Agital
Sr. Performance Marketing Strategist
Agital, Phoenix, AZ
About Agital
At Agital, we challenge the status quo and embrace innovation and agility to propel our clients' business toward measurable, impactful results. Trust is our currency, and momentum is our mantra. We invest in our people, our clients, and our partners to foster an environment primed for growth.
With decades of expertise guiding our insights-driven services, we craft revolutionary marketing strategies that seamlessly integrate tech and talent, daring to defy convention and designed for impact.
Agital is the Impact agency. We're an integrated marketing partner serving clients of all sizes and across a variety of industries with services including paid and organic search, social, and programmatic, public relations (PR), business consulting, marketing automation, website development, UX design, and more. Our team of digital marketing and holistic strategy experts are nimble, using the latest data sourced from our industry-leading proprietary software paired with decades of experience to achieve measurable growth.
About the role
Agital-Highnoon is looking for a full-time Sr. Performance Marketing Strategist to join our media team. The ideal candidate should 10+ years of experience in overseeing all lead generation accounts from a strategic perspective and making sure that we are constantly testing and optimizing campaigns for the best results. This experience can be client-side, or agency-side. Specific required experience should include direct platform work within Google Ads (Search, YouTube, display and remarketing) and social media platforms (Facebook, Instagram and LinkedIn).
What you'll do
The Sr. Performance Marketing Strategist's responsibilities include:
Qualifications
Working At Agital
We believe that great work is only possible with great people. We want to find people who believe in our mission, vision and values and feel inspired to grow while they're here.
Our People & Culture
We're working to create an inclusive culture that empowers our people to be who they are, contribute their unique perspectives, and make a difference individually and collectively. It enables us to leverage different ideas and bring more creativity and innovation to everything we do. We want Agital to be one of the most rewarding places you will ever work.
This role is hybrid with in-office days on Tuesday and Thursday each week. All candidates applying for the role must live in the Phoenix metro area.
What We Offer
A dynamic and rewarding work culture!
At Agital, we want to improve the state of our world. Each of us has a responsibility to drive equality and inclusion in our communities and workplace. We are committed to hiring and retaining a diverse workforce. We view everyone as an individual, and we understand that inclusion is more than just diversity - it's about belonging. We celebrate the fact that everyone is unique, and that's what makes us so good at what we do. We pride ourselves on being a company that embraces difference and truly represents the diverse clients we work with.
Benefits & Compensation
Agital offers a dynamic and rewarding work culture and benefits including-
No agencies please. Agital is an equal opportunity employer; all qualified applicants will receive consideration for employment without regard to race, color, religion, gender, national origin, disability status, protected veteran status, or any other characteristic protected by law. This job description may not be complete, and roles and responsibilities may change. We cannot offer visa support at this time.
At Agital, we challenge the status quo and embrace innovation and agility to propel our clients' business toward measurable, impactful results. Trust is our currency, and momentum is our mantra. We invest in our people, our clients, and our partners to foster an environment primed for growth.
With decades of expertise guiding our insights-driven services, we craft revolutionary marketing strategies that seamlessly integrate tech and talent, daring to defy convention and designed for impact.
Agital is the Impact agency. We're an integrated marketing partner serving clients of all sizes and across a variety of industries with services including paid and organic search, social, and programmatic, public relations (PR), business consulting, marketing automation, website development, UX design, and more. Our team of digital marketing and holistic strategy experts are nimble, using the latest data sourced from our industry-leading proprietary software paired with decades of experience to achieve measurable growth.
About the role
Agital-Highnoon is looking for a full-time Sr. Performance Marketing Strategist to join our media team. The ideal candidate should 10+ years of experience in overseeing all lead generation accounts from a strategic perspective and making sure that we are constantly testing and optimizing campaigns for the best results. This experience can be client-side, or agency-side. Specific required experience should include direct platform work within Google Ads (Search, YouTube, display and remarketing) and social media platforms (Facebook, Instagram and LinkedIn).
