IPG MediaBrands
VP, Commerce
IPG MediaBrands, Young America, MN
Business Overview
KINESSO is the technology-driven performance marketing agency that sits at the very heart of IPG Mediabrands, providing actionable growth for both our agency partners and clients. We turn 'action' into 'outcome' for our clients, leveraging our unique capabilities in optimization, analytics, AI, and experimentation. KINESSO has brought together the collective power of what was formerly Matterkind, Reprise, P3, and Kinesso under one collective entity that will serve as the most powerful delivery engine in the industry. We have extensive offerings spanning across performance marketing and data and technology. Fueled by a deep understanding of consumer behavior, we offer an end-to-end engine of planning and optimization while also delivering on data-driven strategy for social platforms, actionable growth in e-commerce, and creating curated marketplaces specific to each client's function and needs. The company has more than 6,000 employees operating in more than 60 countries. Learn more at www.KINESSO.com.
Position Summary
We are looking for you - dynamic, best-in-class talent - to join the growing Kinesso Commerce team as a VP. In this role you will be responsible for overseeing a client specific Commerce team that handles the developing, planning, buying, executing and measuring of media plans for all things Commerce. Reporting to the Commerce Lead, your daily insights and creative strategies will help keep the commerce team, and full team, ahead of the game. You'll work closely with all other discipline leads to ensure Commerce is a key consideration across the full plan. As a VP, you're accountable for the quality of work, client relationship, resource/allocation and growth/development of the overall team.
Kinesso Commerce is a specialty group that focuses on the planning, buying, execution and measurement of Commerce media. Commerce media is any specific media elements that are retailer focused/tagged. This can be in-store signage such as a coupon machine, a billboard driving shoppers to a Walmart store, buying digital ads on Amazon or a Kroger.com site, tapping influencers that support certain retailers or working with shoppable technology companies to ensure ease of conversion. The team supports client's commerce/shopper/customer marketing teams-our end goal measuring product sales both online and in-store.
Responsibilities
Strategy & Execution
Relationships
Training/Development
Knowledge
Desired Skills & Experience
At IPG Mediabrands, we are unified behind a commitment to fostering a culture of inclusion and belonging. Together, we shine through a set of shared values and behaviors. We take pride in our responsibility to our clients, communities, and to each other. We embrace differences and recognize the unique value that each of us brings to our community.
We encourage you to apply, as unique backgrounds, perspectives, and lived experiences are welcomed.
We See You at IPG Mediabrands.
Wage and Benefits
We offer a Total Rewards package that includes medical and dental coverage, 401(k) plans, flex spending, life insurance, disability, employee discount program, employee stock purchase program and paid family benefits to support you and your family. To give you the ability to better meet your personal needs, and in support of your physical and emotional well-being, you will receive discretionary time off days and company-wide Appreciation Weeks and Wellness Days.
We also offer a competitive Total Compensation package, including a competitive salary and eligibility for an annual discretionary incentive award or a relevant incentive award.
The salary range for this position is posted below. Where an employee or prospective employee is paid within this range will depend on, among other factors, actual ranges for current/former employees in the subject position, market considerations, budgetary considerations, tenure and standing with the Company (applicable to current employees), as well as the employee's/applicant's skill set, level of experience, and qualifications.
Employment Transparency
It is the policy of Mediabrands, division of the Interpublic group, to provide equal employment opportunities to all employees and applicants for employment without regard to race, color, ethnicity, gender, age, religion, creed, national origin, sexual orientation, gender identity, marital status, citizenship, genetic information, veteran status, disability, or any other basis prohibited by applicable federal, state, or local law.
Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties, or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice.
The employer will make reasonable accommodations in compliance with the American with Disabilities Act of 1990. The job description will be reviewed periodically as duties and responsibilities change with business necessity. Essential and other job functions are subject to modification. Reasonable accommodations may be provided to enable individuals with disabilities to perform the essential functions.
For applicants to jobs in the United States: In compliance with the current Americans with Disabilities Act and state and local laws, if you have a disability and would like to request an accommodation to apply for a position with Mediabrands, please email [redacted].
