Pensacola State College
Director of Marketing & Communications
Pensacola State College, Pensacola, FL
Dedicated to Excellence, Committed to Service
Director of Marketing & Communications
The Director of Marketing & Communications provides leadership and oversight for institutional marketing and communication plans. Also, manages all external and internal communications and ensures quality, consistency, and integration of communications and marketing supporting the institution's mission, vision, and values, promoting the ministry brand and positive reputation.
Team Management and Leadership
Leads and develops a high-performing team to ensure cohesive branding and implements comprehensive and integrated marketing and communications strategies across all internal and external channels. Works closely with advertising counterparts to provide consistent service to clients and ensures timely completion of projects.
Public Information and Reputation Management
Serves as the primary media spokesperson and liaison, strategically crafting and disseminating press releases and effectively responding to information requests from media outlets. Supports the social media team in managing direct messages, comments, and posts. Contributes to enhancing the college's public image by writing speeches and specialized administrative communications as needed.
Media Relations
Cultivates and maintains strong relationships with the media to secure positive coverage and accurate representation of the college. Proactively engages media contacts, facilitates interviews, and prepares spokespersons to communicate key messages effectively. Handles press inquiries promptly and professionally.
Emergency Management and Crisis Communication
Develops and executes crisis communication plans to deliver timely and appropriate messages during emergency situations. Collaborates with relevant departments and media outlets to ensure accurate information is disseminated to the right audiences. Provides leadership and support in managing crisis-related communication challenges while upholding the college's reputation and minimizing potential negative impact.
FLSA Status - Profession (Exempt)
Education
Bachelor's Degree: Communication (Required), Bachelor's Degree: Marketing (Required), Bachelor's Degree: Public Relations (Required), Bachelor's Degree: Related Field (Required), Master's Degree: Communication, Master's Degree: Marketing, Master's Degree: Public Relations, Master's Degree: Related Field
Work Experience
3+ years in advertising, 3+ years in communications, 5+ years in advertising, 5+ years in communications
Physical Requirements and Skills
Decision Making, Detail-Oriented, Everbridge (Inactive), Group Problem Solving, Interpersonal Relationships, Microsoft Applications, Multitasking, Oral Communications, Project Prioritization, Workfront, Written Communication
Ideal candidates must be born-again Christians and must be dedicated to training young people for serving God; and must desire to educate students based on biblical values and be committed to excellence as a Christian educator who glorifies Christ as the source of all wisdom and knowledge. Applicants must agree with Pensacola Christian College's Mission, Purpose & Objectives, Doctrinal Position, Philosophy of Education, and Faculty & Staff Commitments. We reserve the right to fill this role at a higher/lower grade level based on ministry needs. An assessment may be required to be considered for this position.
Director of Marketing & Communications
The Director of Marketing & Communications provides leadership and oversight for institutional marketing and communication plans. Also, manages all external and internal communications and ensures quality, consistency, and integration of communications and marketing supporting the institution's mission, vision, and values, promoting the ministry brand and positive reputation.
Team Management and Leadership
Leads and develops a high-performing team to ensure cohesive branding and implements comprehensive and integrated marketing and communications strategies across all internal and external channels. Works closely with advertising counterparts to provide consistent service to clients and ensures timely completion of projects.
Public Information and Reputation Management
Serves as the primary media spokesperson and liaison, strategically crafting and disseminating press releases and effectively responding to information requests from media outlets. Supports the social media team in managing direct messages, comments, and posts. Contributes to enhancing the college's public image by writing speeches and specialized administrative communications as needed.
Media Relations
Cultivates and maintains strong relationships with the media to secure positive coverage and accurate representation of the college. Proactively engages media contacts, facilitates interviews, and prepares spokespersons to communicate key messages effectively. Handles press inquiries promptly and professionally.
Emergency Management and Crisis Communication
Develops and executes crisis communication plans to deliver timely and appropriate messages during emergency situations. Collaborates with relevant departments and media outlets to ensure accurate information is disseminated to the right audiences. Provides leadership and support in managing crisis-related communication challenges while upholding the college's reputation and minimizing potential negative impact.
FLSA Status - Profession (Exempt)
Education
Bachelor's Degree: Communication (Required), Bachelor's Degree: Marketing (Required), Bachelor's Degree: Public Relations (Required), Bachelor's Degree: Related Field (Required), Master's Degree: Communication, Master's Degree: Marketing, Master's Degree: Public Relations, Master's Degree: Related Field
Work Experience
3+ years in advertising, 3+ years in communications, 5+ years in advertising, 5+ years in communications
Physical Requirements and Skills
Decision Making, Detail-Oriented, Everbridge (Inactive), Group Problem Solving, Interpersonal Relationships, Microsoft Applications, Multitasking, Oral Communications, Project Prioritization, Workfront, Written Communication
Ideal candidates must be born-again Christians and must be dedicated to training young people for serving God; and must desire to educate students based on biblical values and be committed to excellence as a Christian educator who glorifies Christ as the source of all wisdom and knowledge. Applicants must agree with Pensacola Christian College's Mission, Purpose & Objectives, Doctrinal Position, Philosophy of Education, and Faculty & Staff Commitments. We reserve the right to fill this role at a higher/lower grade level based on ministry needs. An assessment may be required to be considered for this position.