What you'll do
The Sr. Performance Marketing Strategist's responsibilities include:
- Campaign management: Overseeing the strategy, creation, management, and refinement of campaigns across multiple digital channels
- Performance analysis: Measuring, analyzing, and reporting the performance of campaigns against goals
- Optimization: Identifying areas for improvement and implementing strategies to boost metrics
- Collaboration: Working with internal teams to evaluate and improve the customer experience and customer acquisition model
- Budgeting: Would not be responsible for day-to-day budget, but should have the ability to make strategic budgets for scopes/campaigns
- Strategy: Developing and executing strategic performance marketing initiatives and plans
- Audience strategy: Collaborate with team on audience personas and developing strategies that target varying personas
- Technical guidance: Providing technical guidance to other media team members
- Communication: Communicating effectively with internal teams and a strong presence in front of clients
- Reviewing full marketing journey from channel strategy to UX to conversion strategy
- Act as main strategic liaison with the client across a variety of accounts
- Will handle the bulk of strategy development working in tandem with the client services and media teams
- Ongoing client communication on status calls and presentations to ensure strategic initiatives have ongoing improvements
- Participate on reporting presentations to relay how strategic initiatives are performing
Qualifications
- 10+ years of paid media experience (client-side, or agency-side) within performance marketing
- Bachelor's degree in Media, Advertising, Marketing or a related-field
- Any experience in higher education, real estate and energy sectors is a huge plus
- Extensive experience in strategy development and building/executing lead gen media campaigns
- Ability to think critically about each project you're working on, along with the Client's business and marketing objectives
- Strong ability to provide lateral leadership
- Direct hands on keyboard experience with Google Analytics, Google Ads, paid social and/or programmatic advertising
- Experience with Google Analytics and Google Tag Manager
- Ability to think strategically, creatively, and identify and resolve problems autonomously
- Experience with A/B and other testing modalities
- Excellent writing and presentation skills; articulate when writing and speaking
- Ability to analyze data and provide data or evidence-based recommendations
- Highly organized with an ability to always hit deadlines for assigned work
- Highly experienced with Microsoft 365 products, as well as Project Management platforms
- A very strong work ethic and ability to deal with the frequently changing workload including varied projects and fast-paced situations associated with an advertising and marketing agency
- Ensure the quality and accuracy of all client-facing deliverables
Working At Agital
We believe that great work is only possible with great people. We want to find people who believe in our mission, vision and values and feel inspired to grow while they're here.
Our People & Culture
We're working to create an inclusive culture that empowers our people to be who they are, contribute their unique perspectives, and make a difference individually and collectively. It enables us to leverage different ideas and bring more creativity and innovation to everything we do. We want Agital to be one of the most rewarding places you will ever work.
This role is hybrid with in-office days on Tuesday and Thursday each week. All candidates applying for the role must live in the Phoenix metro area.
What We Offer
A dynamic and rewarding work culture!
At Agital, we want to improve the state of our world. Each of us has a responsibility to drive equality and inclusion in our communities and workplace. We are committed to hiring and retaining a diverse workforce. We view everyone as an individual, and we understand that inclusion is more than just diversity - it's about belonging. We celebrate the fact that everyone is unique, and that's what makes us so good at what we do. We pride ourselves on being a company that embraces difference and truly represents the diverse clients we work with.
Benefits & Compensation
Agital offers a dynamic and rewarding work culture and benefits including-
- Autonomy - we hire intelligent people and give them the tools and training to succeed.
- Growth Opportunities- growing company with room to play a key role at a pivotal time of growth.
- Health insurance
- Unlimited paid-time-off plan
- 401k with company match
- Gym subsidy
- Company paid life insurance
No agencies please. Agital is an equal opportunity employer; all qualified applicants will receive consideration for employment without regard to race, color, religion, gender, national origin, disability status, protected veteran status, or any other characteristic protected by law. This job description may not be complete, and roles and responsibilities may change. We cannot offer visa support at this time.