UnitedMasters | Translation
Director, Brand and Content Marketing
UnitedMasters | Translation, Brooklyn, NY
Who We Are
UnitedMasters is building a marketplace that connects artists, brands and fans - empowering artists to earn and grow. UnitedMasters has taken the bold step of building a music distribution service that, radically, puts artists first - disrupting the legacy music business by letting up-and-coming artists distribute their music directly to fans through streaming services while maintaining ownership of their master recording rights and up to 100% of royalties. Through the combination of UnitedMasters' music distribution platform and its deep ties to brands, UnitedMasters enables independent artists and change-makers to grow and earn unlike any other platform.
The UnitedMasters team is made up of musicians, marketers, engineers, and storytellers with backgrounds from YouTube, SoundCloud, Pandora, Facebook, Uber, Dropbox, Complex, VICE, and more. We work hand in hand with the award-winning creative teams that forge those innovative partnerships at Translation (our in-house creative advertising agency).
We are looking for a Director, Brand and Content Marketing to join UnitedMasters! Please note that this role is a hybrid role: three days in office and two days remote.
What You'll Do
You will establish a north star for UnitedMasters' brand voice and execute brand marketing and content strategies that drive growth, engagement and loyalty among target audiences in the United States and globally as we launch new markets. This role reports to the VP Music & Marketing and manages a team of content creators and social media managers.
You will:
Knowledge, Skills and Abilities
Minimum Qualifications
Preferred Qualifications
About UnitedMasters, Inc.
UnitedMasters has over 1.5 million artists on its platform and is growing rapidly. Brands like Diageo, Ally, and ESPN come to UnitedMasters to partner with these artists and play a role in moving culture forward. In the past year, UnitedMasters subscribers have grown rapidly. With $170M raised to date and valued at $550M, UnitedMasters is backed by Andreessen Horowitz, Apple, Alphabet (aka Google), and Disney amongst others. Over the last year, UnitedMasters artists have used our platform to land sync deals with major brands including the NBA, ESPN, Overtime Elite, Bose, Warner Brother Studios and in the NBA video game 2k. These deals give them additional money for their work and increase their exposure.
Salary Hiring Range: $175,000 - $210,000
Our salary ranges are based on paying competitively for our size and industry, and are one part of many compensation, benefits and other reward opportunities we provide (e.g. bonus, stock options, 401(k) match, etc.)
Individual pay rate decisions are based on a number of factors, including qualifications for the role, experience level, skillset, and balancing internal equity relative to peers at the company. We expect the majority of the candidates who are offered roles at our company to fall healthily throughout the range based on these factors.
The range above is for the expectations as laid out in the job description, however we are often open to a wide variety of profiles, and recognize that the person we hire may be less experienced (or more senior) than this job description as posted. If that ends up being the case, the updated salary range will be communicated with you as a candidate.
The salary range above is for the NY/CA. As a company, we have a location based strategy, which means the salary range could be lower or higher than this if the role is hired in another location.
#LI-HYBRID
UnitedMasters is building a marketplace that connects artists, brands and fans - empowering artists to earn and grow. UnitedMasters has taken the bold step of building a music distribution service that, radically, puts artists first - disrupting the legacy music business by letting up-and-coming artists distribute their music directly to fans through streaming services while maintaining ownership of their master recording rights and up to 100% of royalties. Through the combination of UnitedMasters' music distribution platform and its deep ties to brands, UnitedMasters enables independent artists and change-makers to grow and earn unlike any other platform.
The UnitedMasters team is made up of musicians, marketers, engineers, and storytellers with backgrounds from YouTube, SoundCloud, Pandora, Facebook, Uber, Dropbox, Complex, VICE, and more. We work hand in hand with the award-winning creative teams that forge those innovative partnerships at Translation (our in-house creative advertising agency).
We are looking for a Director, Brand and Content Marketing to join UnitedMasters! Please note that this role is a hybrid role: three days in office and two days remote.
What You'll Do
You will establish a north star for UnitedMasters' brand voice and execute brand marketing and content strategies that drive growth, engagement and loyalty among target audiences in the United States and globally as we launch new markets. This role reports to the VP Music & Marketing and manages a team of content creators and social media managers.
