Dow Jones
Associate Director, Paid Media
Dow Jones, New York, NY
Job Description:
About Us:
Dow Jones is a global provider of news and business information, delivering content to consumers and organizations around the world across multiple formats, including print, digital, mobile and live events. Dow Jones has produced unrivaled quality content for more than 130 years and today has one of the world's largest news-gathering operations globally. It is home to leading publications and products including the flagship Wall Street Journal, America's largest newspaper by paid circulation; Barron's, MarketWatch, Mansion Global, Financial News, Investor's Business Daily, Factiva, Dow Jones Risk & Compliance, Dow Jones Newswires, OPIS and Chemical Market Analytics. Dow Jones is a division of News Corp (Nasdaq: NWS, NWSA; ASX: NWS, NWSLV).
About the Role:
Dow Jones is seeking an Associate Director, Paid Media to lead the strategy, management, and optimization across Search, Social, Display, and Programmatic campaigns for Barron's and MarketWatch.
As Associate Director, you will manage a team of digital growth marketers and oversee all in-house paid media operations dedicated to acquiring Barron's and MarketWatch subscribers. Barron's covers U.S. financial information, market developments, and relevant statistics, while MarketWatch provides financial information, business news, analysis, and stock market data.
You will report to the Senior Director, Paid Media and work cross-functionally with teams across the marketing organization including, but not limited to, Acquisition, Engagement, Retention, Brand, and Audience.
You will work on-site in our midtown Manhattan office 3 days each week.
You Will:
You Have:
#LI-HYBRID
Our Benefits:
Learn more about all our US benefits
Reasonable accommodation: Dow Jones, Making Careers Newsworthy - We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity or expression, pregnancy, age, national origin, disability status, genetic information, protected veteran status, or any other characteristic protected by law. EEO/AA/M/F/Disabled/Vets. Dow Jones is committed to providing reasonable accommodation for qualified individuals with disabilities, in our job application and/or interview process. If you need assistance or accommodation in completing your application, due to a disability, email us at [redacted]. Please put "Reasonable Accommodation" in the subject line and provide a brief description of the type of assistance you need. This inbox will not be monitored for application status updates.
Business Area:
Dow Jones - CMO - Marketing
Job Category:
Marketing & Product Management
Union Status:
Non-Union role
Pay Range: $125,000 - $155,000
We recognize that attracting the best talent is key to our strategy and success as a company. As a result, we aim for flexibility in structuring competitive compensation offers to ensure we are able to attract the best candidates. The quoted salary range represents our good faith estimate as to what our ideal candidates are likely to expect, and we tailor our offers within the range based on the selected candidate's experience, industry knowledge, location, technical and communication skills, and other factors that may prove relevant during the interview process.
Pay-for-performance is a key element in our strategy to attract, engage, and motivate talented people to do their best work. Similarly to salary, for bonus eligible roles, targets are set based on a variety of factors including competitive market practice.
For benefits eligible roles, in addition to cash compensation, the company provides a comprehensive and highly competitive benefits package, with a variety of physical health, retirement and savings, caregiving, emotional wellbeing, transportation, and other benefits, including "elective" benefits employees may select to best fit the needs and personal situations of our diverse workforce..
About Us:
Dow Jones is a global provider of news and business information, delivering content to consumers and organizations around the world across multiple formats, including print, digital, mobile and live events. Dow Jones has produced unrivaled quality content for more than 130 years and today has one of the world's largest news-gathering operations globally. It is home to leading publications and products including the flagship Wall Street Journal, America's largest newspaper by paid circulation; Barron's, MarketWatch, Mansion Global, Financial News, Investor's Business Daily, Factiva, Dow Jones Risk & Compliance, Dow Jones Newswires, OPIS and Chemical Market Analytics. Dow Jones is a division of News Corp (Nasdaq: NWS, NWSA; ASX: NWS, NWSLV).
About the Role:
Dow Jones is seeking an Associate Director, Paid Media to lead the strategy, management, and optimization across Search, Social, Display, and Programmatic campaigns for Barron's and MarketWatch.
