 1-888-694-7762.
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