About IPG Mediabrands
IPG Mediabrands is the media and marketing solutions division of Interpublic Group (NYSE: IPG). IPG Mediabrands manages over $47 billion in marketing investment globally on behalf of its clients across its full-service agency networks UM, Initiative and Mediahub and through its award-winning specialty business units Healix, Kinesso, MAGNA, Mediabrands Content Studio, Orion Holdings, Rapport, and the IPG Media Lab. IPG Mediabrands clients include many of the world's most recognizable and iconic brands from a broad portfolio of industry sectors including automotive, personal finance, consumer product goods (CPG), pharma, health and wellness, entertainment, financial services, energy, toys and gaming, direct to consumer and e-commerce, retail, hospitality, food and beverage, fashion and beauty. The company employs more than 18,000 diverse marketing communication professionals in more than 130 countries. Learn more at www.ipgmediabrands.com.
Salary Range
$165,000-$200,000 USD
KINESSO is the technology-driven performance marketing agency that sits at the very heart of IPG Mediabrands, providing actionable growth for both our agency partners and clients. We turn 'action' into 'outcome' for our clients, leveraging our unique capabilities in optimization, analytics, AI, and experimentation. KINESSO has brought together the collective power of what was formerly Matterkind, Reprise, P3, and Kinesso under one collective entity that will serve as the most powerful delivery engine in the industry. We have extensive offerings spanning across performance marketing and data and technology. Fueled by a deep understanding of consumer behavior, we offer an end-to-end engine of planning and optimization while also delivering on data-driven strategy for social platforms, actionable growth in e-commerce, and creating curated marketplaces specific to each client's function and needs. The company has more than 6,000 employees operating in more than 60 countries. Learn more at www.KINESSO.com.
Position Summary
We are looking for you - dynamic, best-in-class talent - to join the growing Kinesso Commerce team as a VP. In this role you will be responsible for overseeing a client specific Commerce team that handles the developing, planning, buying, executing and measuring of media plans for all things Commerce. Reporting to the Commerce Lead, your daily insights and creative strategies will help keep the commerce team, and full team, ahead of the game. You'll work closely with all other discipline leads to ensure Commerce is a key consideration across the full plan. As a VP, you're accountable for the quality of work, client relationship, resource/allocation and growth/development of the overall team.
Kinesso Commerce is a specialty group that focuses on the planning, buying, execution and measurement of Commerce media. Commerce media is any specific media elements that are retailer focused/tagged. This can be in-store signage such as a coupon machine, a billboard driving shoppers to a Walmart store, buying digital ads on Amazon or a Kroger.com site, tapping influencers that support certain retailers or working with shoppable technology companies to ensure ease of conversion. The team supports client's commerce/shopper/customer marketing teams-our end goal measuring product sales both online and in-store.
Responsibilities
Strategy & Execution
- Responsible for Commerce media plans, including direct account and client service responsibilities
- Ensures approach across brands and retailers ladder to larger client goals
- Ultimate accountability for client total budget and savings
- Ability to push back on client when relevant and pivot approach/support as needed
- Manages high level communications internally & with client regarding scoping, team performance & feedback and business opportunities
- Works to remove any roadblocks for Director and team with internal teams, client or partners
- Understanding the underlying client needs and deciding path forward. Once aligned with client, responsible for clearly directing internal team and garnering feedback from client
Relationships
- Own client relationship as it relates to media investment, account growth and overall team performance
- Develop, maintain and grow client relationships with senior client leads
- Responsible for creating overall team culture of trust, openness and accountability
- Maintain and grow key marketplace relationships, including senior-level media owner and technology platform contacts
- Actively manages client's expectations and ensures satisfaction with team
- Builds and maintains top to top relationship with media partners leads and negotiates larger upfront/JBP deals with key partners providing discounts and alpha/beta opportunities
Training/Development
- Creates pathways for internal cross-sharing of knowledge outside of the Commerce team
- Identifies & builds functional expertise or knowledge in a relevant, unique & specific media area, including commerce media expertise
- Responsible for leading and training team in UM ways of working and planning fundamentals, effectively communicating agency goals, managing workloads and providing performance feedback and career development support.
