American Academy of Physician Associates
Manager, Social Media
American Academy of Physician Associates, Alexandria, VA
Description:
A mid-level position, the Social Media Manager cross-functionally supports communications and marketing to increase awareness for the PA profession, drive growth and engagement, and to maximize impact for AAPA. The Social Media Manager is responsible for the day-to-day management of AAPA's social media platforms, writing social copy, editing social images and video, and helping to run the organization's social media ambassador program. He/she works to ensure clear, consistent, and strategic messaging is implemented across all social digital platforms, continually tests, and adjusts for optimization, and promotes content to drive sales, retain members, increase engagement, and raise awareness with AAPA's various stakeholder communities (members, patients, partners, other healthcare and medical organizations, legislators/regulators) to foster positive customer behavior.
Responsibilities:
• Develops social media strategy in coordination with director, social media for marketing and communications campaigns.
• Identifies opportunities for AAPA to engage on social; stays current on latest social media trends, tools, platforms, and best practices.
• Manages AAPA's social media channels; implements AAPA social media advertisements; provides ongoing reports on social media performance.
• Generates, edits, publishes, and shares engaging content daily (e.g. original text, photos, videos, and news) for AAPA.
• Supports additional online editorial management, planning, writing, and copy editing of marketing and communications materials as required.
• Communicates with followers, responds to queries in a timely manner, and monitors customer reviews.
• Provides social media strategy support and implements social media tactics including live coverage around Annual Conference, PA Week, and other company-wide initiatives as needed.
• Identifies potential partnerships with social media ambassadors and influencers - both individuals and groups; conducts outreach to foster positive relationships via social media and build AAPA's network of partners and potential partners.
• Designs graphics and edits images for Communications team or for social channels as needed.
• Presents relevant updates at quarterly Marketing and Creative Team meetings, and provides updates to senior leadership for monthly Board meetings.
• Provides innovative ideas for campaigns and initiatives based on best practices and data-driven insights.
• Tracks, analyzes, and reports social media data and insights; especially related to how social media is meeting organizational goals. A/B tests, monitors success, measures, and reports performance of all channels for marketing campaigns; adjusts and optimizes campaigns based on social performance.
• Manages schedule for weekend social media monitoring.
Qualifications:
• Bachelor's degree in communications, public relations, journalism, marketing, or a related field required.
• 3-5 years of experience coordinating social media, communications, marketing, writing, and editing for an organization or entity.
• Excellent writer and editor with an eye for detail.
• Professional experience using Facebook, LinkedIn, Twitter, and Instagram on behalf of an organization or entity. Proven track record of creating engaging content and driving results on social media.
• Professional experience with graphic design, video editing, or other creative software such as Canva required.
• Professional experience with content management systems such as Hootsuite Enterprise and WordPress is a must.
• Professional experience with project management and collaboration software, including Basecamp, Monday.com, SharePoint, Microsoft Teams, Zoom, etc preferred.
• Strong analytical skills and experience with social media analytics tools (e.g., Google Analytics, Hootsuite Analytics, Brandwatch, Later, etc.).
• Knowledge of public health or healthcare field is preferred.
• Ability to juggle multiple projects and keep track of deadlines.
• Energetic, proactive, creative, and collaborative team member.
• Autodidactic - willing to learn new tools and skills.
• Ability to work independently, collaboratively, and as a team player.
The American Academy of Physician Associates is an Equal Opportunity Employer and considers all qualified applicants without regard to color, religion, sex, sexual orientation, gender identity, national origin, veteran status, disability and any other classification protected by law.
A mid-level position, the Social Media Manager cross-functionally supports communications and marketing to increase awareness for the PA profession, drive growth and engagement, and to maximize impact for AAPA. The Social Media Manager is responsible for the day-to-day management of AAPA's social media platforms, writing social copy, editing social images and video, and helping to run the organization's social media ambassador program. He/she works to ensure clear, consistent, and strategic messaging is implemented across all social digital platforms, continually tests, and adjusts for optimization, and promotes content to drive sales, retain members, increase engagement, and raise awareness with AAPA's various stakeholder communities (members, patients, partners, other healthcare and medical organizations, legislators/regulators) to foster positive customer behavior.
Responsibilities:
• Develops social media strategy in coordination with director, social media for marketing and communications campaigns.
• Identifies opportunities for AAPA to engage on social; stays current on latest social media trends, tools, platforms, and best practices.
• Manages AAPA's social media channels; implements AAPA social media advertisements; provides ongoing reports on social media performance.
• Generates, edits, publishes, and shares engaging content daily (e.g. original text, photos, videos, and news) for AAPA.
• Supports additional online editorial management, planning, writing, and copy editing of marketing and communications materials as required.
• Communicates with followers, responds to queries in a timely manner, and monitors customer reviews.
• Provides social media strategy support and implements social media tactics including live coverage around Annual Conference, PA Week, and other company-wide initiatives as needed.
• Identifies potential partnerships with social media ambassadors and influencers - both individuals and groups; conducts outreach to foster positive relationships via social media and build AAPA's network of partners and potential partners.
• Designs graphics and edits images for Communications team or for social channels as needed.
• Presents relevant updates at quarterly Marketing and Creative Team meetings, and provides updates to senior leadership for monthly Board meetings.
• Provides innovative ideas for campaigns and initiatives based on best practices and data-driven insights.
• Tracks, analyzes, and reports social media data and insights; especially related to how social media is meeting organizational goals. A/B tests, monitors success, measures, and reports performance of all channels for marketing campaigns; adjusts and optimizes campaigns based on social performance.
• Manages schedule for weekend social media monitoring.
Qualifications:
• Bachelor's degree in communications, public relations, journalism, marketing, or a related field required.
• 3-5 years of experience coordinating social media, communications, marketing, writing, and editing for an organization or entity.
• Excellent writer and editor with an eye for detail.
• Professional experience using Facebook, LinkedIn, Twitter, and Instagram on behalf of an organization or entity. Proven track record of creating engaging content and driving results on social media.
• Professional experience with graphic design, video editing, or other creative software such as Canva required.
• Professional experience with content management systems such as Hootsuite Enterprise and WordPress is a must.
• Professional experience with project management and collaboration software, including Basecamp, Monday.com, SharePoint, Microsoft Teams, Zoom, etc preferred.
• Strong analytical skills and experience with social media analytics tools (e.g., Google Analytics, Hootsuite Analytics, Brandwatch, Later, etc.).
• Knowledge of public health or healthcare field is preferred.
• Ability to juggle multiple projects and keep track of deadlines.
• Energetic, proactive, creative, and collaborative team member.
• Autodidactic - willing to learn new tools and skills.
• Ability to work independently, collaboratively, and as a team player.
The American Academy of Physician Associates is an Equal Opportunity Employer and considers all qualified applicants without regard to color, religion, sex, sexual orientation, gender identity, national origin, veteran status, disability and any other classification protected by law.