You will:
- Define, champion and own brand strategy, positioning, editorial POV and voice, aesthetic and standards across all touchpoints and content execution
- Develop vision, strategy, programming plan and oversee execution of content and activations that sharpen and reinforce our brand values and positioning in the market and amplifies awareness of UnitedMasters' artists and brand solutions
- Develop and own a long-term calendar of campaigns and activations (content, events, strategic integrations) for all of UnitedMasters that ladder up to the company's growth goals
- Develop integrated marketing plans, growth and GTM campaigns and original content that resonates with our audiences and drives tangible business impact for consumer products serving Artists & B2B Products Serving Large and Small Brands
- Define strategy, goals and KPis for UnitedMasters social media practice; lead and develop a talented social team that grows high-quality, engaged communities across TikTok, YouTube, Instagram, Spotify and more
- Oversee creative development and content production for UnitedMasters brand and marketing campaigns inclusive of budgeting, creative development, production, editing and QA
- Provide marketing and content direction to Event Lead and Sales/Client Services regarding UnitedMasters' experiential strategy; plan and execute rollout and promotional strategies for events that amplify our brand and overall marketing/content strategy
- Provide guidance to Sales, Client Services and Branded Entertainment teams, ensuring sponsored content is brand-aligned and successfully integrated into owned marketing efforts / calendar
- Manage and mentor a team of content creators, social media managers, and more
- Own brand marketing and content budget and ensure resources are allocated strategically
- Own brand and content marketing goal-setting, metrics and reporting; use data-driven insights to uncover growth opportunities and drive marketing ROI
Knowledge, Skills and Abilities
- Strategic- Able to develop long-term strategy and plans and balance that with strong day-to-day execution
- Bold, creative storyteller with demonstrated experience building brands and content that have cut through in culture while driving business results
- Empathetic - able to see everything through the eyes of our customers
- Exceptional communication and presentation skills that can be adapted for audiences at all levels across the organization
- Entrepreneurial - you think like a business owner and ensure the team gets the job done
- Agility - You thrive in a fast paced environment, are confident managing multiple projects simultaneously and prioritize work to meet deadlines
- Results-driven - You have a successful track record of developing brand marketing strategies and plans that deliver results. You foresee roadblocks and develop plans to overcome them.
- Leadership & Influence - ability to build, manage and motivate a team of social media managers and content creators to deliver results; you build strong, collaborative relationships across organizational boundaries
Minimum Qualifications
- 8+ years experience of brand management, marketing and content creation in the music, fashion, lifestyle or culture space
- Proven leadership and collaboration skills, with experience working across a wide range of teams and talent to deliver the highest of quality work
- Proven track record in connecting brand with product, growth, lifecycle marketing to deliver measurable business outcomes
- Experience overseeing social media & community
- Deep experience collaborating successfully with creative teams
- 3+ years of people management experience with strong strategic thinking with solid business analytic skill & business know-how.
- Customer obsessed and passionate about independent music
- Exceptional execution and organizational skills, balancing structure, and creativity.
- Excellent writing, editing, and proofreading skills, with the ability to adapt content for different social media formats.
Preferred Qualifications
- Bachelor's degree in Marketing, Marketing Communications or related field; MBA is a plus
- Marketplace and/or B2B experience
- International marketing experience and a passion for expanding brands into new markets
About UnitedMasters, Inc.
UnitedMasters has over 1.5 million artists on its platform and is growing rapidly. Brands like Diageo, Ally, and ESPN come to UnitedMasters to partner with these artists and play a role in moving culture forward. In the past year, UnitedMasters subscribers have grown rapidly. With $170M raised to date and valued at $550M, UnitedMasters is backed by Andreessen Horowitz, Apple, Alphabet (aka Google), and Disney amongst others. Over the last year, UnitedMasters artists have used our platform to land sync deals with major brands including the NBA, ESPN, Overtime Elite, Bose, Warner Brother Studios and in the NBA video game 2k. These deals give them additional money for their work and increase their exposure.
Salary Hiring Range: $175,000 - $210,000
Our salary ranges are based on paying competitively for our size and industry, and are one part of many compensation, benefits and other reward opportunities we provide (e.g. bonus, stock options, 401(k) match, etc.)
Individual pay rate decisions are based on a number of factors, including qualifications for the role, experience level, skillset, and balancing internal equity relative to peers at the company. We expect the majority of the candidates who are offered roles at our company to fall healthily throughout the range based on these factors.
The range above is for the expectations as laid out in the job description, however we are often open to a wide variety of profiles, and recognize that the person we hire may be less experienced (or more senior) than this job description as posted. If that ends up being the case, the updated salary range will be communicated with you as a candidate.
The salary range above is for the NY/CA. As a company, we have a location based strategy, which means the salary range could be lower or higher than this if the role is hired in another location.
#LI-HYBRID