- Be aware of level of knowledge and experience on your team, where you need to spend extra time vs. let team members run with projects
- Establish growth plans for team members by working with their direct managers to craft milestones and achievements
Knowledge
- Provide counsel on marketplace trends
- Approve go to market strategy for client from a planning and investment perspective
- Provide thought leadership in alternative planning models, buying models and integrated projects
- Bring commerce expertise and POV to any situation whether it be internal or client facing
- Seeks out information to remain current on media trends
- Experience with multiple client and business categories
- Ability to manage team, both upwards and downwards, to ensure cross team communication
- Agency and/or Commerce media or CPG experience is a must
- Excellent quantitative skills
- Ability to interpret and analyze data to inform go-to-market strategies
- Strong marketplace relationships with senior sales people at major Commerce media companies
- Creative approach to defining deal terms including pricing models and value based on client objectives
- High level of comfort presenting to clients and internal leadership
- Proven track record with client relations and growing existing business
- Solid understanding of marketing/communications process and the role of investment in it
- Proven knowledge of media planning & planning with use of research tools and resources
- Proven experience in writing and presenting relevant information to client audience
- Excellent written and verbal communication skills and proven problem solving ability
- Self- sufficient and problem solver
- Project management; effectively managing multiple projects and meeting tight deadlines under a fast-paced environment
- Proficient in Microsoft Office (Excel, PowerPoint, etc.)
Desired Skills & Experience
- 9+ years of experience in media planning/buying, with 6+ years experience in a people manager role; strong ability to delegate, train, and support direct reports
- Bachelor's degree preferred
- Gravitas + adept influencing- the personal and professional credibility to carry the system with it
- Humble confidence - confident in skills and willing to provide a proactive point of view
- Constructive discontent - always looking for ways to improve and enhance the work and self to challenge the norm and strive for continued improvement
- Proactive personal accountability - if it's to be, it's up to me
- Authentic + humanistic - be approachable, real and human
- Team first - a cultural force for building the best team
- Humor - willing to have fun and not take ourselves too seriously
At IPG Mediabrands, we are unified behind a commitment to fostering a culture of inclusion and belonging. Together, we shine through a set of shared values and behaviors. We take pride in our responsibility to our clients, communities, and to each other. We embrace differences and recognize the unique value that each of us brings to our community.
We encourage you to apply, as unique backgrounds, perspectives, and lived experiences are welcomed.
We See You at IPG Mediabrands.
Wage and Benefits
We offer a Total Rewards package that includes medical and dental coverage, 401(k) plans, flex spending, life insurance, disability, employee discount program, employee stock purchase program and paid family benefits to support you and your family. To give you the ability to better meet your personal needs, and in support of your physical and emotional well-being, you will receive discretionary time off days and company-wide Appreciation Weeks and Wellness Days.
We also offer a competitive Total Compensation package, including a competitive salary and eligibility for an annual discretionary incentive award or a relevant incentive award.
The salary range for this position is posted below. Where an employee or prospective employee is paid within this range will depend on, among other factors, actual ranges for current/former employees in the subject position, market considerations, budgetary considerations, tenure and standing with the Company (applicable to current employees), as well as the employee's/applicant's skill set, level of experience, and qualifications.
Employment Transparency
It is the policy of Mediabrands, division of the Interpublic group, to provide equal employment opportunities to all employees and applicants for employment without regard to race, color, ethnicity, gender, age, religion, creed, national origin, sexual orientation, gender identity, marital status, citizenship, genetic information, veteran status, disability, or any other basis prohibited by applicable federal, state, or local law.
Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties, or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice.
The employer will make reasonable accommodations in compliance with the American with Disabilities Act of 1990. The job description will be reviewed periodically as duties and responsibilities change with business necessity. Essential and other job functions are subject to modification. Reasonable accommodations may be provided to enable individuals with disabilities to perform the essential functions.
For applicants to jobs in the United States: In compliance with the current Americans with Disabilities Act and state and local laws, if you have a disability and would like to request an accommodation to apply for a position with Mediabrands, please email [redacted].
About IPG Mediabrands
IPG Mediabrands is the media and marketing solutions division of Interpublic Group (NYSE: IPG). IPG Mediabrands manages over $47 billion in marketing investment globally on behalf of its clients across its full-service agency networks UM, Initiative and Mediahub and through its award-winning specialty business units Healix, Kinesso, MAGNA, Mediabrands Content Studio, Orion Holdings, Rapport, and the IPG Media Lab. IPG Mediabrands clients include many of the world's most recognizable and iconic brands from a broad portfolio of industry sectors including automotive, personal finance, consumer product goods (CPG), pharma, health and wellness, entertainment, financial services, energy, toys and gaming, direct to consumer and e-commerce, retail, hospitality, food and beverage, fashion and beauty. The company employs more than 18,000 diverse marketing communication professionals in more than 130 countries. Learn more at www.ipgmediabrands.com.
Salary Range
$165,000-$200,000 USD