Digital Design & Marketing Specialist

Description
Job Duties:

• Assist in auditing, developing and executing the hotel's brand and digital marketing strategy, aligning with overall business goals.
• Plan and execute online and offline campaigns & strategies across multiple channels, including email, social media, website, and events with the goal of generating hotel bookings, building and increasing guest loyalty and increasing total revenue for the hotel & restaurant.
• Analyze data and metrics to measure the success of marketing efforts and identify areas for improvement.
• Stay up-to-date with industry trends and advancements, recommending new and innovative ways to reach customers.
• Collaborate with cross-functional teams, including sales and operations to create integrated campaigns.
• Manage and maintain the hotel/restaurant's websites (and online listings), ensuring they are optimized for and provide accurate information and a positive user experience.
• Work directly with third party vendors to create and manage digital initiatives, including website / landing page designs, paid ads, SEO, etc..
• Ensure all marketing materials are on-brand, accurate, and compliant with relevant regulations (GDPR, etc).
• Social Influencer lead management, active outreach, promotion and campaign development and main point of contact.
• Create and maintain a content calendar, ensuring a consistent brand message across all channels.
• Plan and execute email marketing campaigns, including design, content creation, copywriting and data analysis.
• Design, create, and produce visual assets within Hotel brand guidelines for the following: in-house collateral; printed brochures, fliers, cards, and branded materials; digital display banners, monthly e-blasts/newsletters and promotional online content; presentations and content for client partnerships.

Requirements:

• Bachelor's degree in Marketing, Communications, or a related field
• 5+ years of experience in brand and digital marketing
• Excellent written and verbal communication skills
• Strong project management and organizational skills
• Familiarity with marketing analytics tools and techniques
• Experience managing social media accounts and executing social media campaigns
• Strong email design and content creation skills
• Ability to work independently and as part of a team
• Ability to work under tight deadlines and prioritize multiple projects

Schedule:

• 8 hour shift
• Day shift
• Holidays
• Monday to Friday
• Weekends as needed

Requirements

• Adobe InDesign
• Adobe Photoshop
• Adobe Illustrator
• Adobe Premier Pro / Final Cut Pro
• Fundamental underrating of HTML

Company Information
Join our Family

Surrounded by vibrant city and ocean vistas, Huntley Santa Monica Beach hotel is an icon. With a calm residential vibe, our luxury hotel in Santa Monica sits by the beach and blends breezy Southern California surroundings with modern décor and playful style. The Huntley Hotel offers easy access to Santa Monica's acclaimed beaches, The Santa Monica Pier, and the Third Street Promenade. The hotel features 204 sophisticated rooms including 16 spacious suites designed by the innovative Thomas Schoos. Coveted amenities include rooftop dining at The Penthouse restaurant and lounge, 24-hour concierge service, and a modern fitness center. We are also a preferred meeting and intimate wedding destination with venues overlooking the brilliant oceanfront.