Associate Director, Paid Social

The Company

Digital Matter is a leading data and digital media consultancy that empowers brands to take control of their digital marketing. We provide consulting and services in the areas of business transformation, privacy-first data strategy, and digital media buying.

The Role

As the Associate Director, Paid Social, you will be responsible for the management of a group of client engagements inclusive of Facebook, Snapchat, TikTok, Reddit, and Pinterest and the optimization of cross-channel paid social campaigns.

Responsibilities

• Manage projects with internal and external stakeholders across a group of key accounts
• Serve as the subject matter expert in kick-off meetings, ongoing client relationship management, campaign optimization, and strategic planning
• Offer strategic insight and consultation for a clients' holistic digital advertising strategy including, but not limited to ad serving, media planning, media buying, tag management, creative strategy, production, performance reporting, and analytics
• Liaise with Facebook, Snapchat, TikTok, Twitter and Pinterest as well as other emerging paid social partners
• Work closely with Paid Social Managers on deliverables & reporting to develop insightful client recommendations & optimizations
• Establish a data-driven approach to inform and build paid social strategies
• Proactively identify opportunities to drive efficiency and scale across social media platforms
• Brief internal and external stakeholders on industry trends to help them achieve their goals
• Manage, coach and develop a team of 2-3

What You Need

• 3-4 years of digital marketing experience focused on paid social
• Bachelor's degree or equivalent with an emphasis on marketing, business, or similar
• Experience being client facing, with the ability to craft communications to communicate findings & recommendations to various leadership levels
• Expertise across paid social platforms as well as digital advertising reporting, measurement, and attribution tools
• Experience developing social media marketing media plans and managing budgets
• Strong analytical and consulting skills, rooted in the ability to draw and communicate insights from multiple data points
• Ability to effectively operate independently and in a team environment

$110,000 - $135,000 a year

What We Offer

Competitive salary + year-end bonus tied to performance

Full coverage health insurance including Medical, Dental, and Vision

401K with company contribution

Unlimited vacation days

Paid parental leave

Digital Matter cell phone plan