As Associate Director, you will manage a team of digital growth marketers and oversee all in-house paid media operations dedicated to acquiring Barron's and MarketWatch subscribers. Barron's covers U.S. financial information, market developments, and relevant statistics, while MarketWatch provides financial information, business news, analysis, and stock market data.
You will report to the Senior Director, Paid Media and work cross-functionally with teams across the marketing organization including, but not limited to, Acquisition, Engagement, Retention, Brand, and Audience.
You will work on-site in our midtown Manhattan office 3 days each week.
You Will:
- Manage a team of 3 managers and associates.
- Oversee and drive the holistic strategic vision of in-house media campaigns across Google, Bing, Meta, X, LinkedIn, and Snapchat for Barron's and MarketWatch.
- Optimize media spend of ~$10M across platforms and markets to increase audience reach and maximize acquisition volume.
- Develop, test, and share performance results with Acquisition and Creative teams to inform direction on creative offers, etc.
- Implement measurement strategies to drive incrementality and improve efficiency.
- Partner with Newsroom, Brand, and Acquisition on marketing initiatives to develop a full-funnel media strategy across platforms.
- Work with the Marketing Audience team on implementing new MarTech and advancing Paid Media reporting.
- Present Paid Media strategy and performance to key stakeholders and SLT within the Performance Marketing team.
- Support Senior Director, Paid Media in evaluating the overall value (costs, benefits, competitive analysis) of each tech platform as well as proposed opportunities to execute and expand on the relationships.
You Have:
- The willingness to work in our midtown Manhattan office 3 days each week
- 10+ years of experience working in a digital media-based role.
- Experience managing an annual budget of at least $6 million to $9 million.
- Experience managing a team and working with several cross-functional partners.
- Expertise of media buying on Google, Bing, Meta, X, LinkedIn and Snapchat.
- In-depth experience with G-suite tech stack (GA4, DV360, CM360, SA360).
- B2C subscription marketing experience is preferred.
- App acquisition experience is preferred.
- A bachelor's degree in marketing or business administration is preferred
#LI-HYBRID
Our Benefits:
- Comprehensive Healthcare Plans
- Paid Time Off
- Retirement Plans
- Comprehensive Insurance Plans
- Lifestyle programs & Wellness Resources
- Education Benefits
- Family Care Benefits & Caregiving Support
- Commuter Transit Program
- Subscription Discounts
- Employee Referral Program
Learn more about all our US benefits
Reasonable accommodation: Dow Jones, Making Careers Newsworthy - We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity or expression, pregnancy, age, national origin, disability status, genetic information, protected veteran status, or any other characteristic protected by law. EEO/AA/M/F/Disabled/Vets. Dow Jones is committed to providing reasonable accommodation for qualified individuals with disabilities, in our job application and/or interview process. If you need assistance or accommodation in completing your application, due to a disability, email us at [redacted]. Please put "Reasonable Accommodation" in the subject line and provide a brief description of the type of assistance you need. This inbox will not be monitored for application status updates.
Business Area:
Dow Jones - CMO - Marketing
Job Category:
Marketing & Product Management
Union Status:
Non-Union role
Pay Range: $125,000 - $155,000
We recognize that attracting the best talent is key to our strategy and success as a company. As a result, we aim for flexibility in structuring competitive compensation offers to ensure we are able to attract the best candidates. The quoted salary range represents our good faith estimate as to what our ideal candidates are likely to expect, and we tailor our offers within the range based on the selected candidate's experience, industry knowledge, location, technical and communication skills, and other factors that may prove relevant during the interview process.
Pay-for-performance is a key element in our strategy to attract, engage, and motivate talented people to do their best work. Similarly to salary, for bonus eligible roles, targets are set based on a variety of factors including competitive market practice.
For benefits eligible roles, in addition to cash compensation, the company provides a comprehensive and highly competitive benefits package, with a variety of physical health, retirement and savings, caregiving, emotional wellbeing, transportation, and other benefits, including "elective" benefits employees may select to best fit the needs and personal situations of our diverse workforce..